WDZH

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WDZH
Amp site logo.png
City Detroit, Michigan
Broadcast area Detroit, Michigan
Branding 98.7 AMP Radio
Slogan More Hit Music Every Hour, Way Less Commercials
Detroit's New Hit Music
Frequency 98.7 MHz (also on HD Radio)
98.7 HD-2: V98.7 (Smooth Jazz)
98.7 HD-3: Party 98-7 (Rhythmic Adult Contemporary)
Format Top 40 (CHR)
ERP 50,000 watts horizontal
50,000 watts vertical
HAAT 141 meters (463 ft)
Class B
Facility ID 25448
Transmitter coordinates 42°23′42″N 83°08′58″W / 42.39500°N 83.14944°W / 42.39500; -83.14944
Callsign meaning We're "Detroit'Z Hits"
Former callsigns WVMV (1996–2010)
WLLZ (1980–1996)
WBFG (1961–1980)
Owner Entercom
(CBS Radio East, LLC)
Sister stations WOMC, WWJ, WXYT, WXYT-FM, WYCD
Webcast Listen live (HD-1)
Listen live "Smooth Jazz" (HD-2)
Website 98-7 AMP Radio

WDZH (98.7 FM, "98-7 AMP Radio") is a Top 40 (CHR)-formatted radio station serving the Metropolitan Detroit area in Southeastern Michigan. The station's offices and studios are located on American Drive in Southfield while the transmitter is located near Livernois and West Davison in the City of Detroit. WDZH broadcasts with an Effective Radiated Power of 50,000 watts from an antenna 463 feet in height.

WDZH is one of two radio stations in the Detroit market reporting to Mediabase as a CHR/Pop outlet, the other being IHeartMedia's Channel 955. The station is musically positioned between the rhythmic-leaning Channel 955 and Cumulus' Adult Top 40-formatted 96-3 WDVD.

History[edit]

WBFG/WLLZ, Detroit's Wheels (1961-1995)[edit]

The station signed on the air in 1961 as WBFG ("We Broadcast For God"). The station broadcast religious programming for nearly two decades. On July 16, 1980, WBFG was sold to Doubleday and soon changed its calls to WLLZ.

On August 11, 1980, at 5:07 p.m., WLLZ debuted a new AOR/CHR format; the first song played on the new "Detroit's Wheels" was "Let It Rock" by Bob Seger. (The WLLZ calls were also rumored to stand for "We Love Led Zeppelin" or "Whole Lotta Led Zeppelin", but were more likely chosen as a sound-alike for wheels, as a in tribute to the area's auto industry.) The new WLLZ became an instant hit. "Wheels" had one of the most successful debuts in Detroit radio history; it debuted at #2 (behind only WJR) in total persons 12+ in the Fall 1980 Arbitron radio listening ratings, and posted #1 ratings in the teen, 18-34 and 18-49 listener demographics. Detroit's other rockers were hit hard, particularly WWWW (W4), which, having been a top 10-rated station just a year earlier (and had ranked as high as #2 in the spring 1979 ratings), had tumbled completely out of the top 20 by the fall of 1980. In January 1981, just days after the fall Arbiton ratings were released, W4 changed formats from rock to country, and terminated morning man Howard Stern, whose show had been crushed by his WLLZ competition of John Larson and Jeff Young.

WABX would also drop their rock format for a Top 40/CHR format in 1982, leaving WLLZ and WRIF to go head-to-head in the AOR format for the rest of the 1980s and into the early 1990s, with WLLZ occasionally beating the heritage rocker in the 12+ ratings. In an Ann Arbor News article in 1987, Michael Solon, the station's general manager at the time of the rock format's launch, credited WLLZ's success to the perception that the station featured less chatter and took a more mass-appeal, hit-oriented approach to its music than competing stations: "It was a wonderful time, making such a splash with an all-new station. I was no genius. I just figured that if the other stations were awfully chatty and going four songs deep on albums, we would do well by playing album-music hits." In April 1986, Legacy Broadcasting bought WLLZ.

In 1988, WLLZ also introduced the nation's first weekly sports talk show on an FM rock and roll station, "The Sunday Sports Albom", hosted by Mitch Albom. In December 1989, Westinghouse Broadcasting bought the station (Westinghouse would be merged into CBS in 1995, with the radio division being renamed Infinity Broadcasting in 1997).[1]

WLLZ saw its fortunes slip in the early 1990s with the emergence of "alternative" rock groups like Nirvana and Pearl Jam who drove many of the 1980s "hair bands" off the charts. A format tweak from AOR to modern rock in June 1995 (which put the station in competition with 89X and The Planet 96.3) failed to reverse the station's dropping ratings.

Smooth Jazz V98.7 (1995-2009)[edit]

On December 20, 1995, at 10 a.m., after playing Led Zeppelin's "Stairway To Heaven", WLLZ flipped to Smooth Jazz as "V98.7". The format was introduced by musician Kenny G, followed by "Smooth Operator" by Sade.[2] The WVMV calls were adopted on February 16, 1996.

