Michigan is a state in the Great Lakes and Midwestern regions of the United States. The state's name, originates from the Ojibwe word mishigamaa, meaning "large water" or "large lake". With a population of about 10 million, Michigan is the tenth most populous of the 50 United States, with the 11th most extensive total area, is the largest state by total area east of the Mississippi River, its capital is Lansing, its largest city is Detroit. Metro Detroit is among the nation's largest metropolitan economies. Michigan is the only state to consist of two peninsulas; the Lower Peninsula is noted as shaped like a mitten. The Upper Peninsula is separated from the Lower Peninsula by the Straits of Mackinac, a five-mile channel that joins Lake Huron to Lake Michigan; the Mackinac Bridge connects the peninsulas. The state has the longest freshwater coastline of any political subdivision in the world, being bounded by four of the five Great Lakes, plus Lake Saint Clair; as a result, it is one of the leading U.
S. states for recreational boating. Michigan has 64,980 inland lakes and ponds. A person in the state is never more than six miles from a natural water source or more than 85 miles from a Great Lakes shoreline; the area was first occupied by a succession of Native American tribes over thousands of years. Inhabited by Natives, Métis, French explorers in the 17th century, it was claimed as part of New France colony. After France's defeat in the French and Indian War in 1762, the region came under British rule. Britain ceded this territory to the newly independent United States after Britain's defeat in the American Revolutionary War; the area was part of the larger Northwest Territory until 1800, when western Michigan became part of the Indiana Territory. Michigan Territory was formed in 1805, but some of the northern border with Canada was not agreed upon until after the War of 1812. Michigan was admitted into the Union in 1837 as a free one, it soon became an important center of industry and trade in the Great Lakes region and a popular immigrant destination in the late 19th and early 20th centuries.
Although Michigan developed a diverse economy, it is known as the center of the U. S. automotive industry, which developed as a major economic force in the early 20th century. It is home to the country's three major automobile companies. While sparsely populated, the Upper Peninsula is important for tourism thanks to its abundance of natural resources, while the Lower Peninsula is a center of manufacturing, agriculture and high-tech industry; when the first European explorers arrived, the most populous tribes were Algonquian peoples, which include the Anishinaabe groups of Ojibwe, Odaawaa/Odawa, the Boodewaadamii/Bodéwadmi. The three nations co-existed peacefully as part of a loose confederation called the Council of Three Fires; the Ojibwe, whose numbers are estimated to have been between 25,000 and 35,000, were the largest. The Ojibwe were established in Michigan's Upper Peninsula and northern and central Michigan, inhabited Ontario and southern Manitoba, Canada; the Ottawa lived south of the Straits of Mackinac in northern and southern Michigan, but in southern Ontario, northern Ohio and eastern Wisconsin.
The Potawatomi were in southern and western Michigan, in addition to northern and central Indiana, northern Illinois, southern Wisconsin, southern Ontario. Other Algonquian tribes in Michigan, in the south and east, were the Mascouten, the Menominee, the Miami, the Sac, the Fox; the Wyandot were an Iroquoian-speaking people in this area. French voyageurs and coureurs des bois settled in Michigan in the 17th century; the first Europeans to reach what became Michigan were those of Étienne Brûlé's expedition in 1622. The first permanent European settlement was founded in 1668 on the site where Père Jacques Marquette established Sault Ste. Marie, Michigan as a base for Catholic missions. Missionaries in 1671–75 founded outlying stations at Saint Ignace and Marquette. Jesuit missionaries were well received by the area's Indian populations, with few difficulties or hostilities. In 1679, Robert Cavelier, Sieur de la Salle built Fort Miami at present-day St. Joseph. In 1691, the French established a trading post and Fort St. Joseph along the St. Joseph River at the present-day city of Niles.
In 1701, French explorer and army officer Antoine de la Mothe Cadillac founded Fort Pontchartrain du Détroit or "Fort Pontchartrain on-the-Strait" on the strait, known as the Detroit River, between lakes Saint Clair and Erie. Cadillac had convinced King Louis XIV's chief minister, Louis Phélypeaux, Comte de Pontchartrain, that a permanent community there would strengthen French control over the upper Great Lakes and discourage British aspirations; the hundred soldiers and workers who accompanied Cadillac built a fort enclosing one arpent and named it Fort Pontchartrain. Cadillac's wife, Marie Thérèse Guyon, soon moved to Detroit, becoming one of the first European women to settle in what was considered the wilderness of Michigan; the town became a major fur-trading and shipping post. The Église de Saint-Anne was founded the same year. While the original building does not survive, the congregation remains active. Cadillac departed to serve as the French governor of Louisiana from 1710 to 1716.
