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WCOS 97.5WCOS logo.png
City Columbia, South Carolina
Broadcast area Columbia, South Carolina
Branding 97.5 WCOS
Slogan SC's #1 for New Country
Frequency 97.5 MHz
Translator(s) 105.5 WXBT (Columbia, relays HD2)
First air date March 1951
Format Country
HD2: Classic hip-hop "Throwback 105.5"
ERP 100,000 watts
HAAT 299 meters
Class C1
Facility ID 71290
Callsign meaning "We're Columbia's Own Station
Owner iHeartMedia, Inc.
(Capstar TX LLC)
Sister stations WCOS, WLTY, WNOK, WVOC, WXBT
Webcast Listen Live
Website WCOS Online
HD2:WCOS-HD2 Online

WCOS-FM is a Country music radio station licensed to Columbia, South Carolina and serves the Columbia, South Carolina market. The iHeartMedia, Inc. outlet is licensed by the Federal Communications Commission (FCC) to broadcast at 97.5 MHz with an effective radiated power (ERP) of 100,000 watts. The station goes by the name 97.5 WCOS and its current slogan is "Today's Best Country and Your All-Time Favorites." Its studios are in Columbia (west of the Congaree River) and the transmitter is north of the city.

The station airs a variety of country music, mainly from the 1970s to present (unlike competitor WWNU did), with current and recent hits in heavy rotation.


WCOS-FM signed on in March 1951 on 97.9 MHz as the sister station of WCOS/1400 and as Columbia's second FM station. Prior to 1963, it broadcast only during the evening hours. The programming featured Broadway, opera, and classical music, some or all of which came from the ABC Radio Network. In the fall of 1963, the station began broadcasting in stereo and the hours were extended to the daytime. The morning show was a simulcast of WCOS, which was hosted by Bob Fulton, the long-time announcer for University of South Carolina football. After 9 am, the format was easy listening. The music was broadcast in mono until 6 pm, converting to stereo for the evening hours. In the late 1960s, WCOS-FM converted to a Progressive rock format. Prior to the change, the station promoted the new format by announcing frequently that WCOS-FM was "going underground." By 1973, the station changed to country, adopting its longtime slogan "The Great 98." The format has remained since.

In 1991, the station upgraded its signal by changing the frequency from 97.9 MHz to 97.5 MHz and increasing its power to 100,000 watts, making it one of the strongest FM signals in the Columbia radio market.

The station is owned by Clear Channel Communications, which also owns sports talk WCOS, CHR WNOK, Variety Hits WLTY, Urban contemporary WXBT, Classic hip hop W288CX/WCOS-HD2, and News/Talk WVOC in the Columbia radio market.

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Coordinates: 34°08′24″N 81°03′22″W / 34.140°N 81.056°W / 34.140; -81.056