A slogan is a memorable motto or phrase used in a clan, commercial and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. The Oxford Dictionary of English defines a slogan as "a short and striking or memorable phrase used in advertising." A slogan has the attributes of being memorable concise and appealing to the audience. The word slogan is derived from slogorn, an Anglicisation of the Scottish Gaelic and Irish sluagh-ghairm. Slogans vary from the visual to the chanted and the vulgar, their simple rhetorical nature leaves little room for detail and a chanted slogan may serve more as social expression of unified purpose than as communication to an intended audience. George E. Shankel's research states that, "English-speaking people began using the term by 1704." The term at that time meant "the distinctive note, phrase or cry of any person or body of persons." Slogans were common throughout the European continent during the Middle Ages.
Crimmins' research suggests that brands are an valuable corporate asset, can make up a lot of a business's total value. With this in mind, if we take into consideration Keller's research, which suggests that a brand is made up of three different components; these include, name and slogan. Brands names and logos both can be changed by the way. Therefore, the slogan has a large job in portraying the brand. Therefore, the slogan should create a sense of likability in order for the brand name to be likable and the slogan message clear and concise. Dass, Kohli, & Thomas' research suggests that there are certain factors that make up the likability of a slogan; the clarity of the message the brand is trying to encode within the slogan. The slogan emphasizes the benefit of the service it is portraying; the creativity of a slogan is another factor that had a positive effect on the likability of a slogan. Lastly, leaving the brand name out of the slogan will have a positive effect on the likability of the brand itself.
Advertisers must keep into consideration these factors when creating a slogan for a brand, as it shows a brand is a valuable asset to a company, with the slogan being one of the three main components to a brands' image. The original usage refers to the usage as a clan motto among Highland clans. Marketing slogans are called taglines in the United States or straplines in the United Kingdom. Europeans use the terms baselines, claims or pay-offs. "Sloganeering" is a derogatory term for activity which degrades discourse to the level of slogans. Slogans are used to convey a message about the service or cause that it is representing, it written as a song. Slogans are used to capture the attention of the audience it is trying to reach. If the slogan is used for commercial purposes it is written to be memorable/catchy in order for a consumer to associate the slogan with the product it is representing. A slogan is part of the production aspect that helps create an image for the product, service or cause it's representing.
A slogan can be a few simple words used to form a phrase. In commercial advertising, corporations will use a slogan as part of promotional activity. Slogans can become a global way of identifying good or service, for example Nike's slogan'Just Do It' helped establish Nike as an identifiable brand worldwide. Slogans should catch the audience's attention and influence the consumer's thoughts on what to purchase; the slogan is used by companies to affect the way consumers view their product compared to others. Slogans can provide information about the product, service or cause its advertising; the language used in the slogans is essential to the message. Current words used can trigger different emotions; the use of good adjectives makes for an effective slogan. When a slogan is used for advertising purposes its goal is to sell the product or service to as many consumers through the message and information a slogan provides. A slogan's message can include information about the quality of the product.
Examples of words that can be used to direct the consumer preference towards a current product and its qualities are: good, real, great, perfect and pure. Slogans can influence. Slogans offer information to consumers in an creative way. A slogan can be used for a powerful cause; the slogan can be used to raise awareness about a current cause. A slogan should be clear with a supporting message. Slogans, when combined with action, can provide an influential foundation for a cause to be seen by its intended audience. Slogans, whether used for advertising purpose or social causes, deliver a message to the public that shapes the audiences' opinion towards the subject of the slogan. "It is well known that the text a human hears or reads constitutes 7% of the received information. As a result, any slogan possesses a support
In broadcasting and radio communications, a call sign is a unique designation for a transmitter station. In the United States of America, they are used for all FCC-licensed transmitters. A call sign can be formally assigned by a government agency, informally adopted by individuals or organizations, or cryptographically encoded to disguise a station's identity; the use of call signs as unique identifiers dates to the landline railroad telegraph system. Because there was only one telegraph line linking all railroad stations, there needed to be a way to address each one when sending a telegram. In order to save time, two-letter identifiers were adopted for this purpose; this pattern continued in radiotelegraph operation. These were not globally unique, so a one-letter company identifier was added. By 1912, the need to identify stations operated by multiple companies in multiple nations required an international standard. Merchant and naval vessels are assigned call signs by their national licensing authorities.
