The Volkswagen Up is a city car, part of the Volkswagen Group New Small Family series of models, unveiled at the 2011 International Motor Show Germany. Production of the Up started in December 2011 at the Volkswagen Bratislava Plant in Bratislava, Slovakia; the production Up follows a series of concept cars. The exterior was designed by the Brazilian designer Marco Pavone; this design was chosen and enhanced by Volkswagen Group Chief Designer Walter de'Silva, Head Designer of the Volkswagen Passenger Cars marque, Klaus Bischoff. Shown at the Frankfurt launch were several further Up concepts, including a 98 hp GT version, a natural gas-powered Eco-up! and a four-door Cross model. Where the Up concept used a rear-engine, rear-wheel drive layout, the 2011 production model has a front-engine, front-wheel drive layout, using the NSF platform, with a 3-cylinder 1.0 litre petrol engine. A battery electric version, called E-up, was launched in autumn 2013; the Up won the 2012 World Car of the Year. The SEAT Mii and Škoda Citigo are rebadged versions of the Up, with different front and rear fascias, are manufactured in the same factory.
In February 2014 Volkswagen introduced a modified version of the Up for Latin America. The Brazilian-built Up differs from its European counterpart in length, thanks to revisions to the floorpan's rear section to accommodate a larger fuel tank, a full-sized spare wheel and increased cargo space. All versions have revised tailgates with a painted metal section instead of the dark glass trim used in Europe; the 5-door Brazilian Up uses a different rear door design with sectioned glass and wind-down windows. The South American model retains the European version's safety levels with a five-star crash rating and ample use of high-strength steel elements. In July 2015, Volkswagen introduced a new powertrain for the Up sold in Brazil, using a 1.0 L, direct fuel injection three-cylinder turbocharged engine. At the Geneva Motor Show in 2016, the model sold in Europe received a facelift and the new TSI engine, that went on sale in the summer the same year. At International Motor Show Germany IAA 2011 Volkswagen unveiled the final version of the Up based on the Volkswagen New Small Family modular architecture.
The three-door bodywork is inspired by the 2007 concept UP, the engine range is 1.0 L three-cylinder gasoline 60 hp and 75 hp. Both the three and five doors called eco-Up; the Up is a front-wheel drive with transverse engine mated to a five-speed manual gearbox and is 3.54 metres long has a wheelbase of 2.42 m. The cabin is configured to five seats; the UP is available to order in the United Kingdom since October 2011 for five models – marketed as Take up!, Move up!, High up!, up! black and up! white. British television show Top Gear presenters mock the unusual name by calling the model "Up-exclamation-mark", it was introduced on the German market on 3 December 2011. Deliveries to other European markets began in April 2012. SEAT Mii limited production started in October 2011 for the European market, with sales having started at the end of 2011; the final version was launched in May 2012. The Škoda Citigo was launched in the Czech Republic in October 2011; the Citigo will be sold in other countries of Europe from summer 2012, as well as in Asia including Russia if it will be produced in Kaluga.
Volkswagen up! was being sold in Australia until 2015 due to slow sales. Chances for Škoda Citigo have been evaporated in Australia; the Škoda Citigo was being sold in New Zealand for a short time. Volkswagen up! is not intended for sale in North America as well as in CIS countries, Middle East, China, South Korea and South-East Asia. Japanese sales began 1 October 2012; the Up launched in South Africa on 1 March 2015. Two models were offered at launch, both are the 1L 55 kW 3 door variant; the two local options were marketed as Take up!, the Move up!. In 2014, at the Geneva Motor Show, Seat presented the 2014 Seat Mii by Mango model designed just for ladies, made in collaboration with the Spanish fashion company Mango. Volkswagen has announced the Up range will be extended to include a production version of the GT Up concept, which will launch in 2013; this will feature a turbocharged version of the 1.0-litre three-cylinder engine producing 110 hp and will look similar to the concept version. An electric hybrid Up — which will be badged Blue-e-motion — will follow.
