The Sun is a tabloid published in the United Kingdom and Ireland. Since The Sun on Sunday was launched in February 2012, the paper has been a seven-day operation, as a broadsheet, it was founded in 1964 as a successor to the Daily Herald, it became a tabloid in 1969 after it was purchased by its current owners. It is published by the News Group Newspapers division of News UK, the Sun had the largest circulation of any daily newspaper in the United Kingdom, but in late 2013 slipped to second largest Saturday newspaper behind the Daily Mail. It had a daily circulation of 2.2 million copies in March 2014. Approximately 41% of readers are women and 59% are men, the Sun has been involved in many controversies in its history, including its coverage of the 1989 Hillsborough football stadium disaster. Regional editions of the newspaper for Scotland, Northern Ireland and the Republic of Ireland are published in Glasgow, Belfast, on 26 February 2012, The Sun on Sunday was launched to replace the closed News of the World, employing some of its former journalists. Roy Greenslade issued some caveats over the May 2015 figures, the Sun was first published as a broadsheet on 15 September 1964, with a logo featuring a glowing orange disc. It was launched by owners IPC to replace the failing Daily Herald, the new paper was intended to add a readership of social radicals to the Heralds political radicals. Supposedly there was an immense, sophisticated and superior class, hitherto undetected and yearning for its own newspaper. As delusions go, this was in the El Dorado class, launched with an advertising budget of £400,000, the brash new paper burst forth with tremendous energy, according to The Times. Its initial print run of 3.5 million was attributed to curiosity and the advantage of novelty, by 1969, according to Hugh Cudlipp, The Sun was losing about £2m a year and had a circulation of 800,000. Seizing the opportunity to increase his presence on Fleet Street, he made an agreement with the print unions and he assured IPC that he would publish a straightforward, honest newspaper which would continue to support Labour. IPC, under pressure from the unions, rejected Maxwells offer and he would later remark, I am constantly amazed at the ease with which I entered British newspapers. Murdoch found he had such a rapport with Larry Lamb over lunch that other potential recruits as editor were not interviewed, Lamb wanted Bernard Shrimsley to be his deputy, which Murdoch accepted as Shrimsley had been the second name on his list of preferences. Lamb hastily recruited a staff of about 125 reporters, who were selected for their availability rather than their ability. This was about a quarter of what the Mirror then employed, Murdoch immediately relaunched The Sun as a tabloid, and ran it as a sister paper to the News of the World. The Sun used the printing presses, and the two papers were managed together at senior executive levels. The new tabloid Sun was first published on 17 November 1969, with a front page headlined HORSE DOPE SENSATION, an editorial on page 2 announced, Todays Sun is a new newspaper
"Freddie Starr Ate My Hamster", 13 March 1986
Poster urging the Liverpool public not to purchase The Sun.