In the case of states such as Liberia or Panama, which are flags of convenience for ship registration, call signs for larger vessels consist of the national prefix plus three letters. United States merchant vessels are given call signs beginning with the letters "W" or "K" while US naval ships are assigned call signs beginning with "N". Both ships and broadcast stations were assigned call signs in this series consisting of three or four letters. Ships equipped with Morse code radiotelegraphy, or life boat radio sets, Aviation ground stations, broadcast stations were given four letter call signs. Maritime coast stations on high frequency were assigned three letter call signs; as demand for both marine radio and broadcast call signs grew American-flagged vessels with radiotelephony only were given longer call signs with mixed letters and numbers. Leisure craft with VHF radios may not be assigned call signs, in which case the name of the vessel is used instead. Ships in the US still wishing to have a radio license are under FCC class SA: "Ship recreational or voluntarily equipped."
Those calls follow the land mobile format of the initial letter K or W followed by 1 or 2 letters followed by 3 or 4 numbers. U. S. Coast Guard small boats have a number, shown on both bows in which the first two digits indicate the nominal length of the boat in feet. For example, Coast Guard 47021 refers to the 21st in the series of 47-foot motor lifeboats; the call sign might be abbreviated to the final two or three numbers during operations, for example: Coast Guard zero two one. Aviation mobile stations equipped with radiotelegraphy were assigned five letter call signs.. Land Stations in Aviation were assigned four letter call signs; these call signs were phased out in the 1960s when flight radio officers were no longer required on international flights. USSR kept FRO's for the Moscow-Havana run until around 2000. All signs in aviation are derived from several different policies, depending upon the type of flight operation and whether or not the caller is in an aircraft or at a ground facility.
In most countries, unscheduled general aviation flights identify themselves using the call sign corresponding to the aircraft's registration number. In this case, the call sign is spoken using the International Civil Aviation Organization phonetic alphabet. Aircraft registration numbers internationally follow the pattern of a country prefix, followed by a unique identifier made up of letters and numbers. For example, an aircraft registered as N978CP conducting a general aviation flight would use the call sign November-niner-seven-eight-Charlie-Papa. However, in the United States a pilot of an aircraft would omit saying November, instead use the name of the aircraft manufacturer or the specific model. At times, general aviation pilots might omit additional preceding numbers and use only the last three numbers and letters; this is true at uncontrolled fields when reporting traffic pattern positions or at towered airports after establishing two-way communication with the tower controller. For example, Skyhawk eight-Charlie-Papa, left base.
In most countries, the aircraft call sign or "tail number"/"tail letters" are linked to the international radio call sign allocation table and follow a convention that aircraft radio stations receive call signs consisting of five letters. For example, all British civil aircraft have a five-letter call sign beginning with the letter G. Canadian aircraft have a call sign beginning with C–F or C–G, such as C–FABC. Wing In Ground-effect vehicles in Canada are eligible to receive C–Hxxx call signs, ultralight aircraft receive C-Ixxx call signs. In days gone by American aircraft used five letter call signs, such as KH–ABC, but they were replaced prior to World War II by the current American system of civilian aircraft call signs. Radio call signs used for communication in manned spaceflight is not formalized or regulated to the same degree as for aircraft; the three nations curren
Frequency is the number of occurrences of a repeating event per unit of time. It is referred to as temporal frequency, which emphasizes the contrast to spatial frequency and angular frequency; the period is the duration of time of one cycle in a repeating event, so the period is the reciprocal of the frequency. For example: if a newborn baby's heart beats at a frequency of 120 times a minute, its period—the time interval between beats—is half a second. Frequency is an important parameter used in science and engineering to specify the rate of oscillatory and vibratory phenomena, such as mechanical vibrations, audio signals, radio waves, light. For cyclical processes, such as rotation, oscillations, or waves, frequency is defined as a number of cycles per unit time. In physics and engineering disciplines, such as optics and radio, frequency is denoted by a Latin letter f or by the Greek letter ν or ν; the relation between the frequency and the period T of a repeating event or oscillation is given by f = 1 T.