Along with the other two rebadged models, Up is the first car in its class to offer an automated braking system, called City Emergency Braking. The system is automatically activated at speeds below 30 km/h, when a laser sensor identifies a danger of collision and activates the brakes. In the SEAT model, the system is called City Safety Assist and in the Škoda model it is called City Safe Drive. In mid-December 2016, Volkswagen allowed journalists to test the prototype of the up! GTI; the car came with 116 horsepower variant of the Up's 1 litre three cylinder engine. In order to add the extra 26 horsepower, engineers had to fit a high-pressured turbo and increased compression ratio of 10:5:1; the car could get to 60 mph in 8.8 seconds. Its the only up! to be available with a 6-speed manual. The up! GTI went on sale in 2018. In April 2019, the up! GTI was discontinued in the United Kingdom. In Jul
The Volkswagen Passat is a large family car manufactured and marketed by Volkswagen since 1973, now in its eighth generation. It has been marketed variously as the Dasher, Quantum, Magotan and Carat; the successive generations of the Passat carry B2, etc.. These designations paralleled those of the Audi 80 and A4 with which the Passat shared platforms, however it’s no longer the case anymore. In 2008, Volkswagen launched a "four-door coupé" variant of the Passat. Volkswagen markets two variants of the Passat globally. In January 2011, Volkswagen announced that the new mid-size sedan being built at the Volkswagen Chattanooga Assembly Plant for the North American market would be named the Passat. Shanghai Volkswagen Automotive manufactures the Passat NMS in its Nanjing factory; the NMS is sold in the North American, South Korean and Middle Eastern markets. The Volkswagen Passat NMS won the 2012 Motor Trend Car of the Year. A new Passat model entered production in Europe based on the MQB platform; the first generation Passat launched in 1973 in two- and four-door sedan and three- and five-door versions.
Externally all four shared styling by Giorgetto Giugiaro. The first generation Passat was a fastback variant of the mechanically identical Audi 80 sedan, introduced a year earlier. A five-door station wagon was introduced in 1974, which in North American markets was sold as an Audi Fox. In Europe, the Passat was equipped with two rectangular, two round 7-inch, or four round 5.5-inch headlights depending on specification. The Passat was one of the most modern European family cars at the time, was intended as a replacement for the ageing Volkswagen Type 3 and Type 4; the only other European cars of its size to feature front-wheel drive and a hatchback were the Renault 16 and Austin Maxi. The Passat featured the four-cylinder OHC 1.3-litre and 1.5-litre petrol engines used in the Audi 80—longitudinally mounted with front-wheel drive, in Audi tradition, with either a four-speed manual transmission or three-speed automatic. It had a MacPherson strut front suspension with a solid axle/coil spring setup at the rear.
The SOHC 1.5-litre was enlarged to 1.6-litre in August 1975 with unchanged power ratings and higher torque ratings. In July 1978, the Passat Diesel became available, equipped with the VW Golf's 1.5-litre diesel, followed in February 1979 by the Passat GLI with a fuel-injected version of the 1.6-litre engine. The range received a facelift in 1977 with revised interior and revised exterior with repositioned indicators and depending on model, either four round or two rectangular headlights. In North America, the car was marketed as the Volkswagen Dasher; the three- and five-door hatchback and a station wagon model launched in North America for and during the 1974 model year. Sole available engine was a carburetted 1.5-litre inline-four developing 75 hp, supplanted from model year 1976 by a Bosch fuel-injected 1.6-litre four 78 hp. North American cars were equipped with single DOT standard headlights. In 1978, the Dasher received a facelift along the lines of the European Passat, with quad sealed beam headlights and big polyurethane covered bumpers.
The trim was upgraded and the ride softened. 1979 saw the introduction of the 1.5-litre diesel engine, which produced just 48 PS in the 1,130 kg car. 0–100 km/h time for the Diesel was 19.4 seconds, 6.2 seconds slower than the gasoline engine. All gasoline engines were dropped in preparation for the next generation. In Brazil, the Passat B1 was produced from June 1974 until 1988. Since the Audi 80 was not marketed in Brazil, the Passat received the Audi's different front-end treatment after a facelift for 1979. With a 1.5-litre engine, during its long life cycle many improvements from the B2 platform were introduced, like its 1.6 and 1.8-litre engines, a Brazil-specific face-lift in 1985, a five-speed gearbox. A sports version, named Passat TS 1.6 and Passat GTS 1.8 Pointer was introduced. The second generation Passat launched in 1981; the platform, named B2, was once again based on the corresponding version of the Audi 80, launched in 1978. The B2 Passat was longer. In addition to the Passat hatchbacks and Variants, there was a conventional three-box saloon, which until the 1985 facelift was sold as the Volkswagen Santana in Europe.