French attempts to consol
News is information about current events. This may be provided through many different media: word of mouth, postal systems, electronic communication, or through the testimony of observers and witnesses to events. Common topics for news reports include war, politics, health, the environment, business and entertainment, as well as athletic events, quirky or unusual events. Government proclamations, concerning royal ceremonies, taxes, public health, criminals, have been dubbed news since ancient times. Humans exhibit a nearly universal desire to learn and share news, which they satisfy by talking to each other and sharing information. Technological and social developments driven by government communication and espionage networks, have increased the speed with which news can spread, as well as influenced its content; the genre of news as we know it today is associated with the newspaper, which originated in China as a court bulletin and spread, with paper and printing press, to Europe. The English word "news" developed in the 14th century as a special use of the plural form of "new".
In Middle English, the equivalent word was newes, like the German Neues. Similar developments are found in the Slavic languages the Czech and Slovak noviny, the cognate Polish nowiny, the Bulgarian novini, Russian novosti – and in the Celtic languages: the Welsh newyddion and the Cornish nowodhow. Jessica Garretson Finch is credited with coining the phrase "current events" while teaching at Barnard College in the 1890s; as its name implies, "news" connotes the presentation of new information. The newness of news gives it an uncertain quality which distinguishes it from the more careful investigations of history or other scholarly disciplines. Whereas historians tend to view events as causally related manifestations of underlying processes, news stories tend to describe events in isolation, to exclude discussion of the relationships between them. News conspicuously describes the world in the present or immediate past when the most important aspects of a news story have occurred long in the past—or are expected to occur in the future.
To make the news, an ongoing process must have some "peg", an event in time which anchors it to the present moment. Relatedly, news addresses aspects of reality which seem unusual, deviant, or out of the ordinary. Hence the famous dictum that "Dog Bites Man" is not news. Another corollary of the newness of news is that, as new technology enables new media to disseminate news more quickly,'slower' forms of communication may move away from'news' towards'analysis'. According to some theories, "news" is. Journalism, broadly understood along the same lines, is the act or occupation of collecting and providing news. From a commercial perspective, news is one input, along with paper necessary to prepare a final product for distribution. A news agency supplies this resource "wholesale" and publishers enhance it for retail. Most purveyors of news value impartiality and objectivity, despite the inherent difficulty of reporting without political bias. Perception of these values has changed over time as sensationalized'tabloid journalism' has risen in popularity.
Michael Schudson has argued that before the era of World War I and the concomitant rise of propaganda, journalists were not aware of the concept of bias in reporting, let alone correcting for it. News is sometimes said to portray the truth, but this relationship is elusive and qualified. Paradoxically, another property attributed to news is sensationalism, the disproportionate focus on, exaggeration of, emotive stories for public consumption; this news is not unrelated to gossip, the human practice of sharing information about other humans of mutual interest. A common sensational topic is violence. Newsworthiness is defined as a subject having sufficient relevance to the public or a special audience to warrant press attention or coverage. Journalists apply news values to identify a news story. News values determine how much attention a news story is given by a media outlet, the attention it is given by its audience or readers. In some countries and at some points in history, what news media and the public have considered "newsworthy" has met different definitions, such as the notion of news values.
Many news values seem to be common across cultures. People seem to be interested in news to the extent which it has a big impact, describes conflicts, happens nearby, involves well-known people, deviates from the norms of everyday happenings. War is a common news topic because it involves unknown events that could pose personal danger. Evidence suggests that cultures around the world have found a place for people to share stories about interesting new information. Among Zulus, Mongolians and American Southerners, anthropologists have documented the practice of questioning travelers for news as a matter of priority. Sufficiently important news would be repeated and and could spread by word of mouth over a large geographic area; as printing presses came into use in Europe, news for the general public travelled orally via monks, town criers, etc. The news is transmitted in public gathering places, such as the Greek forum and the Roman baths. Starting in England, coffeehouses served as important sites for the spread of news after telecommunications became available.
