A slogan is a memorable motto or phrase used in a clan, commercial and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. The Oxford Dictionary of English defines a slogan as "a short and striking or memorable phrase used in advertising." A slogan has the attributes of being memorable concise and appealing to the audience. The word slogan is derived from slogorn, an Anglicisation of the Scottish Gaelic and Irish sluagh-ghairm. Slogans vary from the visual to the chanted and the vulgar, their simple rhetorical nature leaves little room for detail and a chanted slogan may serve more as social expression of unified purpose than as communication to an intended audience. George E. Shankel's research states that, "English-speaking people began using the term by 1704." The term at that time meant "the distinctive note, phrase or cry of any person or body of persons." Slogans were common throughout the European continent during the Middle Ages.
Crimmins' research suggests that brands are an valuable corporate asset, can make up a lot of a business's total value. With this in mind, if we take into consideration Keller's research, which suggests that a brand is made up of three different components; these include, name and slogan. Brands names and logos both can be changed by the way. Therefore, the slogan has a large job in portraying the brand. Therefore, the slogan should create a sense of likability in order for the brand name to be likable and the slogan message clear and concise. Dass, Kohli, & Thomas' research suggests that there are certain factors that make up the likability of a slogan; the clarity of the message the brand is trying to encode within the slogan. The slogan emphasizes the benefit of the service it is portraying; the creativity of a slogan is another factor that had a positive effect on the likability of a slogan. Lastly, leaving the brand name out of the slogan will have a positive effect on the likability of the brand itself.
Advertisers must keep into consideration these factors when creating a slogan for a brand, as it shows a brand is a valuable asset to a company, with the slogan being one of the three main components to a brands' image. The original usage refers to the usage as a clan motto among Highland clans. Marketing slogans are called taglines in the United States or straplines in the United Kingdom. Europeans use the terms baselines, claims or pay-offs. "Sloganeering" is a derogatory term for activity which degrades discourse to the level of slogans. Slogans are used to convey a message about the service or cause that it is representing, it written as a song. Slogans are used to capture the attention of the audience it is trying to reach. If the slogan is used for commercial purposes it is written to be memorable/catchy in order for a consumer to associate the slogan with the product it is representing. A slogan is part of the production aspect that helps create an image for the product, service or cause it's representing.
A slogan can be a few simple words used to form a phrase. In commercial advertising, corporations will use a slogan as part of promotional activity. Slogans can become a global way of identifying good or service, for example Nike's slogan'Just Do It' helped establish Nike as an identifiable brand worldwide. Slogans should catch the audience's attention and influence the consumer's thoughts on what to purchase; the slogan is used by companies to affect the way consumers view their product compared to others. Slogans can provide information about the product, service or cause its advertising; the language used in the slogans is essential to the message. Current words used can trigger different emotions; the use of good adjectives makes for an effective slogan. When a slogan is used for advertising purposes its goal is to sell the product or service to as many consumers through the message and information a slogan provides. A slogan's message can include information about the quality of the product.
Examples of words that can be used to direct the consumer preference towards a current product and its qualities are: good, real, great, perfect and pure. Slogans can influence. Slogans offer information to consumers in an creative way. A slogan can be used for a powerful cause; the slogan can be used to raise awareness about a current cause. A slogan should be clear with a supporting message. Slogans, when combined with action, can provide an influential foundation for a cause to be seen by its intended audience. Slogans, whether used for advertising purpose or social causes, deliver a message to the public that shapes the audiences' opinion towards the subject of the slogan. "It is well known that the text a human hears or reads constitutes 7% of the received information. As a result, any slogan possesses a support
Frequency is the number of occurrences of a repeating event per unit of time. It is referred to as temporal frequency, which emphasizes the contrast to spatial frequency and angular frequency; the period is the duration of time of one cycle in a repeating event, so the period is the reciprocal of the frequency. For example: if a newborn baby's heart beats at a frequency of 120 times a minute, its period—the time interval between beats—is half a second. Frequency is an important parameter used in science and engineering to specify the rate of oscillatory and vibratory phenomena, such as mechanical vibrations, audio signals, radio waves, light. For cyclical processes, such as rotation, oscillations, or waves, frequency is defined as a number of cycles per unit time. In physics and engineering disciplines, such as optics and radio, frequency is denoted by a Latin letter f or by the Greek letter ν or ν; the relation between the frequency and the period T of a repeating event or oscillation is given by f = 1 T.
