Country music known as country and western, hillbilly music, is a genre of popular music that originated in the southern United States in the early 1920s. It takes its roots from genres such as folk blues. Country music consists of ballads and dance tunes with simple forms, folk lyrics, harmonies accompanied by string instruments such as banjos and acoustic guitars, steel guitars, fiddles as well as harmonicas. Blues modes have been used extensively throughout its recorded history. According to Lindsey Starnes, the term country music gained popularity in the 1940s in preference to the earlier term hillbilly music. In 2009 in the United States, country music was the most listened to rush hour radio genre during the evening commute, second most popular in the morning commute; the term country music is used today to describe many subgenres. The origins of country music are found in the folk music of working class Americans, who blended popular songs and Celtic fiddle tunes, traditional English ballads, cowboy songs, the musical traditions of various groups of European immigrants.
Immigrants to the southern Appalachian Mountains of eastern North America brought the music and instruments of Europe along with them for nearly 300 years. Country music was "introduced to the world as a Southern phenomenon." The U. S. Congress has formally recognized Bristol, Tennessee as the "Birthplace of Country Music", based on the historic Bristol recording sessions of 1927. Since 2014, the city has been home to the Birthplace of Country Music Museum. Historians have noted the influence of the less-known Johnson City sessions of 1928 and 1929, the Knoxville sessions of 1929 and 1930. In addition, the Mountain City Fiddlers Convention, held in 1925, helped to inspire modern country music. Before these, pioneer settlers, in the Great Smoky Mountains region, had developed a rich musical heritage; the first generation emerged in the early 1920s, with Atlanta's music scene playing a major role in launching country's earliest recording artists. New York City record label Okeh Records began issuing hillbilly music records by Fiddlin' John Carson as early as 1923, followed by Columbia Records in 1924, RCA Victor Records in 1927 with the first famous pioneers of the genre Jimmie Rodgers and the first family of country music The Carter Family.
Many "hillbilly" musicians, such as Cliff Carlisle, recorded blues songs throughout the 1920s. During the second generation, radio became a popular source of entertainment, "barn dance" shows featuring country music were started all over the South, as far north as Chicago, as far west as California; the most important was the Grand Ole Opry, aired starting in 1925 by WSM in Nashville and continuing to the present day. During the 1930s and 1940s, cowboy songs, or Western music, recorded since the 1920s, were popularized by films made in Hollywood. Bob Wills was another country musician from the Lower Great Plains who had become popular as the leader of a "hot string band," and who appeared in Hollywood westerns, his mix of country and jazz, which started out as dance hall music, would become known as Western swing. Wills was one of the first country musicians known to have added an electric guitar to his band, in 1938. Country musicians began recording boogie in 1939, shortly after it had been played at Carnegie Hall, when Johnny Barfield recorded "Boogie Woogie".
The third generation started at the end of World War II with "mountaineer" string band music known as bluegrass, which emerged when Bill Monroe, along with Lester Flatt and Earl Scruggs were introduced by Roy Acuff at the Grand Ole Opry. Gospel music remained a popular component of country music. Another type of stripped-down and raw music with a variety of moods and a basic ensemble of guitar, dobro or steel guitar became popular among poor whites in Texas and Oklahoma, it became known as honky tonk, had its roots in Western swing and the ranchera music of Mexico and the border states. By the early 1950s a blend of Western swing, country boogie, honky tonk was played by most country bands. Rockabilly was most popular with country fans in the 1950s, 1956 could be called the year of rockabilly in country music, with Johnny Cash emerging as one of the most popular and enduring representatives of the rockabilly genre. Beginning in the mid-1950s, reaching its peak during the early 1960s, the Nashville sound turned country music into a multimillion-dollar industry centered in Nashville, Tennessee.