In the USA, the Passat/Santana was sold as the Volkswagen Quantum, available in three-door hatchback, four-door sedan, a wagon model, but the five-door hatchback was never sold there and the three-door hatchback was dropped after less than two years. The four-wheel drive Syncro version was introduced in October 1984 only with the more powerful five-cylinder engine; the Passat/Santana was produced and commercialized in China, South America and South Africa, too. In Mexico, it was marketed from 1984 to 1988 as Corsar Variant. In Argentina, from 1987 to 1991 as the VW Carat. In Brazil, the wagon model was badged VW Quantum; the Passat saloon and estate were produced in South Africa for the local market until 1987. Like the previous generation, the B2 Passat was sold with four-cylinder petrol and diesel engines. Unlike its predecessor, top-of the line versions received five-cylinder Audi or VW engines of 1.9–2.2 litres. The 5-cylinder version was sold in the US as the Quantum GL-5. In addition to four- and five-speed manuals and three-speed automatic gearboxes
Tokyo Motor Show
The Tokyo Motor Show is a biennial auto show held in October–November at the Tokyo Big Sight, Japan for cars and commercial vehicles. Hosted by the Japan Automobile Manufacturers Association, it is a recognized international show by the Organisation Internationale des Constructeurs d'Automobiles, sees more concept cars than actual production car introductions, the reason why the auto press see the show as one of the motorshow's big five; the show called All Japan Motor Show was first held in an outdoor venue called Hibiya Park, the show was considered a success with 547,000 visitors over ten days and 254 exhibitors displaying 267 vehicles, but of the number of vehicles only 17 of them were passenger cars as the show was dominated by commercial vehicles. In 1958, due to construction of a subway and underground parking lot near Hibiya Park, the show was shifted to the Korakuen Bicycle Racing Track; the show, as the previous year was marred by heavy rain, in 1959 the event moved indoor to its newly opened Harumi Showplace venue, three times the size of its previous venue.
Onward from 1973, as the organisers decided not to host a show for the following year due to the international energy crisis and the show became a biennial event. The show relocated to its current venue, the convention and exhibition center Tokyo Big Sight in 1989 and due to high public demand for vehicles in everyday use and the fact concept cars dominate the show, the show returned to being an annual event from 2001 to 2005 with a show for passenger cars and motorcycle and another for commercial vehicles for the following year. However, from 2007 onwards the event has once again returned to a biennial schedule which combines both passenger and commercial vehicles, including motorcycles and auto parts; the first Tokyo Motor Show was held in Hibiya Park from April 20 to April 29, 1954. Of the 267 vehicles on display, only seventeen were passenger cars, which reflected the paucity of personal family transport in Japan at the time. Trucks and motorcycles made up most of the exhibits. 547,000 visitors attended the show over the ten days, where the most prominent cars were the Austin A40, Hillman Minx and the newly introduced Renault 4CV, as well as domestic vehicles such as the Prince Sedan AISH, Toyota Toyopet Super RH.
The second Tokyo Motor Show was held over twelve days, beginning on May 7, 1955. 785,000 visitors attended, among them HIH Prince Akihito. The highlights of the passenger cars on display were the new Datsun 110, Toyopet Crown RS and Toyopet Master RR. Passenger cars began to assume the greatest prominence at the third Tokyo Motor Show which opened on April 20, 1956, thanks in great part due to an initiative spearheaded by the Ministry of International Trade and Industry called the "people's car plan". Although its stated target of a four-seat car capable of 100 kilometres per hour and available for ¥150,000 was unrealistic — despite being twice the national average income at the time, it was still only one fifth of what a typical vehicle cost — it was given credit as the spur for domestic automakers to strive to lower their prices. Although only 527,000 people visited the fourth show between May 9 and May 19, 1957, significant vehicles made their debut; the 1959 show opened on October 24. Notable premiers included Mitsubishi's first own passenger car, the Mitsubishi 500.