The SI derived unit of frequency is the hertz, named after the German physicist Heinrich Hertz. One hertz means. If a TV has a refresh rate of 1 hertz the TV's screen will change its picture once a second. A previous name for this unit was cycles per second; the SI unit for period is the second. A traditional unit of measure used with rotating mechanical devices is revolutions per minute, abbreviated r/min or rpm. 60 rpm equals one hertz. As a matter of convenience and slower waves, such as ocean surface waves, tend to be described by wave period rather than frequency. Short and fast waves, like audio and radio, are described by their frequency instead of period; these used conversions are listed below: Angular frequency denoted by the Greek letter ω, is defined as the rate of change of angular displacement, θ, or the rate of change of the phase of a sinusoidal waveform, or as the rate of change of the argument to the sine function: y = sin = sin = sin d θ d t = ω = 2 π f Angular frequency is measured in radians per second but, for discrete-time signals, can be expressed as radians per sampling interval, a dimensionless quantity.
Angular frequency is larger than regular frequency by a factor of 2π. Spatial frequency is analogous to temporal frequency, but the time axis is replaced by one or more spatial displacement axes. E.g.: y = sin = sin d θ d x = k Wavenumber, k, is the spatial frequency analogue of angular temporal frequency and is measured in radians per meter. In the case of more than one spatial dimension, wavenumber is a vector quantity. For periodic waves in nondispersive media, frequency has an inverse relationship to the wavelength, λ. In dispersive media, the frequency f of a sinusoidal wave is equal to the phase velocity v of the wave divided by the wavelength λ of the wave: f = v λ. In the special case of electromagnetic waves moving through a vacuum v = c, where c is the speed of light in a vacuum, this expression becomes: f = c λ; when waves from a monochrome source travel from one medium to another, their frequency remains the same—only their wavelength and speed change. Measurement of frequency can done in the following ways, Calculating the frequency of a repeating event is accomplished by counting the number of times that event occurs within a specific time period dividing the count by the length of the time period.
For example, if 71 events occur within 15 seconds the frequency is: f = 71 15 s ≈ 4.73 Hz If the number of counts is not large, it is more accurate to measure the time interval for a predetermined number of occurrences, rather than the number of occurrences within a specified time. The latter method introduces a random error into the count of between zero and one count, so on average half a count; this is called gating error and causes an average error in the calculated frequency of Δ f = 1 2 T
K-Love is a contemporary Christian music radio programming service in the United States operated by the Educational Media Foundation. The network is one of three formats produced by the Educational Media Foundation, the other two being K-Love Classics and Air1; as of March 2013, the network's programming is simulcast on over 440 FM stations and translators in 47 U. S. states and 1 U. S. Territory. K-Love has over 12 million listeners weekly online and in cities across the United States on FM radio including Anchorage, Denver, Los Angeles and New York City, it is the sixth-most online-streamed station in the world. K-Love began in 1980 as a single radio station with the call sign KCLB, it was a full-time contemporary Christian music radio station, launched by radio personality Bob Anthony, in Middletown, California. After several tries at purchasing a station in San Francisco, a small, non-commercial radio station was acquired just north of San Francisco for $67,000. On October 15, 1982, 91.9 KCLB came on the air for the first time with Bob Anthony as announcer.