The late 1960s in American music produced a unique blend as a result of traditionalist backlash within separate genres. In the aftermath of the British Invasion, many desired a return to the "old values" of rock n' roll. At the same time there was a lack of enthusiasm in the country sector for Nashville-produced music. What resulted was a crossbred genre known as country rock. Fourth generation music included outlaw country with roots in the Bakersfield sound, country pop with roots in the countrypolitan, folk music and soft rock. Between 1972 and 1975 singer/guitarist John Denver released a se
KDDG is a commercial radio station in St. Cloud, airing a classic country music format; the station is owned by Starcom, LLC, along with sister station KASM. On March 2006, KDDG changed from oldies as "Fun Lovin 105.5" to a country format, simulcasting KLCI 106.1 "Bob 106", in Elk River, MN. The station aired a satellite-fed Alternative Rock format as "105.5 The Edge." The KDDG call sign was used for KRBI in Mankato, Minnesota. Query the FCC's FM station database for KDDG Radio-Locator information on KDDG Query Nielsen Audio's FM station database for KDDG
FM broadcasting is a method of radio broadcasting using frequency modulation technology. Invented in 1933 by American engineer Edwin Armstrong, wide-band FM is used worldwide to provide high-fidelity sound over broadcast radio. FM broadcasting is capable of better sound quality than AM broadcasting, the chief competing radio broadcasting technology, so it is used for most music broadcasts. Theoretically wideband AM can offer good sound quality, provided the reception conditions are ideal. FM radio stations use the VHF frequencies; the term "FM band" describes the frequency band in a given country, dedicated to FM broadcasting. Throughout the world, the FM broadcast band falls within the VHF part of the radio spectrum. 87.5 to 108.0 MHz is used, or some portion thereof, with few exceptions: In the former Soviet republics, some former Eastern Bloc countries, the older 65.8–74 MHz band is used. Assigned frequencies are at intervals of 30 kHz; this band, sometimes referred to as the OIRT band, is being phased out in many countries.
In those countries the 87.5–108.0 MHz band is referred to as the CCIR band. In Japan, the band 76–95 MHz is used; the frequency of an FM broadcast station is an exact multiple of 100 kHz. In most of South Korea, the Americas, the Philippines and the Caribbean, only odd multiples are used. In some parts of Europe and Africa, only multiples are used. In the UK odd or are used. In Italy, multiples of 50 kHz are used. In most countries the maximum permitted frequency error is specified, the unmodulated carrier should be within 2000 Hz of the assigned frequency. There are other unusual and obsolete FM broadcasting standards in some countries, including 1, 10, 30, 74, 500, 300 kHz. However, to minimise inter-channel interference, stations operating from the same or geographically close transmitter sites tend to keep to at least a 500 kHz frequency separation when closer frequency spacing is technically permitted, with closer tunings reserved for more distantly spaced transmitters, as interfering signals are more attenuated and so have less effect on neighboring frequencies.
Frequency modulation or FM is a form of modulation which conveys information by varying the frequency of a carrier wave. With FM, frequency deviation from the assigned carrier frequency at any instant is directly proportional to the amplitude of the input signal, determining the instantaneous frequency of the transmitted signal; because transmitted FM signals use more bandwidth than AM signals, this form of modulation is used with the higher frequencies used by TV, the FM broadcast band, land mobile radio systems. The maximum frequency deviation of the carrier is specified and regulated by the licensing authorities in each country. For a stereo broadcast, the maximum permitted carrier deviation is invariably ±75 kHz, although a little higher is permitted in the United States when SCA systems are used. For a monophonic broadcast, again the most common permitted. However, some countries specify a lower value for monophonic broadcasts, such as ±50 kHz. Random noise has a triangular spectral distribution in an FM system, with the effect that noise occurs predominantly at the highest audio frequencies within the baseband.
This can be offset, to a limited extent, by boosting the high frequencies before transmission and reducing them by a corresponding amount in the receiver. Reducing the high audio frequencies in the receiver reduces the high-frequency noise; these processes of boosting and reducing certain frequencies are known as pre-emphasis and de-emphasis, respectively. The amount of pre-emphasis and de-emphasis used is defined by the time constant of a simple RC filter circuit. In most of the world a 50 µs time constant is used. In the Americas and South Korea, 75 µs is used; this applies to both stereo transmissions. For stereo, pre-emphasis is applied to the left and right channels before multiplexing; the use of pre-emphasis becomes a problem because of the fact that many forms of contemporary music contain more high-frequency energy than the musical styles which prevailed at the birth of FM broadcasting. Pre-emphasizing these high frequency sounds would cause excessive deviation of the FM carrier. Modulation control devices are used to prevent this.
Systems more modern than FM broadcasting tend to use either programme-dependent variable pre-emphasis. Long before FM stereo transmission was considered, FM multiplexing of other types of audio level information was experimented with. Edwin Armstrong who invented FM was the first to experiment with multiplexing, at his experimental 41 MHz station W2XDG located on the 85th floor of the Empire State Building in New York City; these FM multiplex transmissions started in November 1934 and consisted of the main channel audio program and three subcarriers: a fax program, a synchronizing signal for the fax program and a telegraph “order” channel. These original FM multiplex subcarriers were amplitude modulated. Two musical programs, consisting of both the Red and Blue Network program feeds of the NBC Radio Network, were transmitted using the same system of subcarrier modulation as part of a studio-to-transmitter link system. In April 1935, the AM subcarriers were replaced with much improved results.