It was held from April 20 to April 29, 1954. It was held from May 7 to May 18, 1955; the Second All-Japan Motor Show was held in 1955 at Hibiya Park, the same venue as the previous year. The show was extended to 12 days. Exhibitors still focused on commercial vehicles, such as trucks, that year. Notably, in the light-duty truck category, advanced models were displayed, including Toyota's 4-wheel light truck SKB which will be renamed as Toyoace in 1956, Nissan's Datsun 120 Truck and Fuji Seimitsu's 1.5-ton class 4-wheel truck. These models featured both excellent driving performance and handling stability that well outperform conventional 3-wheel light trucks. New passenger cars were presented on the motor show's stages. Toyota unveiled its 1.5-liter engine class small cars such as Toyopet Crown and Toyopet Master, while Nissan's Datsun 110 made its debut. These cars were signs of the start of the motorization of Japanese society with made-in-Japan brands. Meanwhile, the Imperial Prince visited the motor show for the first time.
It was held from April 20 to April 29, 1956. The Third All-Japan Motor Show was held in 1956 at Hibiya Park during a 10-day period. From this year, exhibited products have been grouped by vehicle type - truck, pickup truck, passenger car, 2-wheeler, motorcycle; this measure was taken to provide more merits for visitors because the majority of them were interested in passenger cars. A poster of the motor show carried the slogan "Japanese Automobiles at a Glance!" The Ministry of International Trade and Industry fueled the growing attention to passenger cars among consumers by announcing the "National Car Project" in May of the previous year. The national project included the development of a new 4-seater car, capable of driving at 100km per hour; the Japanese government had planned to release the national car at an affordable price range of around 250,000 yen. At that time, passenger cars were still expensive for the general public in reality. At the same time, they had a premonition that the "passenger cars" they dreamt of
A brand is an overall experience of a customer that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business and advertising. Name brands are sometimes distinguished from generic or store brands; the practice of branding is thought to have begun with the ancient Egyptians, who were known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person’s cattle from another's by means of a distinctive symbol burned into the animal’s skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. However, the term has been extended to mean a strategic personality for a product or company, so that ‘brand’ now suggests the values and promises that a consumer may perceive and buy into. Over time, the practice of branding objects extended to a broader range of packaging and goods offered for sale including oil, wine and fish sauce. Branding in terms of painting a cow with symbols or colors at flea markets was considered to be one of the oldest forms of the practice.
Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers. The key components that form a brand's toolbox include a brand’s identity, brand communication, brand awareness, brand loyalty, various branding strategies. Many companies believe that there is little to differentiate between several types of products in the 21st century, therefore branding is one of a few remaining forms of product differentiation. Brand equity is the measurable totality of a brand's worth and is validated by assessing the effectiveness of these branding components; as markets become dynamic and fluctuating, brand equity is a marketing technique to increase customer satisfaction and customer loyalty, with side effects like reduced price sensitivity. A brand is, in essence, a promise to its customers of what they can expect from products and may include emotional as well as functional benefits.
When a customer is familiar with a brand, or favours it incomparably to its competitors, this is when a corporation has reached a high level of brand equity. Special accounting standards have been devised to assess brand equity. In accounting, a brand defined as an intangible asset, is the most valuable asset on a corporation’s balance sheet. Brand owners manage their brands to create shareholder value, brand valuation is an important management technique that ascribes a monetary value to a brand, allows marketing investment to be managed to maximize shareholder value. Although only acquired brands appear on a company's balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value; the word ‘brand’ is used as a metonym referring to the company, identified with a brand. Marque or make are used to denote a brand of motor vehicle, which may be distinguished from a car model. A concept brand is a brand, associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business.
A commodity brand is a brand associated with a commodity. The word, derives from its original and current meaning as a firebrand, a burning piece of wood; that word comes from the Old High German and Old English byrnan and brinnan via Middle English as birnan and brond. Torches were used to indelibly mark items such as furniture and pottery, to permanently burn identifying marks into the skin of slaves and livestock; the firebrands were replaced with branding irons. The marks themselves took on the term and came to be associated with craftsmen's products. Through that association, the term acquired its current meaning. Branding and labelling have an ancient history. Branding began with the practice of branding livestock in order to deter theft. Images of the branding of cattle occur in ancient Egyptian tombs dating to around 2,700 BCE. Over time, purchasers realised that the brand provided information about origin as well as about ownership, could serve as a guide to quality. Branding was adapted by farmers and traders for use on other types of goods such as pottery and ceramics.