The first song played on KCLB was "Praise The Lord" by The Imperials, a hit on the Christian Music charts in 1979. With the slogan "The Positive Alternative, Christian Music Radio KCLB 92FM", the station continued to grow in listeners. In 1986, Dick Jenkins was hired as General Manager; that same year, Bob Anthony moved to Oregon, to start a new radio ministry. On September 12, 1988, a 9,000-acre brush fire destroyed KCLB's main transmitter building on Geyser Peak; the radio station transmitter was relocated to 4,000-foot Mount Saint Helena. The new location improved signal strength, listeners reported they could now hear the station as far as 125 miles away; as KCLB continued to expand its signal reach, in 1987 the signal could be heard on transmitters in San Rafael and Monterey, California that rebroadcast KCLB's signal. In 1988, KCLB changed its call letters to KLVR, adopted its on-air brand name K-Love and the slogan "Encouraging Words, Positive Music, K-Love Radio". By 1989, the signal could be heard in Santa Cruz, San Jose, Los Gatos, California via microwave transmission and television subcarriers.
K-Love expanded its reach during the 1990s by purchasing small stations and translators, repeating its signal. In 1992, K-Love began using satellite technology to expand to locations further away than just northern California; the Educational Media Foundation continued to purchase small translators in California but bought stations in Portland, Phoenix, Oklahoma City and San Antonio. During the 1990s, K-Love began to expand its on-air personalities. David Pierce joined in 1991. Mike Novak, JD Chandler and Larry Wayne started working air shifts in the late 1990s. In addition to expanding the on-air talent, K-Love expanded its facilities and moved its headquarters from Santa Rosa to Sacramento in 1993. In 1998 K-Love increased its reach online by streaming live on klove.com. During the decade of the 2000s, K-Love went through a period of expansion through the purchase of stations and translators across the United States. On October 5, 2000, Colorado Christian University sold KWBI Morrison / Denver, KJOL Grand Junction and KDRH Glenwood Springs, Colorado as well as 18 translators to K-Love.
The Colorado radio network was sold for a reported $16.6 million. A Colorado Christian University release said the board considered "many offers from Christian, as well as other suitors," but the priority was finding a buyer committed to "top-quality Christian programming." KWBI is now KLDV, is one of K-Love's most listened to signals. K-Love picked up the KWBI calls for their radio station in Kansas. In 2003, the EMF took advantage of a window of time where the Federal Communications Commission allowed for the filing of new applications for FM translators known as the "2003 Auction 83 filing window" and labelled as the "Great Translator Invasion of 2003." During that time, the FCC received over 13,000 applications for original construction permits on translators. EMF filled over 800 applications, of which over 250 have been approved, most of those now carry the K-Love network. In January 2007, the EMF purchased 94.3 WJKL Elgin, which broadcasts to the Chicago area, for $17 million. Shortly after the purchase, a flood hit the WJKL transmitter site that knocked the station off the air for more than a week.
WJKL now broadcasts from Oakbrook Terrace, Illinois to the Chicago market. On November 30, 2007, K-Love purchased 97.3 KCXM, an ESPN radio affiliate for Kansas City, for $16 million. The call letters were changed to KLRX shortly after and now broadcasts from Lee's Summit to the Kansas City area; as a result and other station purchases, plus the new translators approved during the 2003 filing window, the K-Love radio network grew to be the largest broadcaster of contemporary Christian music in the world. By 2010, K-Love had an estimated listenership of 6 million people, from both terrestrial stations and on-line streams. In 2002, the EMF moved its headquarters from California, to Rocklin; the new headquarters now housed K-Love, Air1 and Christian Music Planet magazine. On July 15, 2009, K-Love bought 101.9 WKLU, which broadcasts to Indianapolis, for $4.75 million, plus $1.55 million for the studio. The studio became the broadcast location for the K-Love Morning Show. In January 2004, K-Love partnered with Premier Christian Cruises and had its first annual "K-LOVE Friends & Family Music Cruise".