V98.7 logo
2002-2009

For a while, WVMV and WJZZ were competitors in the smooth jazz format. When WJZZ flipped to an urban format in August 1996, the WJZZ callsign was also discontinued, and eventually used for a Smooth Jazz station in Atlanta, Georgia — which, like WVMV, is the second (if one discounts Detroit's previous new age-format stations, WVAE and WXCD) such formatted station to serve its city.

In December 2005, Infinity would be renamed CBS Radio.

98-7 AMP Radio (2009-present)[edit]

AMP Logo 2009-2013

At 5 p.m. on October 2, 2009, after almost fifteen years as a smooth jazz station, "V98.7" signed off, with "V" being bookended with the first song they played, "Smooth Operator" by Sade. The station then briefly stunted by playing a montage of jingles and airchecks of WLLZ, claiming that "Detroit's Wheelz" was back on the air, following up by playing "Welcome To The Jungle" by Guns N' Roses.[3] Halfway through the song, it was interrupted by the audio of Kanye West's famous "Imma let you finish" scene from the 2009 MTV Video Music Awards (with new station voiceover announcer Dr. Dave Ferguson responding by saying "Uh, OK. Then we'll play Beyoncé."), followed by Beyoncé's "Sweet Dreams", and officially flipped to Top 40. Instead of revealing the name of the new format, WVMV was branded for that weekend as "98-7 Takeover", inviting listeners to register online and guess what the name of the new station was going to be, with the winner of the contest being awarded $1,000, and the real name to be revealed the following Monday, October 5, at 8 a.m.. At that time, the station officially launched as "98-7 Amp Radio", modeled like sister stations KAMP-FM in Los Angeles, and WBMP in New York City.[4][5] Unlike those two stations, WVMV did not start with 10,000 songs commercial free, instead offering commercial-free Mondays, which were discontinued in April 2011. The station adopted the WDZH call sign on May 3, 2010.

The "AMP Radio" format features a very tight rotation of mainly current hits, similar to Mike Joseph's Hot Hits formatted stations of the late 1970s and early 1980s, which was heard locally on WHYT.

WDZH currently ranks at #14 (3.3 share) in the Detroit market according to the December 2015 PPM Ratings release.

On February 2, 2017, CBS Radio announced it would merge with Entercom.[6] The merger was approved on November 9, 2017, and was consummated on the 17th.[7][8]

HD radio[edit]

"Area 9-8-7" HD3 logo
"V 98.7" HD2 logo

On January 20, 2006, the station launched its HD2 sub-channel with a Traditional Jazz format. After the change to Top 40 (CHR) on FM on October 2, 2009, the station moved its Smooth Jazz format to the HD2 sub-channel as "Smooth Jazz V98.7", with one live host from 9am-5pm, Madison Leigh, who had done mornings on WVMV in the early 2000s. Former WVMV morning host Alexander Zonjic also hosts Alexander Zonjic from A to Z on Fridays and Sundays from 7 pm to 8 pm.[9]

On March 28, 2014, the station activated their HD3 sub-channel, and began airing a modern rock format, branded as "Area 9-8-7, The Real Alternative".[10]

In April 2016, WDZH-HD3 flipped to Rhythmic Adult Contemporary as "Party 98-7."

References[edit]

  1. ^ http://www.americanradiohistory.com/Archive-BC-YB/1991/B-Radio-AL-MT-1991-B&W.pdf
  2. ^ http://www.americanradiohistory.com/Archive-RandR/1990s/1996/R&R-1996-01-05.pdf
  3. ^ "Format Wheelz Spinning in Detroit? - RadioInsight". radioinsight.com. 16 September 2009. Retrieved 10 April 2018. 
  4. ^ "Amp Radio 98.7 Detroit Launches - RadioInsight". radioinsight.com. 5 October 2009. Retrieved 10 April 2018. 
  5. ^ "V98.7 WVMV Becomes Amp Radio - Format Change Archive". formatchange.com. 2 October 2009. Retrieved 10 April 2018. 
  6. ^ "CBS Radio To Merge With Entercom - RadioInsight". radioinsight.com. 2 February 2017. Retrieved 10 April 2018. 
  7. ^ "Entercom Receives FCC Approval for Merger with CBS Radio". Entercom. November 9, 2017. Retrieved November 17, 2017. 
  8. ^ Venta, Lance (November 17, 2017). "Entercom Completes CBS Radio Merger". Radio Insight. Retrieved November 17, 2017. 
  9. ^ http://els.fimc.net/wvmv-fm/newsletter.asp?id=13617 V98.7 newsletter
  10. ^ https://hdradio.com/station_guides/widget.php?latitude=42.322261810303&longitude=-83.176307678223 HD Radio Guide for Detroit

External links[edit]