1.
Tijuana
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Tijuana is the largest city in Baja California and on the Baja California Peninsula and center of the Tijuana metropolitan area, part of the international San Diego–Tijuana metropolitan area. As an industrial and financial center of Mexico, Tijuana exerts an influence on economics, education, culture, art. As the city has become a center in the country, so has the surrounding metropolitan area. Currently one of the fastest growing areas in Mexico, Tijuana maintains global city status. As of 2015, the city of Tijuana had a population of 1,696,923, Tijuana is located on the Gold Coast of Baja California, and is the municipal seat and cultural and commercial center of Tijuana Municipality. Tijuana covers 70% of the municipality but contains over 80% of its population, a dominant manufacturing center of the North American continent, the city maintains facilities of many multinational conglomerate companies. In the early 21st century, Tijuana became the medical-device manufacturing capital of North America, Tijuana is also a growing cultural center and has been recognized as an important new cultural mecca. The city is the most visited city in the globe. More than fifty million people cross the border between two cities every year. This metropolitan crossing makes the San Ysidro Port of Entry the busiest land-border crossing in the world and it is estimated that the two border crossing stations between the cities proper of San Diego and Tijuana account for 300,000 daily border crossings alone. Tijuana is the 40th largest city in the Americas and is the westernmost city in Mexico, Tijuana traces its modern history to the arrival of Spanish explorers in the 16th century who were mapping the coast of the Californias. As the American conquest of northern Mexico ended with the Treaty of Guadalupe Hidalgo, Tijuanas new international position on the border gave rise to a new economic, the city was founded in July 11,1889 as urban development began. Often known by its initials, T. J. and nicknamed Gateway to Mexico, Tijuana derives from the Kumeyaay word Tiwan, meaning by-the-sea. Common in regional folklore, a myth exists purporting that the name is a conjunction of Tia Juana, Tia Juana would provide food and a resting place to travelers on their journeys. The story has become a myth with residents of the city and has particular resonance among those who like to imagine the city as a place of hospitality. In Spanish, the name is pronounced /tiˈxwana/ – with three syllables, and a fricative as represented by the sound written as j. In California, and particularly in Southern California, it is referred to as T. J. Baja Californians have adopted this pronunciation as Tiyei, in Spanish the demonym for someone from Tijuana is Tijuanense, while in English the demonym is Tijuanan
2.
Baja California
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Baja California, officially the Free and Sovereign State of Baja California, is a state in Mexico. It is the northernmost and westernmost of the 32 Federal Entities of Mexico, before becoming a state in 1952, the area was known as the North Territory of Baja California. It has an area of 70,113 km2, or 3. 57% of the mass of Mexico and comprises the northern half of the Baja California Peninsula, north of the 28th parallel. The mainland portion of the state is bordered on the west by the Pacific Ocean, on the east by Sonora, the U. S. State of Arizona, and the Gulf of California and its northern limit is the U. S. state of California. The state has an population of 3,165,776 much more than the sparsely populated Baja California Sur to the south. Over 75% of the lives in the capital city, Mexicali, in Ensenada. Other important cities include San Felipe, Rosarito and Tecate, additionally, there is a large immigrant population from the United States due to its proximity to San Diego and the cheaper cost of living compared to San Diego. There is also a significant population from Central America, many immigrants moved to Baja California for a better quality of life and the number of higher paying jobs in comparison to the rest of Mexico and Latin America. Baja California is the twelfth largest state by area in Mexico and its geography ranges from beaches to forests and deserts. The backbone of the state is the Sierra de Baja California, where the Picacho del Diablo and this mountain range effectively divides the weather patterns in the state. In the northwest, the weather is semi-dry and mediterranean, in the narrow center, the weather changes to be more humid due to altitude. It is in area where a few valleys can be found, such as the Valle de Guadalupe. To the east of the range, the Sonoran Desert dominates the landscape. In the south, the weather becomes drier and gives way to the Vizcaino Desert, the state is also home to numerous islands off both of its shores. In fact, the westernmost point in Mexico, the Guadalupe Island, is part of Baja California, the Coronado, Todos Santos and Cedros Islands are also on the Pacific Shore. On the Gulf of California, the biggest island is the Angel de la Guarda, separated from the peninsula by the deep, the first people came to the peninsula at least 11,000 years ago. At that time two main groups are thought to have been present on the peninsula. In the south were the Cochimí, in the north were several groups belonging to the Yuman language family, including the Kiliwa, Paipai, Kumeyaay, Cocopa, and Quechan
3.
Slogan
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The Oxford Dictionary of English defines a slogan as a short and striking or memorable phrase used in advertising. A slogan usually has the attributes of being memorable, very concise and these attributes are necessary in a slogan, as it is only a short phrase. Therefore, it is necessary for slogans to be memorable, as well as concise in what the organisation or brand is trying to say, the word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic and Irish sluagh-ghairm. Slogans vary from the written and the visual to the chanted and their simple rhetorical nature usually leaves little room for detail and a chanted slogan may serve more as social expression of unified purpose than as communication to an intended audience. George E. Shankels research states that, English-speaking people began using the term by 1704, the term at that time meant the distinctive note, phrase or cry of any person or body of persons. Slogans were common throughout the European continent during the Middle Ages, crimmins research suggests that brands are an extremely valuable corporate asset, and can make up a lot of a businesss total value. With this in mind, if we take into consideration Kellers research and these include, name, logo and slogan. Brands names and logos both can be changed by the way the receiver interprets them, therefore, the slogan has a large job in portraying the brand. Therefore, the slogan should create a sense of likability in order for the name to be likable. Dass, Kumar, Kohli, & Thomas research suggests there are certain factors that make up the likability of a slogan. The clarity of the message the brand is trying to encode within the slogan, the slogan emphasizes the benefit of the product or service it is portraying. The creativity of a slogan is another factor that had an effect on the likability of a slogan. Lastly, leaving the name out of the slogan will have a positive effect on the likability of the brand itself. The original usage refers to the usage as a clan motto among Highland clans, marketing slogans are often called taglines in the United States or straplines in the United Kingdom. Europeans use the terms baselines, signatures, claims or pay-offs, sloganeering is a mostly derogatory term for activity which degrades discourse to the level of slogans. Slogans are used to convey a message about the product, service or cause that it is representing and it can have a musical tone to it or written as a song. Slogans are often used to capture the attention of the audience it is trying to reach, if the slogan is used for commercial purposes, often it is written to be memorable/catchy in order for a consumer to associate the slogan with the product it is representing. A slogan is part of the aspect that helps create an image for the product
4.
