Wonderstruck (fragrance)

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Wonderstruck perfume.jpg
Fragrance by Taylor Swift
Type Celebrity Fragrance
Released October 21, 2011
Label Elizabeth Arden
Tagline The beginning of something magical
Successor Wonderstruck Enchanted

Wonderstruck is a women's fragrance from Elizabeth Arden, Inc. Endorsed by country singer Taylor Swift, it took its name from Swift's song "Enchanted", which reflected on the first impression one person has of another: "I'm wonderstruck blushing all the way home". The tagline for the fragrance is "The beginning of something magical".[1]

It was released in the US on October 21, 2011.[1] Together with Justin Bieber's Someday, it revitalized the celebrity fragrance business, with sales in 2011 up by 57 percent.[2] It remains Swift's best-selling perfume.

Wonderstruck Enchanted[edit]

Wonderstruck Enchanted
Fragrance by Taylor Swift
Type Women's fragrance
Released December 13, 2011
Label Elizabeth Arden

Due to Wonderstruck's success, Swift released a spin-off fragrance, Wonderstruck Enchanted, in the US on Swift's 22nd birthday, December 13, 2011, less than two months after the release of Wonderstruck.[3]


Wonderstruck is described to have top notes of raspberry, freesia and blackberry, middle notes of honeysuckle, hibiscus and vanilla and base notes of peach, amber, sandalwood and musk.[4]

Release dates[edit]

Country Date Released
Andorra November 7, 2011
United States October 21, 2011
Philippines October 30, 2011
Spain November 11, 2011
UK October 25, 2011


  1. ^ a b Want To Smell Wonderstruck Like Taylor Swift? Now You Can!, Hollywood Life, retrieved 30 June 2012 
  2. ^ Justin Bieber to receive Fragrance Foundation award, CBSNews.com, retrieved 30 June 2012 
  3. ^ "Taylor Swift Announces Second Scent, Wonderstruck Enchanted", People, 29 June 2012, retrieved 30 June 2012 
  4. ^ "Wonderstruck Taylor Swift perfume - a fragrance for women 2011". www.fragrantica.com. Retrieved 2015-11-17.