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WLND 98.1TheLake logo.png
City Signal Mountain, Tennessee
Broadcast area Chattanooga, Tennessee
Branding 98.1 The Lake
Slogan "We Play Anything"
Frequency 98.1 MHz
First air date August 29, 1994 (1994-08-29) (as WZST)
Format Adult Hits
ERP 1,000 watts
HAAT 242 meters (794 ft)
Class A
Facility ID 72371
Transmitter coordinates 35°05′17″N 85°21′47″W / 35.088°N 85.363°W / 35.088; -85.363Coordinates: 35°05′17″N 85°21′47″W / 35.088°N 85.363°W / 35.088; -85.363
Callsign meaning LegeND (former branding)
Former callsigns WVXA (1992-1994, CP)
WZST (1994-1998)
WXKT (1998-1999)
WKXJ (1999-2007)
Owner Entercom
(CBS Radio Stations Inc.)
Sister stations WKXJ, WRXR-FM, WUSY
Webcast Listen Live
Website 981thelake.com

WLND (98.1 FM, "The Lake") is a radio station serving the Chattanooga, Tennessee area. The station is owned by Entercom and is licensed to serve Signal Mountain, Tennessee, United States.


This station first went on the air in 1990 at 97.3 FM with the call letters WKXJ. The station played a Rhythmic Contemporary format and was branded as "97 Kicks".[citation needed] By 1997, "Kicks FM" was adult contemporary and simulcasting on 103.1 FM.[1] In 1998, Cumulus Media began operating WKXJ under a local marketing agreement, later completing the $3 million purchase from Marston Broadcasting in 1999.[2][3] WZST "Star 98", a Top 40 Mainstream station at 98.1 FM,[1] took the WKXJ letters and relaunched as "98.1 KISS-FM".[citation needed] The 97.3 frequency switched to rhythmic oldies as WLOV-FM.[4] WKXJ did well during its six and a half years as KISS-FM.[citation needed]

In 2000, Cumulus announced it would buy 11 radio stations in 4 markets from iHeartMedia (then known as Clear Channel Communications) in exchange for 25 radio stations in 5 markets plus cash. WLOV, WIIS-AM, WUSY, WKXJ and WLMX-FM were included in those stations going to Clear Channel.[5]

On June 13, 2007 at 10 a.m. Eastern Daylight Time WKXJ changed formats to become a classic country music station. This was due to Clear Channel moving the format from WNGA, which they sold prior to the flip. Shortly after this format change the station changed call letters to WLND and added the "Legend" branding.

"The Legend" logo (2007-2009)

On November 17, 2008, the format switched to Christmas music. There was word that there might be a format change after that ended, but the station returned to its classic country format after the holiday format concluded. On September 4, 2009, WLND's former Top 40 format and "KISS-FM" branding returned to the Chattanooga airwaves, this time at sister station WURV (now WKXJ).

On November 1, 2009, the format again switched to Christmas music as "Chattanooga's Christmas Station". At around 11:45 P.M. on December 25, 2009, after playing "Happy Xmas (War Is Over)" by John Lennon and Yoko Ono, the station switched to a hot AC format, with the branding "Your Life, Your Music, 98.1 LND". The first song on LND was "Sweet Child o' Mine" by Guns N' Roses.[6]

On September 2, 2010, WLND rebranded as "My 98.1".

On September 2, 2011, at Noon, WLND relaunched as adult hits "98.1 The Lake".

On November 1, 2017, iHeartMedia announced that WLND, along with all of their sister stations in Chattanooga and Richmond, will be sold to Entercom due to that company's merger with CBS Radio.[7] The sale was completed on December 19, 2017.[8]


  1. ^ a b "Tennessee Airchecks". Retrieved 2010-12-13. 
  2. ^ "Cumulus Media Continues Expansion". Business Wire. 1998-08-20. Retrieved 2010-12-13. 
  3. ^ "Cumulus Media Starts New Year by Completing SeveralAcquisitions". Business Wire. 1999-01-25. Retrieved 2010-12-13. 
  4. ^ "Tennessee Radio Stations". SHG Resources. Retrieved 2010-12-13. 
  5. ^ "Clear Channel/Cumulus Swap". Yahoo News. 2000-05-30. Retrieved 2010-12-13. 
  6. ^ 98.1 The Legend Becomes 98.1 LND
  7. ^ https://radioinsight.com/headlines/120711/entercom-trades-boston-seattle-spin-offs-iheartmedia-richmond-chattanooga-2/
  8. ^ "Consummation Notice". CDBS Public Access. Federal Communications Commission. December 19, 2017. Retrieved December 21, 2017. 

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