Passage on the cruise sold out 13 weeks after sales began in April 2003. In 2001, Christian radio personality Jon Rivers, along with his wife Sherry, became the K-Love Morning Show hosts, bro
Rebel Yell (song)
"Rebel Yell" is a song by English rock musician Billy Idol. The title track of his 1983 album of the same name, it was first released as the album's lead single on 24 October 1983, it charted outside the UK Top 40, but a re-issue of the single in 1985 reached No. 6. In the US, it peaked at No. 46. The song was named the 79th best hard rock song of all time by VH1 based on a public voting in 2009, although the song did not show up in a revised list from 2013. At a televised performance of VH1 Storytellers, Idol said that he had attended an event where Mick Jagger, Keith Richards, Ronnie Wood of The Rolling Stones were taking swigs from a bottle of "Rebel Yell" bourbon whiskey, he was not familiar with the brand. The song was co-written by guitarist Steve Stevens; the instrumental introduction, which sounds like a combination of electric guitar and electronic keyboard, is performed by Stevens on guitar alone, who intended it to sound this way. Stevens states. UK 7" vinyl single"Rebel Yell" "Crank Call"UK 12" vinyl single"Rebel Yell" "Crank Call" "White Wedding" UK 7" vinyl single"Rebel Yell" " Stand in the Shadows♱"♱Recorded live at Hollywood Palladium Los Angeles, March 1984.
UK 12" vinyl single"Rebel Yell" " Stand in the Shadows♱" "Blue Highway♱"♱Recorded live at Hollywood Palladium Los Angeles, March 1984. Notes: 1 – Original release in 1984 2 – Re-release in 1985 In 1994 Idol released the single "Speed", a song from the box office hit movie of the same name, with a live acoustic version of "Rebel Yell" accompanying the lead song on the UK CD single release; this version not only showcases Idol's strong live voice, but Stevens frenetic and intricate guitar playing, thus demonstrating his inspiration and admiration of the aforementioned guitarist Leo Kottke. On the children's show Sesame Street in 1984, the song was spoofed as "Rebel L", sung by Billy Idle, a parody Muppet of Billy Idol, performed by Kevin Clash; the rebellious letter L, voiced by Christopher Cerf, makes a loud "luh-luh-luh" and protests outside of Billy Idle's house at night, until he is arrested by a policewoman, voiced by Ivy Austin. The song appears in the 1985 movie The Legend of Billie Jean.
The song was included in the video games Guitar Hero World Tour, WWE 2K16 and as a downloadable track for the Rock Band series. The song appears in the documentary Warren Miller's Impact; the song appears in Metal Gear Solid V: The Phantom Pain as an in-game cassette tape. Part of the song was used in a mid-2000s Blockbuster Video Australian radio commercial; the line "more, more" appeared in the ad, with the voiceover boasting about Blockbuster having more copies of new release movies than the competition. Rock band Black Veil Brides covered the song as part of their Rebels EP. Billy performed the track with Miley Cyrus at the 2016 iHeart Festival. In 1996, the song was covered by German dance band Scooter, it was released in May 1996 as the third single of Our Happy Hardcore. CD-maxi – Germany"Rebel Yell" "Rebel Yell" "Euphoria" 12"-maxi – Germany"Rebel Yell" "Stuttgart "Euphoria" CD-single – France"Rebel Yell" "Euphoria" 12-maxi – France"Rebel Yell" "Rebel Yell" "Euphoria" CD-maxi – Australia"Rebel Yell" "Let Me Be Your Valentine" "Rebel Yell" "Euphoria" "Let Me Be Your Valentine" "Eternity" "Silence of T.1210 MKII" Rebel yell Lyrics of this song at MetroLyrics
Air1 is an American Christian radio network. Owned by the Educational Media Foundation, it broadcasts contemporary worship music, is a sister to the EMF's K-Love network. In 1986, KLRD began broadcasting Christian Hit/Rock music from Yucaipa and went by the on-air moniker K-LORD. In 1994, KXRD was started as a sister station to KLRD. In 1995, K-LORD changed its name to "Air1" and began broadcasting via satellite from St. Helens, Oregon. In 1999, Air1 joined with EMF Broadcasting, in 2002, it moved its headquarters to Rocklin, California. Air1 makes use of broadcast translators to spread the signal across much of the country; as of December 2017, the network lists 123 full powered radio stations and 125 translators of various power levels reaching 43 states. Air1 began as a Christian rock-formatted radio network with the tagline "The Positive Alternative". Over time, the network evolved into a broad Christian CHR presentation, with the slogan "Positive Hits". In October 2018, Air1 named Mandy Young, the network's assistant PD and morning co-host, as its new head program director.