The SI derived unit of frequency is the hertz, named after the German physicist Heinrich Hertz. One hertz means. If a TV has a refresh rate of 1 hertz the TV's screen will change its picture once a second. A previous name for this unit was cycles per second; the SI unit for period is the second. A traditional unit of measure used with rotating mechanical devices is revolutions per minute, abbreviated r/min or rpm. 60 rpm equals one hertz. As a matter of convenience and slower waves, such as ocean surface waves, tend to be described by wave period rather than frequency. Short and fast waves, like audio and radio, are described by their frequency instead of period; these used conversions are listed below: Angular frequency denoted by the Greek letter ω, is defined as the rate of change of angular displacement, θ, or the rate of change of the phase of a sinusoidal waveform, or as the rate of change of the argument to the sine function: y = sin = sin = sin d θ d t = ω = 2 π f Angular frequency is measured in radians per second but, for discrete-time signals, can be expressed as radians per sampling interval, a dimensionless quantity.
Angular frequency is larger than regular frequency by a factor of 2π. Spatial frequency is analogous to temporal frequency, but the time axis is replaced by one or more spatial displacement axes. E.g.: y = sin = sin d θ d x = k Wavenumber, k, is the spatial frequency analogue of angular temporal frequency and is measured in radians per meter. In the case of more than one spatial dimension, wavenumber is a vector quantity. For periodic waves in nondispersive media, frequency has an inverse relationship to the wavelength, λ. In dispersive media, the frequency f of a sinusoidal wave is equal to the phase velocity v of the wave divided by the wavelength λ of the wave: f = v λ. In the special case of electromagnetic waves moving through a vacuum v = c, where c is the speed of light in a vacuum, this expression becomes: f = c λ; when waves from a monochrome source travel from one medium to another, their frequency remains the same—only their wavelength and speed change. Measurement of frequency can done in the following ways, Calculating the frequency of a repeating event is accomplished by counting the number of times that event occurs within a specific time period dividing the count by the length of the time period.
For example, if 71 events occur within 15 seconds the frequency is: f = 71 15 s ≈ 4.73 Hz If the number of counts is not large, it is more accurate to measure the time interval for a predetermined number of occurrences, rather than the number of occurrences within a specified time. The latter method introduces a random error into the count of between zero and one count, so on average half a count; this is called gating error and causes an average error in the calculated frequency of Δ f = 1 2 T
Local marketing agreement
In North American broadcasting, a local marketing agreement is a contract in which one company agrees to operate a radio or television station owned by another party. In essence, it is a sort of time-buy. Under Federal Communications Commission regulations, a local marketing agreement must give the company operating the station under the agreement control over the entire facilities of the station, including the finances and programming of the station, its original licensee still remains responsible for the station and its operations, such as compliance with relevant regulations regarding content. A "local marketing agreement" may refer to the sharing or contracting of only certain functions, in particular advertising sales; this may be referred to as a time brokerage agreement, local sales agreement, management services agreement, or most a joint sales agreement or shared services agreement. JSAs are counted toward ownership caps for radio stations. In Canada, local marketing agreements between domestic stations require the consent of the Canadian Radio-television and Telecommunications Commission, although Rogers Media has used a similar arrangement to control a U.