The first FM subcarrier transmissions emanating from Major Armstrong's experimental station KE2XCC at Alpine, New Jersey occurred in 1948. These transmissions consisted of two-cha
KQQL is a classic hits music formatted radio station serving the Twin Cities region of Minnesota, licensed to the suburb of Anoka. The station is owned by iHeartMedia, Inc. and plays rock and pop music from the 1980s and 1990s. Its studios are in St. Louis Park, its transmitter is in Oak Grove, they are known as "The Twin Cities' Christmas Superstation" and play Christmas music from the Friday of the week before Thanksgiving at 5 PM through midnight on Christmas Day, competing with 102.9 Lite FM until WLTE switched formats to country in December 2011 and ended its Christmas music tradition. In 2008, KQQL started the Christmas music earlier than on the weekend of November 15; this is suspected of being a response to Lite FM switching earlier in the week. KQQL airs classic American Top 40 from the 1970s and 1980s hosted by Casey Kasem, it is one of a handful of stations in the state to broadcast digital radio using iBiquity's HD Radio format. In the 1970s, the station was known as KTWN-FM, it cycled through several formats, including beautiful music, a short stint with classical music beginning September 1, 1974 a full-service MOR format, focusing on the northern suburbs of the Twin Cities.
From 1978 to 1983, they carried a jazz format. At the time, the station was operated by Jack Moore, who had run WAYL, the market's leading beautiful music station; the station was sold and the new owners switched to a lite AC/oldies hybrid on September 24, 1983 as KGBB. The station became "Magic 108" with the call letters KMGW; the station's signal limitations were a hindrance as they faced competition from the larger WLTE and KS95. The station was reborn as KQQL in September 1988, became the first true FM oldies station in the Twin Cities area; this followed several days of playing various versions of "Louie, Louie" nonstop. The oldies format spanned the era of the late 1950s through the 1960s. By 2000, they had gravitated toward hits of the 1970s. For a brief time, they were the FM flagship for Minnesota Vikings football; the format was tweaked again in 2006, to an oldies/classic hits hybrid, positioning themselves as "Super Hits of the 60s & 70s", though they include some 1980s hits also. Kool 108 began airing classic American Top 40 from the 1970s hosted by Casey Kasem.
The station started playing less 1980s music starting in September 2007 in response to creation of Love 105. For a short time, Kool 108 aired classic 1980s American Top 40 shows, but the station dropped the AT40'80s broadcasts after they cut back on playing'80s music. On April 28, 2009, KQQL released all of their on-air personalities, including morning host Lois Mae and radio icon Dan Donovan. Disk jockeys on KQQL were voicetracked from other Clear Channel stations, with news coming from KOA In Denver, CO. However, in mid-2010, KQQL hired new on-air personalities including radio veteran and KARE 11 reporter Lee Valsvik. On December 27, 2009, the station tweaked to a classic hits format and dropped most 1960s titles, added some 1990s titles, while emphasizing on 1970s and 1980s music. Direct competition with Cumulus Media's WGVX ended when it switched formats to lite rock in early 2012. At this time AT40: The 80s returned, Dick Bartley's Classic Countdown was added onto the lineup, where it remains to this day.
In January of 2019, KQQL tweaked it's format and dropped all music from the 1960's, some music from the 1970's, while focusing on music from the 1980's, 1990's, early-2000's. KQQL broadcasts a classic hits format known as "Kool 108." KQQL plays 1980's and 1990's music. KQQL uses the slogan "Minnesota's Best Variety of the 80s and 90s." KQQL is owned by iHeartMedia, In the Minneapolis-St. Paul Market iHeartMedia owns KTCZ, KFXN-FM, KDWB-FM, KEEY-FM and KTLK. KQQL plays a Christmas music format during November–December using the slogan "Minnesota's Greatest Christmas." On Saturday Nights from 7pm to 12am, KQQL plays all 1980's hits under the "Kool 1-0-80s Saturday Night Dance Party" branding. On April 25, 2006, Clear Channel announced that KQQL's HD2 subchannel will carry a format focusing on hit music from the 1980s; the HD2 station, called Kool 1-0-80s, showcased every song to hit the Top 40 in the 80s. During summer 2011, the HD2 subchannel changed programming to a simulcast of AM radio station KFXN.