On January 1, 2019, Air1 re-launched with a focus on contemporary worship music—with the majority of its music now focusing on songs from church worship bands such as Elevation Worship, Hillsong Worship, Vertical Worship. As of January 1, 2019, the on-air staff of Air1 includes morning drive hosts Dan and Michelle Arthur, program director Mandy Young in middays, “Shaef & Lee” in afternoon drive, Ashton in evenings. Eric Calhoun and Heather Shelley hosted Air1's morning show from April 2015 to November 2018. Sean Copeland was part of the Sean and Mandy show, discontinued on September 29, 2011. Copeland moved to the morning show on Indianapolis adult contemporary station WYXB. Coppelia Acevedo occupied the midday time slot, moved to Houston station KSBJ. Brant Hansen filled the afternoon time slot from 2011 to 2014, he resigned to work with nonprofit Cure International and launch The Brant Hansen Show, a podcast, syndicated on many Christian radio stations. Eric Allen co-hosted the "Eric and Mandy Show" in the mornings until February 2015.
As of 2015, Eric is working for Cure International as their Radio Marketing Manager. Brenda Price hosted a mid-day time slot until May 5, 2015, when Air1 stated Brenda was no longer a part of Air1's DJ lineup. No reason was given for her sudden departure. Rahny Taylor worked as a program director and on-air host at Air1 and K-Love from November 2013 to August 2016, he departed to host a morning show on WRNW in Milwaukee. Official website
Syracuse, New York
Syracuse is a city in and the county seat of Onondaga County, New York, United States. It is the fifth-most populous city in the state of New York following New York City, Buffalo and Yonkers. At the 2010 census, the city population was 145,252, its metropolitan area had a population of 662,577, it is the economic and educational hub of Central New York, a region with over one million inhabitants. Syracuse is well-provided with convention sites, with a downtown convention complex. Syracuse was named after the classical Greek city Syracuse, a city on the eastern coast of the Italian island of Sicily; the city has functioned as a major crossroads over the last two centuries, first between the Erie Canal and its branch canals of the railway network. Today, Syracuse is at the intersection of Interstates 81 and 90, its airport is the largest in the region. Syracuse is home to Syracuse University, a major research university, as well as Le Moyne College, a nationally recognized liberal arts college. In 2010, Forbes rated Syracuse fourth among the top 10 places in the U.
S. to raise a family. French missionaries were the first Europeans to come to this area, arriving to work with the Native Americans in the 1600s. At the invitation of the Onondaga Nation, one of the five nations of the Iroquois confederacy, a group of Jesuit priests and coureurs des bois set up a mission, known as Sainte Marie among the Iroquois, or Ste. Marie de Gannentaha, on the northeast shore of Onondaga Lake. Jesuit missionaries reported salty brine springs around the southern end of what they referred to as "Salt Lake", known today as Onondaga Lake in honor of the historic tribe. French fur traders established trade throughout the New York area among the Iroquois. Dutch and English colonists were traders, the English nominally claimed the area, from their upstate base at Albany. During the American Revolutionary War, the decentralized Iroquois divided into groups and bands that supported the British, two tribes that supported the American-born rebels, or patriots. Settlers came into central and western New York from eastern parts of the state and New England after the American Revolutionary War and various treaties with and land sales by Native American tribes.
The subsequent designation of this area by the state of New York as the Onondaga Salt Springs Reservation provided the basis for commercial salt production. Such production took place from the late 1700s through the early 1900s. Brine from wells that tapped into halite beds in the Salina shale near Tully, New York, 15 miles south of the city, were developed in the 19th century, it is the north-flowing brine from Tully, the source of salt for the "salty springs" found along the shoreline of Onondaga Lake. The rapid development of this industry in the 18th and 19th centuries led to the nicknaming of this area as "The Salt City"; the original settlement of Syracuse was a conglomeration of several small towns and villages, was not recognized with a post office by the United States Government. Establishing the post office was delayed because the settlement did not have a name. Joshua Forman wanted to name Corinth; when John Wilkinson applied for a post office in that name in 1820, it was denied because the same name was in use in Saratoga County, New York.