The history of the coffee houses is traced from Arab countries, introduced in England in 16th century. In th
Federal Communications Commission
The Federal Communications Commission is an independent agency of the United States government created by statute to regulate interstate communications by radio, wire and cable. The FCC serves the public in the areas of broadband access, fair competition, radio frequency use, media responsibility, public safety, homeland security; the FCC was formed by the Communications Act of 1934 to replace the radio regulation functions of the Federal Radio Commission. The FCC took over wire communication regulation from the Interstate Commerce Commission; the FCC's mandated jurisdiction covers the 50 states, the District of Columbia, the Territories of the United States. The FCC provides varied degrees of cooperation and leadership for similar communications bodies in other countries of North America; the FCC is funded by regulatory fees. It has an estimated fiscal-2016 budget of US $388 million, it has 1,688 federal employees, made up of 50% males and 50% females as of December, 2017. The FCC's mission, specified in Section One of the Communications Act of 1934 and amended by the Telecommunications Act of 1996 is to "make available so far as possible, to all the people of the United States, without discrimination on the basis of race, religion, national origin, or sex, efficient and world-wide wire and radio communication services with adequate facilities at reasonable charges."
The Act furthermore provides that the FCC was created "for the purpose of the national defense" and "for the purpose of promoting safety of life and property through the use of wire and radio communications."Consistent with the objectives of the Act as well as the 1999 Government Performance and Results Act, the FCC has identified four goals in its 2018-22 Strategic Plan. They are: Closing the Digital Divide, Promoting Innovation, Protecting Consumers & Public Safety, Reforming the FCC's Processes; the FCC is directed by five commissioners appointed by the President of the United States and confirmed by the United States Senate for five-year terms, except when filling an unexpired term. The U. S. President designates one of the commissioners to serve as chairman. Only three commissioners may be members of the same political party. None of them may have a financial interest in any FCC-related business. † Commissioners may continue serving until the appointment of their replacements. However, they may not serve beyond the end of the next session of Congress following term expiration.
In practice, this means that commissioners may serve up to 1 1/2 years beyond the official term expiration dates listed above if no replacement is appointed. This would end on the date that Congress adjourns its annual session no than noon on January 4; the FCC is organized into seven Bureaus, which process applications for licenses and other filings, analyze complaints, conduct investigations and implement regulations, participate in hearings. The Consumer & Governmental Affairs Bureau develops and implements the FCC's consumer policies, including disability access. CGB serves as the public face of the FCC through outreach and education, as well as through their Consumer Center, responsible for responding to consumer inquiries and complaints. CGB maintains collaborative partnerships with state and tribal governments in such areas as emergency preparedness and implementation of new technologies; the Enforcement Bureau is responsible for enforcement of provisions of the Communications Act 1934, FCC rules, FCC orders, terms and conditions of station authorizations.
Major areas of enforcement that are handled by the Enforcement Bureau are consumer protection, local competition, public safety, homeland security. The International Bureau develops international policies in telecommunications, such as coordination of frequency allocation and orbital assignments so as to minimize cases of international electromagnetic interference involving U. S. licensees. The International Bureau oversees FCC compliance with the international Radio Regulations and other international agreements; the Media Bureau develops and administers the policy and licensing programs relating to electronic media, including cable television, broadcast television, radio in the United States and its territories. The Media Bureau handles post-licensing matters regarding direct broadcast satellite service; the Wireless Telecommunications Bureau regulates domestic wireless telecommunications programs and policies, including licensing. The bureau implements competitive bidding for spectrum auctions and regulates wireless communications services including mobile phones, public safety, other commercial and private radio services.
The Wireline Competition Bureau develops policy concerning wire line telecommunications. The Wireline Competition Bureau's main objective is to promote growth and economical investments in wireline technology infrastructure, development and services; the Public Safety and Homeland Security Bureau was launched in 2006 with a focus on critical communications infrastructure. The FCC has eleven Staff Offices; the FCC's Offices provide support services to the Bureaus. The Office of Administrative Law Judges is responsible for conducting hearings ordered by the Commission; the hearing function includes acting on interlocutory requests filed in the proceedings such as petitions to intervene, petitions to enlarge issues, contested discovery requests. An Administrative Law Judge, appointed under the Administrative Procedure Act, presides at the hearing during which documents and sworn testimony are received in evidence, witnesses are cross-examined. At the co
Rush Hudson Limbaugh III is an American radio talk show host and conservative political commentator. He resides in Palm Beach, where he broadcasts The Rush Limbaugh Show. According to December 2015 estimates by Talkers Magazine, Limbaugh has a cume of around 13.25 million unique listeners, making his show the most listened-to talk-radio program in the US. Since he was 16, Limbaugh has worked as a broadcaster as a disc jockey, his talk show began in 1984 at Sacramento, California radio station KFBK, featuring his ongoing format of political commentary and listener calls. In 1988, Limbaugh began broadcasting his show nationally from radio station WABC in New York City, the show's flagship station became WOR in 2014. In the 1990s, Limbaugh's books The Way Things Ought to Be and See, I Told You So made The New York Times Best Seller list. In his books and on his show, Limbaugh criticizes what he regards as liberal policies and politicians, as well as what he perceives as a pervasive liberal bias in major U.