On September 8, 2011, the "Score" sports format began airing on KQQL-HD2 as their former signal was flipped to Asian programming. In August 2012, the HD2 subchannel was changed back to Kool 1-0-80s, now iHeartRadio's "My 80s", with the same 1980s hits format it had before. On May 23, 2014, KQQL-HD2 changed their format to urban adult contemporary and began simulcasting on FM translator W227BF/93.3, licensed to Shoreview. Soon after, it started changing every few days. On June 13, 2014, KQQL-HD2 changed their format to modern rock, branded as "ALT 93.3". As of October 2, 2014, KQQL's Kool 1-0-80s format is being broadcast on KQQL's HD3 channel and on translator W244CS/96.7 in the Southeast metro. On June 12, 2015, KQQL-HD3 and W244CS changed their format to dance, branded as "96.7 Pride Radio". On August 27, 2018, KQQL-HD3 and K244FE dropped the "Pride Radio" format and flipped to sports as "KFAN Plus". Kool 108 website Query the FCC's FM station database for KQQL Radio-Locator information on KQQL Query Nielsen Audio's FM station database for KQQL Query the FCC's FM station database for W227BF Radio-Locator information on W227BF KTWN Online Radiotapes.com Featuring historic airchecks of KTWN-FM, B108 and KQQL-FM along with other Twin Cities rad
Townsquare Media, Inc. is an American radio network and media company based in Greenwich, Connecticut. The company started in radio and expanded into digital media toward the end of the 2000s, starting with the acquisition of the MOG Music Network; as of 2018, Townsquare was the third-largest AM–FM operator in the country, owning over 320 radio stations in 66 markets. Townsquare Media was established as Regent Communications by Terry Jacobs in 1994. Jacobs was the CEO of Jacor Communications, a radio broadcasting company which he created in 1979. Bill Stakelin shared chief status in the company with Jacobs, the two established JS Communications selling Regent to Jacor in 1997. Stakelin and Jacobs resurrected the Regent name to replace JS, with approval by Jacor. Jacobs left the company in 2005. On October 27, 2008, Regent Broadcasting joined Radiolicious and began streaming on the iPhone and iPod Touch. Regent is the first major radio group to contract for all of its streaming stations to be available through the Radiolicious application.
Regent filed for Chapter 11 bankruptcy protection on March 1, 2010, with $211.3 million in debt, $166.5 million in assets, a pre-arranged plan for exiting bankruptcy, with the United States Bankruptcy Court for the District of Delaware. The filing plan made Oaktree Capital Management the majority owner of Regent after the bankruptcy and gave the old shareholders 12.8 cents per share. After the privatization, the company was renamed Townsquare Media. Gap Broadcasting Group, another radio group owned by Oaktree, was merged into Townsquare, giving it ownership of 171 radio stations in 36 markets. In December 2010, the company began to expand its digital media operations, overhauling its stations' websites and launching a new country music news website known as Taste of Country. Townsquare acquired a number of stations from Double O Radio in August 2011. On April 30, 2012, Townsquare Media announced a deal to acquire 55 stations in 11 markets from Cumulus Media, in exchange for Townsquare's stations in the markets of Bloomington and Peoria, IL and $126 million.
On August 24, 2012, Townsquare reached a deal to acquire the MOG Music Network, an advertising network for music blogs. The network was part of MOG, a streaming music service that had reached a deal to be acquired by Beats Electronics. In June 2013, Townsquare announced it would acquire a number of music-related blogs from AOL, including The Boombox, The Boot, Noisecreep, along with ComicsAlliance; the deal came following the abrupt shutdown of AOL's Music division in April 2013. On August 29, 2013, it was announced that Cumulus would purchase Dial Global, after the programming syndication service was showing signs of financial distress in late 2012. Cumulus paid $260 million for this service, a portion of, used to pay off Dial's debt before it was folded into Cumulus. To make the sale work, Cumulus once again made a pair of station deals with Townsquare Media; the second sent 15 more stations in Dubuque, IA and Poughkeepsie, NY, in exchange for Peak Broadcasting's Fresno cluster. Peak, which like Dial Global and Townsquare has a large investment held by Oaktree had its Boise cluster folded into Townsquare.