S.-based radio station in a border market. The increased use of sharing agreements by media companies to form consolidated, "virtual" duopolies became controversial between 2009 and 2014 arrangements where a company buys a television station's facilities and assets, but sells the license to an affiliated third-party "shell" corporation, who enters into agreements with the owner of the facilities to operate the station on their behalf. Activists have argued that broadcasters were using these agreements as a loophole for the FCC's ownership regulations, that they reduce the number of local media outlets in a market through the aggregation or outright consolidation of news programming, allow station owners to have increased leverage in the negotiation of retransmission consent with local subscription television providers. Station owners have contended that these sharing agreements allow streamlined, cost-effective operations that may be beneficial to the continued operation of lower-rated and/or financially weaker stations in smaller markets.
In 2014 under chairman Tom Wheeler, the FCC began to increase its scrutiny regarding the use of such agreements—particularly joint sales—to evade its policies. On March 31, 2014, the commission voted to make joint sales agreements count as ownership if the senior partner sells 15% or more of advertising time for its partner, to ban coordinated retransmission consent negotiations between two of the top four stations in a market. Wheeler indicated that he planned to address local marketing and shared services agreements in the future; the change in stance prompted changes to then-proposed acquisitions by Gray Television and Sinclair Broadcast Group, rather than use sharing agreements to control them, moved their existing programming and network affiliations to digital subchannels of existing company-owned stations in the market, or a low-power station, relinquished control over the original stations by selling their licenses to third-parties, such as minority-owned broadcasters Due to the FCC's limits on station ownership at the time, local marketing agreements in radio, in which a smaller station would sell its entire airtime to a third-party in time-buy, were widespread between the 1970s and early 1990s.
These alliances gave larger broadcasters a way to expand their reach, smaller broadcasters a means of obtaining a stable stream of revenue. In 1992, the FCC began allowing broadcasting companies to own multiple radio stations in a single market. Following these changes, local marketing agreements fell out of favor for radio, as it was now possible for broadcasters to buy another station outright rather than lease it – consequentially triggering a wave of mass consolidation in the radio industry. However, broadcasters still used local marketing agreements to help transition acquired stations to their new owners; the first local marketing agreement in North American television was formed in 1991, when the Sinclair Broadcast Group purchased Fox affiliate WPGH-TV in Pittsburgh, Pennsylvania. As Sinclair had owned independent station WPTT in that market, which would have violated FCC rules which at the time had prohibited television station duopolies, Sinclair decided to sell the lower-rated WPTT to the station's manager Eddie Edwards, but continued to operate the station through an LMA.
Sinclair's use of local marketing agreements would lead to legal issues in 1999, when Glencairn, Ltd. announced that it would acquire Fox affiliate KOKH-TV in Oklahoma City, Oklahoma from Sullivan Broadcasting. As the family of Sinclair Broadcast Group founder Julian Smith controlled 97% of Glencairn's stock assets and the company was to be paid with Sinclair stock in turn for the purchases, KOKH and Sinclair-owned WB affiliate KOCB would constitute a duo
Chicago the City of Chicago, is the most populous city in Illinois, as well as the third most populous city in the United States. With an estimated population of 2,716,450, it is the most populous city in the Midwest. Chicago is the principal city of the Chicago metropolitan area referred to as Chicagoland, the county seat of Cook County, the second most populous county in the United States; the metropolitan area, at nearly 10 million people, is the third-largest in the United States, the fourth largest in North America and the third largest metropolitan area in the world by land area. Located on the shores of freshwater Lake Michigan, Chicago was incorporated as a city in 1837 near a portage between the Great Lakes and the Mississippi River watershed and grew in the mid-nineteenth century. After the Great Chicago Fire of 1871, which destroyed several square miles and left more than 100,000 homeless, the city made a concerted effort to rebuild; the construction boom accelerated population growth throughout the following decades, by 1900 Chicago was the fifth largest city in the world.
Chicago made noted contributions to urban planning and zoning standards, including new construction styles, the development of the City Beautiful Movement, the steel-framed skyscraper. Chicago is an international hub for finance, commerce, technology, telecommunications, transportation, it is the site of the creation of the first standardized futures contracts at the Chicago Board of Trade, which today is the largest and most diverse derivatives market gobally, generating 20% of all volume in commodities and financial futures. O'Hare International Airport is the one of the busiest airports in the world, the region has the largest number of U. S. highways and greatest amount of railroad freight. In 2012, Chicago was listed as an alpha global city by the Globalization and World Cities Research Network, it ranked seventh in the entire world in the 2017 Global Cities Index; the Chicago area has one of the highest gross domestic products in the world, generating $680 billion in 2017. In addition, the city has one of the world's most diversified and balanced economies, not being dependent on any one industry, with no single industry employing more than 14% of the workforce.
