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Vivi-Tone was a musical instrument company formed in partnership by former instrument designer for Gibson Guitar Corporation, Lloyd Loar, Lewis A. Williams, and Walter Moon; the company was incorporated in Kalamazoo, Michigan on November 1, 1933, with executive offices in Detroit.[1] Though the company brought forth many innovative ideas in instrument design, it was ultimately unsuccessful commercially.[2][3]


Vivi-Tone produced guitars, mandolins, an electric keyboard,[4] and at least one amplifier.[5] One acoustic guitar design featured a secondary soundboard (the back of the guitar) as well as a primary soundboard (the top of the guitar); this secondary soundboard had f-holes, and was recessed from the rim of the guitar to keep this soundboard away from the player’s body. Another acoustic-electric guitar design from the mid-1930s had essentially a plank body, making it one of the very early examples of a solid body guitar.[6]


  1. ^ Wheeler, Tom (1982). American guitars: an illustrated history.” Harper & Row. p. 357.
  2. ^ Denyer, Ralph (1998). “The guitar handbook.” Alfred A. Knopf. p. 46.
  3. ^ Bonds, Ray (ed.) (2006). “The illustrated directory of guitars.” Barnes & Noble/Salamander Books, p. 262.
  4. ^ Bonds, Ray (ed.) (2006), pp. 261-62.
  5. ^ Wheeler, Tom (1982). p. 358.
  6. ^ Wheeler, Tom (1982). p. 357.

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