S. media. Limbaugh is among the highest-paid people in U. S. media, signing a contract in 2008 for $400 million through 2016. In 2017, Forbes listed his earnings at $84 million for the previous 12 months, ranked him the 11th highest-earning celebrity in the world, his most recent contract, signed on July 31, 2016, will take his radio program to 2020, its 32nd year. He is the older brother of commentator David Limbaugh. Limbaugh was born in Cape Girardeau, the son of Mildred Carolyn "Millie" and Rush Hudson Limbaugh Jr, his father was a lawyer and a U. S. fighter pilot who served in the China Burma India Theater of World War II. His mother was a native of Arkansas; the name "Rush" was chosen for his grandfather to honor the maiden name of family member Edna Rush. Limbaugh is of German ancestry, his family includes many lawyers, including his grandfather and brother David His uncle, Stephen N. Limbaugh Sr. was a federal judge in the United States District Court for the Eastern District of Missouri. His cousin, appointed by George W. Bush.
Rush Limbaugh Sr. Limbaugh's grandfather, was a Missouri prosecutor, special commissioner, member of the Missouri House of Representatives from 1930 until 1932, longtime president of the Missouri Historical Society; the Federal Courthouse in Cape Girardeau is named for Limbaugh's grandfather Rush. Limbaugh began his career in radio as a teenager in 1967 in his hometown of Cape Girardeau, using the name Rusty Sharpe. Limbaugh graduated from Cape Girardeau, Missouri Central High School in 1969, he played football. Because of his parents' desire to see him attend college, he enrolled in Southeast Missouri State University but left the school after two semesters and one summer. According to his mother, "he flunked everything," and "he just didn't seem interested in anything except radio."Limbaugh's biographer states that a large part of his life has been dedicated to gaining his father's respect and approval. After dropping out of college, Limbaugh moved to Pennsylvania. In 1972, he became a Top 40 music disc jockey on WIXZ, a small AM radio station that reached much of the Pittsburgh area.
He started with an afternoon show and did mornings, broadcasting under the name Jeff Christie. Limbaugh moved to Pittsburgh station KQV in 1973 as the evening disc jockey, he was fired in late 1974. Limbaugh was told by management that he would never make it as on-air talent, should consider going into sales. Unable to find another job in local radio, Limbaugh moved back home to Cape Girardeau, he became a lifelong fan of the Pittsburgh Steelers from his time in the region. For the rest of the decade Limbaugh took jobs at several radio stations, working in music radio, before settling in Kansas City. In 1979, he left radio and accepted a position as director of promotions with the Kansas City Royals baseball team. There he developed a close friendship with then-Royals star third baseman and future Hall of Famer George Brett. In 1984, Limbaugh returned to radio as a talk show host at KFBK in Sacramento, where he replaced Morton Downey Jr; the repeal of the Fairness Doctrine—which had required that stations provide free air time for responses to any controversial opinions that were broadcast—by the FCC on August 5, 1987 meant stations could broadcast editorial commentary without having to present opposing views.