Chicago's 58 million domestic and international visitors in 2018, made it the second most visited city in the nation, behind New York City's approximate 65 million visitors. The city ranked first place in the 2018 Time Out City Life Index, a global quality of life survey of 15,000 people in 32 cities. Landmarks in the city include Millennium Park, Navy Pier, the Magnificent Mile, the Art Institute of Chicago, Museum Campus, the Willis Tower, Grant Park, the Museum of Science and Industry, Lincoln Park Zoo. Chicago's culture includes the visual arts, film, comedy and music jazz, soul, hip-hop and electronic dance music including house music. Of the area's many colleges and universities, the University of Chicago, Northwestern University, the University of Illinois at Chicago are classified as "highest research" doctoral universities. Chicago has professional sports teams in each of the major professional leagues, including two Major League Baseball teams; the name "Chicago" is derived from a French rendering of the indigenous Miami-Illinois word shikaakwa for a wild relative of the onion, known to botanists as Allium tricoccum and known more as ramps.
The first known reference to the site of the current city of Chicago as "Checagou" was by Robert de LaSalle around 1679 in a memoir. Henri Joutel, in his journal of 1688, noted that the eponymous wild "garlic" grew abundantly in the area. According to his diary of late September 1687:...when we arrived at the said place called "Chicagou" which, according to what we were able to learn of it, has taken this name because of the quantity of garlic which grows in the forests in this region. The city has had several nicknames throughout its history such as the Windy City, Chi-Town, Second City, the City of the Big Shoulders, which refers to the city's numerous skyscrapers and high-rises. In the mid-18th century, the area was inhabited by a Native American tribe known as the Potawatomi, who had taken the place of the Miami and Sauk and Fox peoples; the first known non-indigenous permanent settler in Chicago was Jean Baptiste Point du Sable. Du Sable arrived in the 1780s, he is known as the "Founder of Chicago".
In 1795, following the Northwest Indian War, an area, to be part of Chicago was turned over to the United States for a military post by native tribes in accordance with the Treaty of Greenville. In 1803, the United States Army built Fort Dearborn, destroyed in 1812 in the Battle of Fort Dearborn and rebuilt; the Ottawa and Potawatomi tribes had ceded additional land to the United States in the 1816 Treaty of St. Louis; the Potawatomi were forcibly removed from their land after the Treaty of Chicago in 1833. On August 12, 1833, the Town of Chicago was organized with a population of about 200. Within seven years it grew to more than 4,000 people. On June 15, 1835, the first public land sales began with Edmund Dick Taylor as U. S. Receiver of Public Monies; the City of Chicago was incorporated on Saturday, March 4, 1837, for several decades was the world's fastest-growing city. As the site of the Chicago Portage, the city became an important transportation hub between the eastern and western United States.
Chicago's first railway and Chicago Union Railroad, the Illi
Boston is the capital and most populous city of the Commonwealth of Massachusetts in the United States. The city proper covers 48 square miles with an estimated population of 685,094 in 2017, making it the most populous city in New England. Boston is the seat of Suffolk County as well, although the county government was disbanded on July 1, 1999; the city is the economic and cultural anchor of a larger metropolitan area known as Greater Boston, a metropolitan statistical area home to a census-estimated 4.8 million people in 2016 and ranking as the tenth-largest such area in the country. As a combined statistical area, this wider commuting region is home to some 8.2 million people, making it the sixth-largest in the United States. Boston is one of the oldest cities in the United States, founded on the Shawmut Peninsula in 1630 by Puritan settlers from England, it was the scene of several key events of the American Revolution, such as the Boston Massacre, the Boston Tea Party, the Battle of Bunker Hill, the Siege of Boston.