Forms of branding or proto-branding emerged spontaneously and independently throughout Africa and Europe at different times, depending on local conditions. Seals, which acted as quasi-brands, have been found on early Chinese products of the Qin Dynasty. Identity marks, such as stamps on ceramics, were used in ancient Egypt. Diana Twede has argued that the "consumer packaging functions of protection and communication have been necessary whenever packages were the object of transactions", she has shown that amphorae used in Mediterranean trade between 1,500 and 500 BCE exhibited a wide variety of shapes and markings, which consumers used to glean information about the type of goods and the quality. Systematic use of stamped labels dates from around the fourth century BCE. In a pre-literate society, the shape of the amphora and its pictorial markings conveyed information about the contents, region of o
The Volkswagen Arteon is a four door fastback based on the Volkswagen Group MQB platform. The Arteon was unveiled on 6 March 2017, at the Geneva Motor Show and at the Chicago Auto Show for the North American market; the Arteon is a direct successor to the CC. Volkswagen claims. Six engines will be offered in the Arteon. In North America the Arteon will be offered in only one engine; the North American release Arteon will have an eight speed automatic transmission, turbocharged 2.0 litre engine that will produce 268 horsepower and 258 lb. ft of torque. Elegance R-Line SE SEL SEL Premium The Arteon will be equipped with a new digital cockpit, which replaces the main instrument panel with a configurable display, on SEL and Executive trims; the system is called Emergency Assist 2.0, it takes advantage of four existing Volkswagen safety programs: Adaptive Cruise Control, Side Assist, Lane Assist and Park Assist. The Arteon will notice if a driver has not touched the gas, brakes or steering wheel for a certain length of time, it will attempt to alert the person with sounds, visual cues and a physical brake tap.
If that does not work, Emergency Assist 2.0 takes over: the car's hazard lights switch on and it steers itself to a safe nearside lane. The system uses Lane Assist to recognize lines on the road and Park Assist to steer the car. Radar detection via Adaptive Cruise Control and Side Assist helps ensure the Arteon will not hit any other vehicles. China commenced production on the Arteon under the CC name starting in August 2018 for the 2019 model year. 9,798 Arteons were sold in Europe in 2017. The Arteon made its United States debut at the 2018 Chicago Auto Show, it will be available in three trims — SE, SEL, Premium — with one engine: all 2019 Arteons will have Volkswagen’s workhorse 2.0 litre turbo four, tuned to produce 268 hp and 258 lb ft of torque. Power is managed by an eight-speed automatic transmission, with the choice of front or all wheel drive. Volkswagen is delaying the launch in the United States of its flagship Arteon sedan to 2019 due to unspecified roadblocks with the car's emissions testing.
It is unknown when the vehicle will be released to the United States. Volkswagen Canada has confirmed; the car was presented at the 2018 Beijing Motor Show. Trim levels will consist of the 330TSI and 380TSI equipped with a 2.0 litre turbocharged four cylinder petrol and seven speed dual clutch gearbox and pricing is between 252,800 yuan to 309,800 yuan. The Arteon is being sold in South Korea; the Arteon will be sold in Singapore. The Arteon will be sold in India; the Arteon is being sold in Australia. The Arteon is sold in South Africa. 2017 Golden Steering Wheel Award
The Volkswagen Lavida is a four door compact sedan manufactured by the German automobile manufacturer Volkswagen. Launched at Auto China 2008 in Beijing, the Lavida is considered the first mass produced Volkswagen small family car to be designed by its Chinese partner. In 2010, the car was the number one seller in China, with 251,615 vehicles delivered; the model was updated in 2012, with the launch of the "New Lavida" at the Beijing Auto Show and the additional Variant version was expected to be launched at the 2013 Shanghai Auto Show. The first generation Lavida is based on the Volkswagen Group PQ34 platform and competes with a similar Chinese Volkswagen produced by FAW-Volkswagen: the VW Jetta/Bora Mk4. A common design is that the Lavida is a notchback, but it resembled a two box fastback, similar to the Lexus LS. At launch, it was equipped with two engine options: 1.6L or 2.0L. The Lavida 1.4 TSI Sport was added to the range at Auto Shanghai 2009, which uses the same engine as the FAW-VW Sagitar TSI and equipped with either the five speed manual shift gearbox or the seven speed direct shift dual clutch gearbox.