Due to market overlaps, three of Townsquare's newly acquired stations were placed in a divestiture trust. The acquisition of the Cumulus stations closed on November 14, 2013. On June 24, 2014, Townsquare Media filed for an IPO on the New York Stock Exchange, valued at $143.8 million. On July 24, 2014, Townsquare Media became a public company with an initial offering price of $11 a share. In September 2014, Townsquare Media acquired XXL, Antenna from Harris Publications. Townsquare ceased print publication of XXL. In August 2015, Townsquare Media acquired North American Midway Entertainment of Farmland, Indiana, an amusement park company with operations in the United States and Canada. On August 17, 2016, The Madison Square Garden Company acquired a 12% stake in Townsquare Media. On October 16, 2017, Townsquare Media announced the transition of Steven Price, Townsquare’s founder and Chief Executive Officer, to the new role of Executive Chairman of the Board, he was replaced by Bill Dhruv Prasad, who are serving as Co-Chief Executive Officers.
In addition, Erik Hellum was announced as Local Media. On February 15, 2018, Townsquare Media acquired classic rock station WOUR-FM 96.9 from Galaxy Communications. On January 2, 2019, Townsquare Media announced the departure of Co-Chief Executive Officer Dhruv Prasad and the transition of Bill Wilson from Co-Chief Executive Officer to sole Chief Executive Officer of the company. Official website
Minnesota is a state in the Upper Midwest and northern regions of the United States. Minnesota was admitted as the 32nd U. S. state on May 11, 1858, created from the eastern half of the Minnesota Territory. The state has a large number of lakes, is known by the slogan the "Land of 10,000 Lakes", its official motto is L'Étoile du Nord. Minnesota is the 12th largest in area and the 22nd most populous of the U. S. states. This area is the center of transportation, industry and government, while being home to an internationally known arts community; the remainder of the state consists of western prairies now given over to intensive agriculture. Minnesota was inhabited by various indigenous peoples for thousands of years prior to the arrival of Europeans. French explorers and fur traders began exploring the region in the 17th century, encountering the Dakota and Ojibwe/Anishinaabe tribes. Much of what is today Minnesota was part of the vast French holding of Louisiana, purchased by the United States in 1803.
Following several territorial reorganizations, Minnesota in its current form was admitted as the country's 32nd state on May 11, 1858. Like many Midwestern states, it remained centered on lumber and agriculture. During the 19th and early 20th centuries, a large number of European immigrants from Scandinavia and Germany, began to settle the state, which remains a center of Scandinavian American and German American culture. In recent decades, immigration from Asia, the Horn of Africa, the Middle East, Latin America has broadened its demographic and cultural composition; the state's economy has diversified, shifting from traditional activities such as agriculture and resource extraction to services and finance. Minnesota's standard of living index is among the highest in the United States, the state is among the best-educated and wealthiest in the nation; the word Minnesota comes from the Dakota name for the Minnesota River: The river got its name from one of two words in the Dakota language,'Mní sóta' which means "clear blue water", or'Mnißota', which means cloudy water.
Native Americans demonstrated the name to early settlers by dropping milk into water and calling it mnisota. Many places in the state have similar names, such as Minnehaha Falls, Minneota, Minnetonka and Minneapolis, a combination of mni and polis, the Greek word for "city". Minnesota is the second northernmost U. S. state and northernmost contiguous state. Its isolated Northwest Angle in Lake of the Woods county is the only part of the 48 contiguous states lying north of the 49th parallel; the state is part of the U. S. region known as part of North America's Great Lakes Region. It shares a Lake Superior water border with Michigan and a land and water border with Wisconsin to the east. Iowa is to the south, North Dakota and South Dakota are to the west, the Canadian provinces of Ontario and Manitoba are to the north. With 86,943 square miles, or 2.25% of the United States, Minnesota is the 12th-largest state. Minnesota has gneisses that are about 3.6 billion years old. About 2.7 billion years ago, basaltic lava poured out of cracks in the floor of the primordial ocean.
The roots of these volcanic mountains and the action of Precambrian seas formed the Iron Range of northern Minnesota. Following a period of volcanism 1.1 billion years ago, Minnesota's geological activity has been more subdued, with no volcanism or mountain formation, but with repeated incursions of the sea, which left behind multiple strata of sedimentary rock. In more recent times, massive ice sheets at least one kilometer thick ravaged the state's landscape and sculpted its terrain; the Wisconsin glaciation left 12,000 years ago. These glaciers covered all of Minnesota except the far southeast, an area characterized by steep hills and streams that cut into the bedrock; this area is known as the Driftless Zone for its absence of glacial drift. Much of the remainder of the state outside the northeast has 50 feet or more of glacial till left behind as the last glaciers retreated. Gigantic Lake Agassiz formed in the northwest 13,000 years ago, its bed created the fertile Red River valley, its outflow, glacial River Warren, carved the valley of the Minnesota River and the Upper Mississippi downstream from Fort Snelling.
