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City Beckley, West Virginia
Broadcast area Southern West Virginia
Branding "103 CIR"
Slogan "Today's Hit Music"
Frequency 103.7 MHz
First air date 1971
Format Contemporary Hit Radio
ERP 5,000 watts
HAAT 452 meters
Class B
Transmitter coordinates 37°56′51.0″N 81°18′32.0″W / 37.947500°N 81.308889°W / 37.947500; -81.308889
Callsign meaning W Christianity In Radio
Christ Is Risen
former format
Owner Southern Communications
(Southern Communications Corporation)
Webcast WCIR-FM Webstream
Website WCIR-FM Online

WCIR-FM (103.7 FM) is a Contemporary Hit Radio formatted broadcast radio station licensed to Beckley, West Virginia, United States, serving Southern West Virginia. WCIR-FM is owned and operated by Southern Communications.

Coverage area[edit]

The station has an effective radiated power of 5,000 watts, but the height above average terrain of the station is 452 meters (1484 feet), meaning the station broadcasts farther than a typical 5,000 watt radio station that broadcasts at normal height. As a result, the station can be heard as far as Charleston, West Virginia.


WCIR-FM was named after WCIR-AM (Now WBKW) in 1971. WCIR-AM was a former Christian Contemporary radio station, hence the Christianity In Radio call letter meaning. The station is owned by Southern Communications. The radio station was a religious format until 1976, when it was changed to top 40 and known as "The New 103 CIR". When the station flipped formats, announcers were Shane "Southern" Randall in mornings, Danny Robins in middays, Robert "Bob" Cannon in afternoons, Jackson "Jack" Daniels in nights and Jacque Bailey doing overnights. The station reached #1 status for quite a few years with this format.

External links[edit]