Daniel Henninger wrote, in a Wall Street Journal editorial, "Ronald Reagan tore down this wall in 1987... and Rush Limbaugh was the first man to proclaim himself liberated from the East Germany of liberal media domination."On August 1, 1988, after achieving success in Sacramento and drawing the attention of former ABC Radio President Edward McLaughlin, Limbaugh moved to New York City and began his national radio show. He debuted just weeks after the Democratic National Convention, just weeks before the Republican National Convention. Limbaugh's radio home in New York City was the talk-formatted WABC, this remained his flagship station for many years after Limbaugh moved to West Palm Beach, Fla. from where he continues to broadcast his show. Limbaugh's show moved on January 1, 2014 to WABC's cross-town rival WOR, its current New York outlet. In December 1990, journalist Lewis Grossberger wrote in The New York Times that Limbaugh had "more listeners than any other talk show host" and described Limbaugh's style as "bouncing between earnest lecturer and p
Grand Rapids, Michigan
Grand Rapids is the second-largest city in Michigan, the largest city in West Michigan. It is on the Grand River about 30 miles east of Lake Michigan; as of the 2010 census, the city population was 188,040. In 2010, the Grand Rapids metropolitan area had a population of 1,005,648, the combined statistical area of Grand Rapids-Muskegon-Holland had a population of 1,321,557. Grand Rapids is the county seat of Kent County. A historic furniture-manufacturing center, Grand Rapids is home to five of the world's leading office furniture companies, is nicknamed Furniture City, its more common modern nickname of River City refers to the landmark river. The city and surrounding communities are economically diverse, based in the health care, information technology, automotive and consumer goods manufacturing industries, among others. Grand Rapids is the childhood home of U. S. President Gerald Ford, buried with his wife Betty on the grounds of the Gerald R. Ford Presidential Museum in the city; the city's main airport is named after him.
For thousands of years, succeeding cultures of indigenous peoples occupied the area. Over 2000 years ago, people associated with the Hopewell culture occupied the Grand River Valley. A tribe from the Ottawa River traveled to the Grand River valley, fighting three battles with the Prairie Indians who were established in the area; the tribe split, with the Chippewas settling in the northern lower peninsula, the Pottawatomies staying south of the Kalamazoo River and the Ottawa staying in central Michigan. By the late 1600s, the Ottawa, who occupied territory around the Great Lakes and spoke one of the numerous Algonquian languages, moved into the Grand Rapids area and founded several villages along the Grand River; the Ottawa established on the river, which they called O-wash-ta-nong, or far-away-water due to the river's length, where they "raised corn, melons and beans, to which they added game of the woods and the fish from the streams". In 1740, an Ottawa man who would be known as Chief Noonday and become the future chief of the Ottawa, was born.
Between 1761 and 1763, Chief Pontiac visited the area annually, gathering over 3,000 natives and asking them to volunteer to fight the British in Detroit, which would culminate into Pontiac's War. The Potawatomi attacked the Ottawa in 1765, attempting to take the Grand River territory but were defeated. By the end of the 1700s, there were an estimated 1,000 Ottawa in the Kent County area. After the French established territories in Michigan, Jesuit missionaries and traders traveled down Lake Michigan and its tributaries. At the start of the 19th century, European fur traders and missionaries established posts in the area among the Ottawa, they lived in peace, trading European metal and textile goods for fur pelts. In 1806, Joseph and his wife Madeline La Framboise, Métis, traveled by canoe from Mackinac and established the first trading post in West Michigan in present-day Grand Rapids on the banks of the Grand River, near what is now Ada Township, they were Roman Catholic. They both spoke Ottawa, Madeline's maternal ancestral language.
After the murder of her husband in 1809 while en route to Grand Rapids, Madeline La Framboise carried on the trade business, expanding fur trading posts to the west and north, creating a good reputation among the American Fur Company. La Framboise, whose mother was Ottawa and father French merged her successful operations with the American Fur Company. By 1810, Chief Noonday established a village on the west side of the river with about 500 Ottawa. Madeline La Framboise returned to Mackinac; that year, Grand Rapids was described as being the home of an Ottawa village of about 50 to 60 huts on the west side of the river near the 5th Ward, with Kewkishkam being the village chief and Chief Noonday being the chief of the Ottawa. The first permanent European-American settler in the Grand Rapids area was Isaac McCoy, a Baptist minister. General Lewis Cass, who commissioned Charles Christopher Trowbridge to establish missions for Native Americans in Michigan, ordered McCoy to establish a mission in Grand Rapids for the Ottawa.
In 1823, McCoy, as well as Paget, a Frenchman who brought along a Native American pupil, traveled to Grand Rapids to arrange a mission, though negotiations fell through with the group returning to the Carey mission for the Potawatomi on the St. Joseph River. In 1824, Baptist missionary Rev. L. Slater traveled with two settlers to Grand Rapids to perform work; the winter of 1824 was difficult, with Slater's group having to resupply and return before the spring. Slater erected the first settler structures in Grand Rapids, a log cabin for himself and a log schoolhouse. In 1825, McCoy established a missionary station, he represented the settlers who began arriving from Ohio, New York and New England, the Yankee states of the Northern Tier. Shortly after, Detroit-born Louis Campau, known as the official founder of Grand Rapids, was convinced by fur trader William Brewster, in a rivalry with the American Fur Company, to travel to Grand Rapids and establish trade there. In 1826, Campau built his cabin, trading post, blacksmith shop on the east bank of the Grand River near the rapids, stating the Native Americans in the area were "friendly and peaceable".