Frequency
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Frequency is the number of occurrences of a repeating event per unit time. It is also referred to as frequency, which emphasizes the contrast to spatial frequency. The period is the duration of time of one cycle in a repeating event, for example, if a newborn babys heart beats at a frequency of 120 times a minute, its period—the time interval between beats—is half a second. Frequency is an important parameter used in science and engineering to specify the rate of oscillatory and vibratory phenomena, such as vibrations, audio signals, radio waves. For cyclical processes, such as rotation, oscillations, or waves, in physics and engineering disciplines, such as optics, acoustics, and radio, frequency is usually denoted by a Latin letter f or by the Greek letter ν or ν. For a simple motion, the relation between the frequency and the period T is given by f =1 T. The SI unit of frequency is the hertz, named after the German physicist Heinrich Hertz, a previous name for this unit was cycles per second. The SI unit for period is the second, a traditional unit of measure used with rotating mechanical devices is revolutions per minute, abbreviated r/min or rpm. As a matter of convenience, longer and slower waves, such as ocean surface waves, short and fast waves, like audio and radio, are usually described by their frequency instead of period. Spatial frequency is analogous to temporal frequency, but the axis is replaced by one or more spatial displacement axes. Y = sin = sin d θ d x = k Wavenumber, in the case of more than one spatial dimension, wavenumber is a vector quantity. For periodic waves in nondispersive media, frequency has a relationship to the wavelength. Even in dispersive media, the frequency f of a wave is equal to the phase velocity v of the wave divided by the wavelength λ of the wave. In the special case of electromagnetic waves moving through a vacuum, then v = c, where c is the speed of light in a vacuum, and this expression becomes, f = c λ. When waves from a monochrome source travel from one medium to another, their remains the same—only their wavelength. For example, if 71 events occur within 15 seconds the frequency is, the latter method introduces a random error into the count of between zero and one count, so on average half a count. This is called gating error and causes an error in the calculated frequency of Δf = 1/, or a fractional error of Δf / f = 1/ where Tm is the timing interval. This error decreases with frequency, so it is a problem at low frequencies where the number of counts N is small, an older method of measuring the frequency of rotating or vibrating objects is to use a stroboscope
5.
Hertz
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The hertz is the unit of frequency in the International System of Units and is defined as one cycle per second. It is named for Heinrich Rudolf Hertz, the first person to provide proof of the existence of electromagnetic waves. Hertz are commonly expressed in SI multiples kilohertz, megahertz, gigahertz, kilo means thousand, mega meaning million, giga meaning billion and tera for trillion. Some of the units most common uses are in the description of waves and musical tones, particularly those used in radio-. It is also used to describe the speeds at which computers, the hertz is equivalent to cycles per second, i. e. 1/second or s −1. In English, hertz is also used as the plural form, as an SI unit, Hz can be prefixed, commonly used multiples are kHz, MHz, GHz and THz. One hertz simply means one cycle per second,100 Hz means one hundred cycles per second, and so on. The unit may be applied to any periodic event—for example, a clock might be said to tick at 1 Hz, the rate of aperiodic or stochastic events occur is expressed in reciprocal second or inverse second in general or, the specific case of radioactive decay, becquerels. Whereas 1 Hz is 1 cycle per second,1 Bq is 1 aperiodic radionuclide event per second, the conversion between a frequency f measured in hertz and an angular velocity ω measured in radians per second is ω =2 π f and f = ω2 π. This SI unit is named after Heinrich Hertz, as with every International System of Units unit named for a person, the first letter of its symbol is upper case. Note that degree Celsius conforms to this rule because the d is lowercase. — Based on The International System of Units, the hertz is named after the German physicist Heinrich Hertz, who made important scientific contributions to the study of electromagnetism. The name was established by the International Electrotechnical Commission in 1930, the term cycles per second was largely replaced by hertz by the 1970s. One hobby magazine, Electronics Illustrated, declared their intention to stick with the traditional kc. Mc. etc. units, sound is a traveling longitudinal wave which is an oscillation of pressure. Humans perceive frequency of waves as pitch. Each musical note corresponds to a frequency which can be measured in hertz. An infants ear is able to perceive frequencies ranging from 20 Hz to 20,000 Hz, the range of ultrasound, infrasound and other physical vibrations such as molecular and atomic vibrations extends from a few femtoHz into the terahertz range and beyond. Electromagnetic radiation is described by its frequency—the number of oscillations of the perpendicular electric and magnetic fields per second—expressed in hertz. Radio frequency radiation is measured in kilohertz, megahertz, or gigahertz
