Total Television

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Total Television
Industry Animation
Founded 1959; 59 years ago (1959)
Founder Treadwell D. Covington
W. Watts Biggers
Chester "Chet" Stover
Joe Harris
Defunct 1969; 49 years ago (1969)
Headquarters New York, New York, USA
Products Television shows
Television commercials
Owner Dancer Fitzgerald Sample

Total Television was founded in 1959 by Buck Biggers, Chester "Chet" Stover,[1] Joe Harris,[2][3] and Treadwell D. Covington.[3] They were executives in the advertising agency Dancer Fitzgerald Sample who had the account for the General Mills food corporation. Total was formed to create cartoon characters encouraging children to buy General Mills breakfast cereals and other products.


The studio produced animated series from 1959–1969 at Gamma Productions, a primitive start-up company, which was contracted to produce the animation for Jay Ward Productions' output. Ward was never satisfied with the work performed at Gamma, being crude and substandard, sloppily done and very limited.

Gamma Productions is the animation studio who is notable for their work on Underdog (1964),Tennessee Tuxedo and His Tales (1963), Commander McBragg (1963) and Go Go Gophers (1964).

Much of Total Television's library for post-network syndication is handled by The Program Exchange, while underlying rights are owned by DreamWorks Classics/DreamWorks Animation (via NBCUniversal).


  1. ^ p.478 Erickson,Hal Television Cartoon Shows: An Illustrated Encyclopedia, 1949 through 2003 McFarland & Co., 2005
  2. ^ Noto, Anthony (2017-04-05). "Joe Harris, illustrator who created the Trix rabbit and Underdog, dies". New York Business Journal. Retrieved 2017-04-30. 
  3. ^ a b Slotnik, Daniel E. (2017-04-04). "Joe Harris, Illustrator Behind Underdog and Trix Rabbit, Dies at 89". New York Times. Retrieved 2017-04-30. 

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