Campau returned to Detroit returned a year with his wife and $5,000 of trade goods to trade with the Ottawa and Ojibwa, with the only currency being fur. Campau's longer brother Touissant would assist him with trade and other tasks at hand. In 1831 the federal survey of the Northwest Territory reached the Grand River.
Hearst Communications referred to as Hearst, is an American mass media and business information conglomerate based in New York City. Hearst owns newspapers, television channels, television stations, including the San Francisco Chronicle, the Houston Chronicle and Esquire, it owns 50% of broadcasting firm A&E Networks and 20% of the sports broadcaster ESPN in partnership with The Walt Disney Company. Despite being better known for the above media holdings, Hearst makes most of its profits in the business information section, where it owns companies including Fitch Ratings, First Databank, others. Hearst Communications is based in the Hearst Tower in New York City; the company was founded by William Randolph Hearst as an owner of newspapers, the Hearst family remains involved in its ownership and management. In 1880, George Hearst, mining entrepreneur and U. S. senator, entered the publishing business by acquiring the San Francisco Daily Examiner. In 1887, he turned the Examiner over to his son, William Randolph Hearst, who that year founded the Hearst Corp. W. R. Hearst went on to purchase or launch several more newspapers in multiple cities and to found the Los Angeles Examiner in 1903.
W. R. Hearst found early success, growing readership for the Examiner from 15,000 in 1887 to over 20 million. Hearst's magazine division began with W. R. Hearst's creation of Motor magazine, he acquired several other publications, including Cosmopolitan in 1905, Good Housekeeping in 1911. W. R. Hearst entered the book publishing business in 1913 with the formation of Hearst's International Library. W. R. Hearst began producing film features in the mid-1910s, creating one of the earliest animation studios: the International Film Service, turning characters from Hearst newspaper strips into film characters. After purchasing the Atlanta Georgian in 1912, the San Francisco Call and the San Francisco Post in 1913, Hearst acquired the Boston Advertiser and the Washington Times in 1917, he purchased the Chicago Herald in 1918. In 1919, Hearst's book publishing division was renamed Cosmopolitan Book. In the 1920s and 1930s, Hearst owned the biggest media conglomerate in the world, which included a number of magazines and newspapers in major cities.
Hearst began acquiring radio stations to complement his papers. Hearst saw financial challenges in the early 1920s, during which time he was subsidizing funds from his corporation to fund the construction of Hearst Castle in San Simeon and movie production at Cosmopolitan Productions; this lead to the merger of the magazine Hearst International with Cosmopolitan in 1925. Despite some financial troubles, Hearst began extending its reach in 1921, purchasing the Detroit Times, The Boston Record and the Seattle Post-Intelligencer. Hearst added the Los Angeles Herald and Washington Herald, as well as the Oakland Post-Enquirer, the Syracuse Telegram and the Rochester Journal in 1922, he continued his buying spree into the mid-1920s, purchasing the Baltimore News, the San Antonio Light, the Albany Times Union, The Milwaukee Sentinel. In 1924, Hearst entered the tabloid market in New York City with The New York Mirror, meant to compete with the New York Daily News. In addition to print and radio, Hearst established Cosmopolitan Pictures in the early 1920s, distributing his films under the newly created Metro Goldwyn Mayer.
In 1929, Hearst and MGM created. The Great Depression had a negative impact on his publications. Cosmopolitan Book was sold to Farrar and Reinhart in 1931. After two years of leasing them to her, Hearst had to sell the Washington Times and Herald to Eleanor "Cissy" Patterson in 1939 who merged them to form the Washington Times-Herald; that year he bought the Milwaukee Sentinel from Paul Block, absorbing his afternoon Wisconsin News into the morning publication. In 1939, he sold the Atlanta Georgian to Cox Newspapers, which merged it with the Atlanta Journal. Hearst, with his chain now owned by his creditors after a 1937 liquidation had to merge some of his morning papers into his afternoon papers. In Chicago, he combined the morning Herald-Examiner and the afternoon American into the Herald-American in 1939; this followed the 1937 combination of the New York Evening Journal and the morning American into the New York Journal-American, the sale of the Omaha Daily Bee to the World-Herald. Abandoning the morning market was harmful in the long run for Hearst's media holdings as most of his remaining newspapers became afternoon papers.