Upon gaining U. S. independence from Great Britain, it continued to be an important port and manufacturing hub as well as a center for education and culture. The city has expanded beyond the original peninsula through land reclamation and municipal annexation, its rich history attracts many tourists, with Faneuil Hall alone drawing more than 20 million visitors per year. Boston's many firsts include the United States' first public park, first public or state school and first subway system; the Boston area's many colleges and universities make it an international center of higher education, including law, medicine and business, the city is considered to be a world leader in innovation and entrepreneurship, with nearly 2,000 startups. Boston's economic base includes finance and business services, information technology, government activities. Households in the city claim the highest average rate of philanthropy in the United States; the city has one of the highest costs of living in the United States as it has undergone gentrification, though it remains high on world livability rankings.
Boston's early European settlers had first called the area Trimountaine but renamed it Boston after Boston, England, the origin of several prominent colonists. The renaming on September 7, 1630, was by Puritan colonists from England who had moved over from Charlestown earlier that year in quest for fresh water, their settlement was limited to the Shawmut Peninsula, at that time surrounded by the Massachusetts Bay and Charles River and connected to the mainland by a narrow isthmus. The peninsula is thought to have been inhabited as early as 5000 BC. In 1629, the Massachusetts Bay Colony's first governor John Winthrop led the signing of the Cambridge Agreement, a key founding document of the city. Puritan ethics and their focus on education influenced its early history. Over the next 130 years, the city participated in four French and Indian Wars, until the British defeated the French and their Indian allies in North America. Boston was the largest town in British America until Philadelphia grew larger in the mid-18th century.
Boston's oceanfront location made it a lively port, the city engaged in shipping and fishing during its colonial days. However, Boston stagnated in the decades prior to the Revolution. By the mid-18th century, New York City and Philadelphia surpassed Boston in wealth. Boston encountered financial difficulties as other cities in New England grew rapidly. Many of the crucial events of the American Revolution occurred near Boston. Boston's penchant for mob action along with the colonists' growing distrust in Britain fostered a revolutionary spirit in the city; when the British government passed the Stamp Act in 1765, a Boston mob ravaged the homes of Andrew Oliver, the official tasked with enforcing the Act, Thomas Hutchinson the Lieutenant Governor of Massachusetts. The British sent two regiments to Boston in 1768 in an attempt to quell the angry colonists; this did not sit well with the colonists. In 1770, during the Boston Massacre, the army killed several people in response to a mob in Boston.
The colonists compelled the British to withdraw their troops. The event was publicized and fueled a revolutionary movement in America. In 1773, Britain passed the Tea Act. Many of the colonists saw the act as an attempt to force them to accept the taxes established by the Townshend Acts; the act prompted the Boston Tea Party, where a group of rebels threw an entire shipment of tea sent by the British East India Company into Boston Harbor. The Boston Tea Party was a key event leading up to the revolution, as the British government responded furiously with the Intolerable Acts, demanding compensation for the lost tea from the rebels; this led to the American Revolutionary War. The war began in the area surrounding Boston with the Battles of Concord. Boston itself was besieged for a year during the Siege of Boston, which began on April 19, 1775; the New England militia impeded the movement of the British Army. William Howe, 5th Viscount Howe the commander-in-chief of the British forces in North America, led the British army in the siege.
On June 17, the British captured the Charlestown peninsula in Boston, during the Battle of Bunker Hill. The British army outnumbered the militia stationed there, but it was a Py
Hip hop or hip-hop, is a culture and art movement that began in the Bronx in New York City during the early 1970s. The origin of the word is disputed, it is argued as to whether hip hop started in the South or West Bronx. While the term hip hop is used to refer to hip hop music, hip hop is characterized by nine elements, of which only four elements are considered essential to understand hip hop musically; the main elements of hip hop consist of four main pillars. Afrika Bambaataa of the hip hop collective Zulu Nation outlined the pillars of hip hop culture, coining the terms: "rapping", a rhythmic vocal rhyming style. Other elements of hip hop subculture and arts movements beyond the main four are: hip hop culture and historical knowledge of the movement; the fifth element, although debated, is considered either street knowledge, hip hop fashion, or beatboxing. The Bronx hip hop scene emerged in the mid-1970s from neighborhood block parties thrown by the Black Spades, an African-American group, described as being a gang, a club, a music group.