Up to the replacement in April 2012, the Lavida sold more than 700,000 units. In July 2015, Volkswagen launched a'New Lavida' with a redesigned exterior, but more notchback than the first generation Lavida resembling a fastback; the Lavida has three engine options: 1.6 L and 2.0 L petrol engine. The 1.6L engine powers the Polo Mk4 sedan, the 2.0L engine powers the Volkswagen Passat. The 1.4 TSI engine is shared with the Sagitar, Golf Mk6 and Bora. The 2.0L was dropped in the facelift model of 2012. The 1.4L can accelerate from zero to 100 km/h in 9.6 seconds, has a top speed of 190 km/h. The 1.6L version has a top speed of 180 km/h. In 2010, Shanghai Volkswagen unveiled an E-Lavida concept car at Auto China 2010, though no details of production have been forthcoming; the range was updated in 2012, with the launch of the "New Lavida" at the Beijing Auto Show. The 1.4 and 1.6 engines carry over, the 2.0 option was axed. The new Lavida is more notchback than the first generation, that resembled a two box fastback.
The new Lavida retains the 2610mm wheelbase, but is lower and wider. It has an extended wheelbase. There is a new model, called the "Lavida Lang Xing", the hatchback variant of the New Lavida; the Volkswagen Gran Lavida is a compact estate produced by Shanghai Volkswagen in its Anting plant. It was launched in May 2013, replaced the Lavida Sport saloon; the nationwide launch will be carried out towards the end of July. In the summer of 2012, the Audi A3 Sportback 8P was used as base for the technical development of a new model. In November, the first test vehicles were seen on Chinese roads; the cars were named Škoda Sportback and had a typical Škoda grille and bumpers using the typical Audi A3 like headlamps. The taillights were resembled that from the Škoda Octavia II Combi; the developed Volkswagen Gran Lavida was presented in April 2013 at the Shanghai Auto Show. Now it was using rear bumpers of the new Volkswagen Lavida; the taillights come this time from the Audi A3 convertible. Until the start of series production, the exterior of the new Lavida were adapted.
Only the tail lights are be different from the Lavida saloon. According to initial information, Volkswagen will use a 1.4 litre engine as standard, followed by a 1.8 litre engine and a two litre as the top engine. A cross themed variant of the Gran Lavida called the Cross Lavida commenced production in November 2013; the third generation Lavida was launched at Auto China 2018 in Beijing, is based on the Volkswagen Group MQB platform. At launch, it was equipped with two engine options: 1.5L or 1.4T turbo petrol. It received a similar exterior design to the VW Arteon and an extended 78mm wheelbase from the previous generation. In May 2018, the Lavida, along with the Tiguan and Lamando, was launched in the Philippines as part of the new ASEAN-China Free Trade Agreement. Official website Official website Official website
Volkswagen Bora (China)
The Chinese Market Volkswagen Bora is a compact car manufactured and marketed by FAW-Volkswagen since 2001. It went through a few heavy facelifts The original Volkswagen Bora started out as a rebadged MK4 Jetta; the Bora in China received a facelift in the summer of 2006, with a Passat Mk5.5 lookalike face, a rebadged City Jetta. The model available in Mexico, Canada and Argentina from 2008 was facelifted with the same design found in China. There is a modified Jetta called the Volkswagen Lavida for the Chinese market, developed by Shanghai Volkswagen on the same platform. A hatchback version is available after the facelift, is badged as the Bora HS; the Bora received a complete makeover in 2007, being marketed as the New Bora, from 2010, only as the Bora. This new model was developed by FAW-Volkswagen and is still being based on same platform as Golf IV, but using some components from the newer PQ35 platform; the Bora had a minor facelift in December 2012, a sportier and more premium trim level was created called the Volkswagen Bora Sportline.
In March 2016 the model received another complete makeover featuring a redesigned exterior while continuing the platform, the engines, the interior of the previous generation. Price for the Bora starts from 104,800 yuan to 149,800 yuan; the FAW-Volkswagen launched a lifted wagon version of the updated Bora called the Volkswagen C-Trek. In April 2018, FAW-Volkswagen revealed a new Volkswagen Bora sedan based on the MQB platform; the new model is sized compared with the just revealed Volkswagen Lavida Plus which stands on the MQB platform. The new Volkswagen Bora is available in the Chinese car market in September 2018 with prices starting from around 115,000 yuan. Volkswagen Jetta- The original productline that spawned the Volkswagen Bora Volkswagen Lavida- Based on the Volkswagen Bora VW Bora III VW Bora IV