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CityIslip, New York
Broadcast areaNew York metropolitan area
Frequency540 kHz
First air dateOctober 1959 (as WBIC)
Language(s)Spanish, English
Power10,000 watts (day)
220 watts (night)
Facility ID37805
Transmitter coordinates40°45′6.00″N 73°12′50.00″W / 40.7516667°N 73.2138889°W / 40.7516667; -73.2138889Coordinates: 40°45′6.00″N 73°12′50.00″W / 40.7516667°N 73.2138889°W / 40.7516667; -73.2138889
Former callsignsWSNH (1958-1959)
WBIC (1959–1967)
WLIX (1967–1995)
WLUX (1995–2002)
WLIE (2002–2018)[1]
OwnerUniversal Stations LLC [2]

WBWD (540 AM) is a radio station broadcasting a Variety format and licensed to Islip, New York.


The station signed on as WBIC in October 1959.[3] Bob 'Bobaloo' Lewis, who would later gain fame as one of the “All Americans” on 77 WABC Radio in New York City, was one of the original DJs on WBIC.[4]

WLIX (1970s–1980s)[edit]

In the early 1970s, then known as WLIX, it broadcast an automated "beautiful music" format, and on Sunday mornings an Italian-American music program hosted by Joe Rotolo. Owned at that time by marketer, former Mutual Broadcasting System chairman and would-be politician Malcolm E. Smith, Jr., it occupied a Canadian clear-channel frequency, requiring it to leave the air at sundown.

Sometime in the mid-1970s, it changed to Christian programming, still as WLIX.

In 1981, this station was featured on the NBC series Real People, which was a cross between a newsmagazine and what can now be called reality television. In 1983, it was permitted to broadcast after dark, at reduced power.

WLUX (1990s)[edit]

In the mid-1990s, it was WLUX with a pop standards format.

WLIE (2000s)[edit]

In September 2002, the station changed call letters to WLIE and flipped formats to become a talk radio station,[5][6] Mornings were hosted by David Weiss (of WALK-FM fame), Tracy Burgess (of WBAB fame), and later with Weiss and Amanda Clarke; and "Captain" Steve Reggie with Traffic; Ed Tyll held down mid-days, while Mike Seigel held down drive-time with "Major" Matt Bartlett on Traffic; night time featured a rotating schedule of brokered programing and overnights featured Jim Bohannon from WestwoodOne. Weekends featured Lynn Samuels of WABC fame. The Program Director of IslandTalk 540 was John McDermott, a long time producer at WOR.

Then the talk format was dumped for a business talk format.[7] The WLIE call letters referred to the Long Island Expressway.[8]

Beginning in 2008, the station started airing Spanish language religious shows. It currently broadcasts a Variety Format, including Leased Air-Time and news/talk programs.[9]

On November 9, 2018, the station's call sign was changed to WBWD.[1]


  1. ^ a b "Call Sign History". CDBS Public Access Database. FCC Media Bureau. Retrieved November 17, 2018.
  2. ^ Assignment of License
  3. ^ "Station WBIC Now On Air" (PDF). The Suffolk County News. Sayville New York. 1959-10-29. Retrieved October 7, 2015.
  4. ^ WBIC Sign-on Oct 1959
  5. ^ Hinckley, David (2002-09-04). "Stern: Ousted Rivals Had It Coming". New York Daily News.
  6. ^ Hinckley, David (2002-11-20). "WLIE Boosts Signal and Island Focus". New York Daily News.
  7. ^ Solnik, Claude (2003-08-01). "Island Talk WLIE cuts staff to lower expenses". Long Island Business News. Archived from the original on May 22, 2011.
  8. ^ "Call Letter Origins". Radio History on the Web. Retrieved April 8, 2013.
  9. ^ "WLIE website". Retrieved April 8, 2013.

External links[edit]