Minnesota is geologically quiet today. The state's high point is Eagle Mountain at 2,301 feet, only 13 miles away from the low of 601 feet at the shore of Lake Superior. Notwithstanding dramatic local differences in elevation, much of the state is a rolling peneplain. Two major drainage divides meet in Minnesota's northeast in rural Hibbing, forming a triple watershed. Precipitation can follow the Mississippi River south to the Gulf of Mexico, the Saint Lawrence Seaway east to the Atlantic Ocean, or the Hudson Bay watershed to the Arctic Ocean; the state's nickname, "Land of 10,000 Lakes", is apt, as there are 11,842 Minnesota lakes over 10 acres in size. Minnesota's portion of Lake Superior is the largest at 962,700 acres and deepest body of wate
A slogan is a memorable motto or phrase used in a clan, commercial and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. The Oxford Dictionary of English defines a slogan as "a short and striking or memorable phrase used in advertising." A slogan has the attributes of being memorable concise and appealing to the audience. The word slogan is derived from slogorn, an Anglicisation of the Scottish Gaelic and Irish sluagh-ghairm. Slogans vary from the visual to the chanted and the vulgar, their simple rhetorical nature leaves little room for detail and a chanted slogan may serve more as social expression of unified purpose than as communication to an intended audience. George E. Shankel's research states that, "English-speaking people began using the term by 1704." The term at that time meant "the distinctive note, phrase or cry of any person or body of persons." Slogans were common throughout the European continent during the Middle Ages.
Crimmins' research suggests that brands are an valuable corporate asset, can make up a lot of a business's total value. With this in mind, if we take into consideration Keller's research, which suggests that a brand is made up of three different components; these include, name and slogan. Brands names and logos both can be changed by the way. Therefore, the slogan has a large job in portraying the brand. Therefore, the slogan should create a sense of likability in order for the brand name to be likable and the slogan message clear and concise. Dass, Kohli, & Thomas' research suggests that there are certain factors that make up the likability of a slogan; the clarity of the message the brand is trying to encode within the slogan. The slogan emphasizes the benefit of the service it is portraying; the creativity of a slogan is another factor that had a positive effect on the likability of a slogan. Lastly, leaving the brand name out of the slogan will have a positive effect on the likability of the brand itself.
Advertisers must keep into consideration these factors when creating a slogan for a brand, as it shows a brand is a valuable asset to a company, with the slogan being one of the three main components to a brands' image. The original usage refers to the usage as a clan motto among Highland clans. Marketing slogans are called taglines in the United States or straplines in the United Kingdom. Europeans use the terms baselines, claims or pay-offs. "Sloganeering" is a derogatory term for activity which degrades discourse to the level of slogans. Slogans are used to convey a message about the service or cause that it is representing, it written as a song. Slogans are used to capture the attention of the audience it is trying to reach. If the slogan is used for commercial purposes it is written to be memorable/catchy in order for a consumer to associate the slogan with the product it is representing. A slogan is part of the production aspect that helps create an image for the product, service or cause it's representing.
A slogan can be a few simple words used to form a phrase. In commercial advertising, corporations will use a slogan as part of promotional activity. Slogans can become a global way of identifying good or service, for example Nike's slogan'Just Do It' helped establish Nike as an identifiable brand worldwide. Slogans should catch the audience's attention and influence the consumer's thoughts on what to purchase; the slogan is used by companies to affect the way consumers view their product compared to others. Slogans can provide information about the product, service or cause its advertising; the language used in the slogans is essential to the message. Current words used can trigger different emotions; the use of good adjectives makes for an effective slogan. When a slogan is used for advertising purposes its goal is to sell the product or service to as many consumers through the message and information a slogan provides. A slogan's message can include information about the quality of the product.
Examples of words that can be used to direct the consumer preference towards a current product and its qualities are: good, real, great, perfect and pure. Slogans can influence. Slogans offer information to consumers in an creative way. A slogan can be used for a powerful cause; the slogan can be used to raise awareness about a current cause. A slogan should be clear with a supporting message. Slogans, when combined with action, can provide an influential foundation for a cause to be seen by its intended audience. Slogans, whether used for advertising purpose or social causes, deliver a message to the public that shapes the audiences' opinion towards the subject of the slogan. "It is well known that the text a human hears or reads constitutes 7% of the received information. As a result, any slogan possesses a support