Newspapers in Rochester and Fort Worth were sold or closed. Afternoon papers were a profitable business in pre-television days outselling their morning counterparts featuring stock market information in early editions, while editions were heavy on sporting news with results of baseball games and horse races. Afternoon papers benefited from continuous reports from the battlefront during World War II. After the war, both television news and suburbs experienced an explosive growth. Another major blow was the fact that beginning in the 1950s, football and baseball games were being played in the afternoon and now stretched through early in the evening, preventing afternoon papers from publishing all the results. In 1947, Hearst produced an early television newscast for the DuMont Television Network: I. N. S
A slogan is a memorable motto or phrase used in a clan, commercial and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. The Oxford Dictionary of English defines a slogan as "a short and striking or memorable phrase used in advertising." A slogan has the attributes of being memorable concise and appealing to the audience. The word slogan is derived from slogorn, an Anglicisation of the Scottish Gaelic and Irish sluagh-ghairm. Slogans vary from the visual to the chanted and the vulgar, their simple rhetorical nature leaves little room for detail and a chanted slogan may serve more as social expression of unified purpose than as communication to an intended audience. George E. Shankel's research states that, "English-speaking people began using the term by 1704." The term at that time meant "the distinctive note, phrase or cry of any person or body of persons." Slogans were common throughout the European continent during the Middle Ages.
Crimmins' research suggests that brands are an valuable corporate asset, can make up a lot of a business's total value. With this in mind, if we take into consideration Keller's research, which suggests that a brand is made up of three different components; these include, name and slogan. Brands names and logos both can be changed by the way. Therefore, the slogan has a large job in portraying the brand. Therefore, the slogan should create a sense of likability in order for the brand name to be likable and the slogan message clear and concise. Dass, Kohli, & Thomas' research suggests that there are certain factors that make up the likability of a slogan; the clarity of the message the brand is trying to encode within the slogan. The slogan emphasizes the benefit of the service it is portraying; the creativity of a slogan is another factor that had a positive effect on the likability of a slogan. Lastly, leaving the brand name out of the slogan will have a positive effect on the likability of the brand itself.
Advertisers must keep into consideration these factors when creating a slogan for a brand, as it shows a brand is a valuable asset to a company, with the slogan being one of the three main components to a brands' image. The original usage refers to the usage as a clan motto among Highland clans. Marketing slogans are called taglines in the United States or straplines in the United Kingdom. Europeans use the terms baselines, claims or pay-offs. "Sloganeering" is a derogatory term for activity which degrades discourse to the level of slogans. Slogans are used to convey a message about the service or cause that it is representing, it written as a song. Slogans are used to capture the attention of the audience it is trying to reach. If the slogan is used for commercial purposes it is written to be memorable/catchy in order for a consumer to associate the slogan with the product it is representing. A slogan is part of the production aspect that helps create an image for the product, service or cause it's representing.
A slogan can be a few simple words used to form a phrase. In commercial advertising, corporations will use a slogan as part of promotional activity. Slogans can become a global way of identifying good or service, for example Nike's slogan'Just Do It' helped establish Nike as an identifiable brand worldwide. Slogans should catch the audience's attention and influence the consumer's thoughts on what to purchase; the slogan is used by companies to affect the way consumers view their product compared to others. Slogans can provide information about the product, service or cause its advertising; the language used in the slogans is essential to the message. Current words used can trigger different emotions; the use of good adjectives makes for an effective slogan. When a slogan is used for advertising purposes its goal is to sell the product or service to as many consumers through the message and information a slogan provides. A slogan's message can include information about the quality of the product.
Examples of words that can be used to direct the consumer preference towards a current product and its qualities are: good, real, great, perfect and pure. Slogans can influence. Slogans offer information to consumers in an creative way. A slogan can be used for a powerful cause; the slogan can be used to raise awareness about a current cause. A slogan should be clear with a supporting message. Slogans, when combined with action, can provide an influential foundation for a cause to be seen by its intended audience. Slogans, whether used for advertising purpose or social causes, deliver a message to the public that shapes the audiences' opinion towards the subject of the slogan. "It is well known that the text a human hears or reads constitutes 7% of the received information. As a result, any slogan possesses a support