Brother-sister duo Clive Campbell, aka DJ Cool Herc, Cindy Campbell additionally hosted DJ parties in the Bronx and are credited for the rise in the genre. Hip hop culture has spread to both urban and suburban communities throughout the United States and subsequently the world; these elements were adapted and developed particularly as the art forms spread to new continents and merged with local styles in the 1990s and subsequent decades. As the movement continues to expand globally and explore myriad styles and art forms, including hip hop theater and hip hop film, the four foundational elements provide coherence and a strong foundation for Hip Hop culture. Hip hop is a new and old phenomenon. Sampling older culture and reusing it in a new context or a new format is called "flipping" in hip hop culture. Hip hop music follows in the footsteps of earlier African-American-rooted musical genres such as blues, rag-time and disco to become one of the most practiced genres worldwide. In 1990, Ronald "Bee-Stinger" Savage, a former member of the Zulu Nation, is credited for coining the term "Six elements of the Hip Hop Movement" by being inspired by Public Enemy's recordings.
The "Six Elements Of The Hip Hop Movement" are: Consciousness Awareness, Civil Rights Awareness, Activism Awareness, Political Awareness, Community Awareness in music. Ronald Savage is known as the Son of The Hip Hop Movement. In the 2000s, with the rise of new media platforms and Web 2.0, fans discovered and downloaded or streamed hip hop music through social networking sites beginning with Myspace, as well as from websites like YouTube, SoundCloud, Spotify. Keith "Cowboy" Wiggins, a member of Grandmaster Flash and the Furious Five, has been credited with coining the term in 1978 while teasing a friend who had just joined the US Army by scat singing the made-up words "hip/hop/hip/hop" in a way that mimicked the rhythmic cadence of marching soldiers. Cowboy worked the "hip hop" cadence into his stage performance; the group performed with disco artists who would refer to this new type of music by calling them "hip hoppers." The name was meant as a sign of disrespect but soon came to identify this new music and culture.
The song "Rapper's Delight" by The Sugarhill Gang, released in 1979, begins with the phrase "I said a hip, the hippie the hippie to the hip hip hop, you don't stop". Lovebug Starski — a Bronx DJ who put out a single called "The Positive Life" in 1981 — and DJ Hollywood began using the term when referring to this new disco rap music. Bill Alder, an independent consultant, once said, "There was hardly a moment when rap music was underground, one of the first so-called rap records, was a monster hit. Hip hop pioneer and South Bronx community leader Afrika Bambaataa credits Love-bug Starski as the first to use the term "hip hop" as it relates to the culture. Bambaataa, former leader of the Black Spades did much to further popularize the term; the words "hip hop" first appeared in print on September 21, 1982, in The Village Voice in a profile of Bambaataa written by Steven Hager, who published the first comprehensive history of the culture with St. Martins' Press. In the 1970s, an underground urban movement known as "hip hop" began to form in the Bronx, New York City.
It focused on emceeing over neighborhood block party events, held outdoors. Hip hop music has been a powerful medium for protesting the impact of legal institutions on minorities police and prisons. Hip hop arose out of the ruins of a post-industrial and ravaged South Bronx, as a form of expression of urban Black and Latino youth, whom the public and political discourse had written off as marginalized communities. Jamaican-born DJ Clive "Kool Herc" Campbell pioneered the use of DJing percussion "breaks" in hip hop music. Beginning at Herc's home in a high-rise apartment at 1520 Sedgwick Avenue, the movement spread across the entire borough. On August 11, 1973 DJ Kool Herc was the DJ at