Having read a poetical description of Syracuse, Wilkinson saw similarities to the lake and salt springs of this area, which had both "salt and fresh water mingling together". On February 4, 1820, Wilkinson proposed the name "Syracuse" to a group of fellow townsmen; the first Solvay Process Company plant in the United States was erected on the southwestern shore of Onondaga Lake in 1884. The village was called Solvay to commemorate Ernest Solvay. In 1861, he developed the ammonia-soda process for the manufacture of soda ash from brine wells dug in the southern end of Tully valley and limestone; the process was an improvement over the earlier Leblanc process. The Syracuse Solvay plant was the incubator for a large chemical industry complex owned by Allied Signal in Syracuse. While this industry stimulated development and provided many jobs in Syracuse, it left Onondaga Lake as the most polluted in the nation; the salt industry declined after the Civil War. Throughout the late 1800s and early 1900s, numerous businesses and stores were established, including the Franklin Automobile Company, which produced the first air-cooled engine in the world.
The Geneva Medical College was founded in 1834. It is now known as Upstate Medical University, one of four medical colleges in the State University of New York system, one of only five medical schools in the state north of New York City. On March 24, 1870, Syracuse University was founded; the State of New York granted the new university its own charter, independent of Genesee College, which had unsuccessfully tried to move to Syracuse the year before. The university was founded as coeducational. President Peck stated at the opening ceremonies, "The conditions of admission shall be equal to all persons... There shall be no invidious discrimination here against woman.... Brains and heart shall have a fair chance... Syracuse attracted a high proportion of women students. In the College of Liberal Arts, the ratio between
Central New York
Central New York is the central region of New York State including the following counties and cities: Under this definition, the region has a population of about 1,177,073, includes the Syracuse metropolitan area. The total area of the above counties is 8,639 square miles, smaller than New Hampshire; the major colleges and universities in the region include Colgate University, Cornell University, SUNY Upstate Medical University, Hamilton College, Le Moyne College, SUNY Oswego, SUNY Cortland, Utica College, Ithaca College, Syracuse University the SUNY ESF, Cazenovia College, Morrisville State College, SUNY Polytechnic Institute. Major newspapers in the region include the Oneida Daily Dispatch, Syracuse Post-Standard, Auburn Citizen, Rome Daily Sentinel, Ithaca Journal, Utica Observer-Dispatch, as well as the alternative newsweekly Syracuse New Times; the region is served by several television stations based in Utica. Note: Cortland County and Tompkins County are considered part of the New York State region called the Southern Tier.
Tompkins County, which features Ithaca at the end of Cayuga Lake, is considered part of the Finger Lakes. Oneida County and Herkimer County are considered part of the New York State region called the Mohawk Valley, although the "Central New York" and "Mohawk Valley" definitions overlap, neither definition is mutually exclusive. Therefore, Tompkins County, Cortland County, Oneida County, Herkimer County are only Central New York in the broader sense of the phrase "Central New York". Only Onondaga County, Cayuga County, Oswego County and Madison County are always considered "Central New York"; the New York State Department of Transportation's definition of the Central/Eastern region includes the counties of Albany, Chenango, Cortland, Fulton, Herkimer, Montgomery, Onondaga, Otsego, Saratoga, Schoharie, Sullivan and Washington, but does not commit itself to a definition of Central New York per se. During the early historic period, the Iroquois excluded Algonquian tribes from the region; the Central New York Military Tract was located here.
Many towns derived from the tracts have classical names. Many Central New Yorkers pronounce elementary as instead of the General American pronunciations of and; the r-colored vowels in documentary and complimentary follow suit. Syracuse metropolitan area