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The Point 100.7FM 1470AM.png
City Columbia, South Carolina
Broadcast area Columbia metropolitan area
Branding "The Point"
Frequency 1470 kHz
Translator(s) W264DF 100.7 MHz
First air date July 15, 1954
Format Talk
Power 11,000 watts daytime
100 watts nighttime
214 watts (translator)
Class D
Affiliations Westwood One Network
Premiere Networks
ABC Radio News
South Carolina Radio News Network
Owner Glory Communications, Inc.
Sister stations WFMV, WGCV, WTQS
Website makethepointradio.com

WQXL (1470 kHz "The Point 100.7 FM and 1470 AM") is a commercial AM radio station in Columbia, South Carolina.[1] The station is owned by Glory Communications and operated by Capital City Media. It airs a talk radio format. Local hosts are heard in morning and afternoon drive times, with nationally syndicated talk shows heard middays, evenings and late nights. They include Dave Ramsey, Laura Ingraham, Todd Schnitt, Michael Savage, Doug Stephan and Red Eye Radio. Most hours begin with ABC Radio News, with local and state news supplied by the South Carolina Radio News Network.

The transmitter, located off New State Road in Cayce, is powered at 11,000 watts during the day and 100 watts at night. Programming is simulcast on FM translator W264DF 100.7 MHz in the Columbia area.[2]


On July 15, 1954, the station signed on as WOIC, owned by Frank A. Michalak.[3] It was a daytimer powered at 1,000 watts. In 1957, it got a boost to 5,000 watts, under new owners Speidel-Fischer Broadcasting, but it still had to sign-off at sunset. At the time, it aired 90 hours of programming each week for the African-American community.[4]

The station became WQXL in 1962 after the station was sold to the Belk Broadcasting Company. The WOIC call sign resurfaced that same year on 1320 AM (now WISW). WQXL originally aired a Big Band format, which eventually gave way to a Top 40 format by the end of the decade. However it was handicapped with a daytime-only signal and was unsuccessful in competing against format rivals 1230 WNOK and 1400 WCOS, which each had full-time signals. Probably its most notable personality was Mackie "Cactus" Quave who had worked at 560 WIS (now WVOC) and had a successful kids TV show on NBC Network affiliate Channel 10 WIS-TV. WQXL switched to country music in the Summer of 1966, but again was bested by rival 620 WCAY (now WGCV). In 1973, the station switched to religious programming and eventually adopted a Contemporary Christian format.

WQXL was bought by Metro Communications in 1989.[5] The company shut down the station on August 23, 2006 in preparation to be moved. While the station was off the air, Metro got the Federal Communications Commission to allow an increase in the station's hours of operation to full-time, powered at 138 watts at night. In the meantime, WQXL's former studios and towers that date back to the WOIC era were torn down in early 2007 as the station moved to Springdale, just outside Columbia.

In June 2007, Metro announced WQXL would be sold. The new owner was Glory Communications Inc., owned by Alex Snipe, Jr. of Columbia. Glory already owns 620 WGCV and 95.3 WFMV. WQXL resumed operations on August 10, 2007.[6][7][8] Glory Communications received permission from the FCC to boost the station's daytime power to 11,000 watts, with the nighttime power reduced slightly to 100 watts. The station was paired with an FM translator at 95.9 MHz.

On October 19, 2013, popular Columbia radio host Keven Cohen, who had been fired from Clear Channel station 560 WVOC in November 2012, announced that he had leased WQXL and would program it with a talk radio format. In 2016, the translator was switched to 100.7 MHz.


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Coordinates: 33°57′34″N 81°02′28″W / 33.95944°N 81.04111°W / 33.95944; -81.04111