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WLMG magic101.9 logo.png
CityNew Orleans, Louisiana
Broadcast areaNew Orleans metropolitan area
BrandingMagic 101.9 FM
SloganBetter Music For a Better Workday
Frequency101.9 MHz (also on HD Radio)
First air dateMarch 15, 1970 (1970-03-15) (as WWL-FM)
FormatAdult contemporary
ERP100,000 watts
HAAT300 meters (980 ft)
Facility ID34376
Transmitter coordinates29°55′11″N 90°01′29″W / 29.91972°N 90.02472°W / 29.91972; -90.02472Coordinates: 29°55′11″N 90°01′29″W / 29.91972°N 90.02472°W / 29.91972; -90.02472
Callsign meaningW Louisiana's MaGic
Former callsignsWWL-FM (1970–1980)
WAJY (1980–1987)
(Entercom License, LLC)
WebcastListen Live

WLMG (101.9 FM, "Magic 101.9 FM") is a radio station licensed to New Orleans. Owned by Entercom, it broadcasts an adult contemporary format. The station's studios are located at the 400 Poydras Tower in New Orleans' downtown area, and the transmitter site is in the city's Algiers district.


WLMG was originally beautiful music WWL-FM (now being used at its sister station at 105.3) until the 1970s, when its switched to Top 40. But by May 1976 it would switch back to beautiful music. It would begin its current AC history as WAJY ("Joy 102") on December 26, 1980, which would later become WLMG ("Magic 102") in 1987 (and its moniker modified to "Magic 101.9" in 1995).

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