XHITZ-FM is a CHR station in San Diego-Tijuana broadcasting on 90.3 MHz. The station is owned by a Mexican company, with its transmitter and this company leases the programming and advertising rights to Local Media of San Diego, with studios in San Diego. XHIS-FM received its concession in November 1973, owned by Víctor Díaz, founder of Califórmula Broadcasting which would come to own, in 1983, XHIS became XHITZ-FM and changed to an album rock format under contract to San Diego Radio Company, an American-based operator. However, in 1984, the station stumbled in an ownership dispute, a bitter battle between San Diego Radio Company and Califórmula led to the abrupt end of the album rock format as the latter took control of the station. In 1986, Díaz sold the American marketing rights for XHITZ again, BMM ceased operation of the station on June 30,1988 as it assigned the rights to another company, Consolidated Radio Sales, which was bankrupt. The result was that Díaz and the head of Consolidated Radio Sales, Jack McCoy, in 1989, XHITZ flipped to a Pirate Radio format based on the success of KQLZ in Los Angeles.
On April 5,1990, the station switched formats to Rhythmic Top 40 under Program Director Rick Thomas, Z90 competed against Q106, which was the powerhouse of Top 40 in the market. However by August 1998, XHITZ would move away from its Dance/R&B approach to focusing more on R&B/Hip-Hop product. The station rebranded as Jammin Z90 before reverting to Z90.3, XHITZ remained a hip-hop leader until 2004, when XHMORE-FM flipped to a hip hop-emphasizing Rhythmic Top 40. These two stations would battle until late 2009, when XHMORE changed formats, shortly after this, the station shifted back to its Dance-leaning and more Mainstream sound. Despite being the markets only Rhythmic Top 40, XHITZ continues to share the music as KHTS and KEGY, all of whom are Rhythmic-leaning Top 40/CHRs. On April 2,2012, XHITZ rebranded themselves on-air from Z90.3 to Jammin Z90, in mid-2014, XHITZ rebranded back to Z90. Today, the airs a CHR format, resulting in both Nielsen BDS and Mediabase moving XHITZ from their Rhythmic to Mainstream reporting panels in February 2015.
A2003 ruling forced Clear Channel to divest the operating rights to its Mexican stations in order to remain under FCC ownership caps, Finest City took over operations on December 1,2005. In 2009, these programming and marketing rights were sold to Broadcast Corporation of the Americas after Finest City defaulted on assets that resulted in its bankruptcy, in 2010, BCA would spin off XHITZ, XETRA and XHRM to Local Media of America after a change in management. The intent of this agreement is to local ownership and operation of San Diegos top-rated radio stations. archive. org/web/20100317020028/http, //www. yes. com, 80/#KSCF. log#XHITZ
XHA-FM or La Invasora 94.5 is a Spanish radio station. It is programmed by San Diego-based Uniradio, Inc. that owns and its license and transmitter is owned by a Mexican company. The station plays Regional Mexican music, the station carries similar programming to sister XHTY-FM, but caters to the Tijuana side of the border. XHA was the original XHTY-FM, coming to air after receiving its concession on July 20,1979, the XHTY callsign moved to 99.7, which had previously been XHAMR-FM. The move accompanied a format swap between the stations
The Oxford Dictionary of English defines a slogan as a short and striking or memorable phrase used in advertising. A slogan usually has the attributes of being memorable, very concise and these attributes are necessary in a slogan, as it is only a short phrase. Therefore, it is necessary for slogans to be memorable, as well as concise in what the organisation or brand is trying to say, the word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic and Irish sluagh-ghairm. Slogans vary from the written and the visual to the chanted and their simple rhetorical nature usually leaves little room for detail and a chanted slogan may serve more as social expression of unified purpose than as communication to an intended audience. George E. Shankels research states that, English-speaking people began using the term by 1704, the term at that time meant the distinctive note, phrase or cry of any person or body of persons. Slogans were common throughout the European continent during the Middle Ages, crimmins research suggests that brands are an extremely valuable corporate asset, and can make up a lot of a businesss total value.
With this in mind, if we take into consideration Kellers research and these include, name and slogan. Brands names and logos both can be changed by the way the receiver interprets them, the slogan has a large job in portraying the brand. Therefore, the slogan should create a sense of likability in order for the name to be likable. Dass, Kohli, & Thomas research suggests there are certain factors that make up the likability of a slogan. The clarity of the message the brand is trying to encode within the slogan, the slogan emphasizes the benefit of the product or service it is portraying. The creativity of a slogan is another factor that had an effect on the likability of a slogan. Lastly, leaving the name out of the slogan will have a positive effect on the likability of the brand itself. The original usage refers to the usage as a clan motto among Highland clans, marketing slogans are often called taglines in the United States or straplines in the United Kingdom. Europeans use the terms baselines, claims or pay-offs, sloganeering is a mostly derogatory term for activity which degrades discourse to the level of slogans.
Slogans are used to convey a message about the product, service or cause that it is representing and it can have a musical tone to it or written as a song. Slogans are often used to capture the attention of the audience it is trying to reach, if the slogan is used for commercial purposes, often it is written to be memorable/catchy in order for a consumer to associate the slogan with the product it is representing. A slogan is part of the aspect that helps create an image for the product
XEKAM-AM is a Spanish news/talk radio station in Rosarito, Baja California. XEKAM broadcasts on 950 kHz and carries Radio Fórmula programming, xEGM-AM received its concession on November 10,1961. It was owned by Gustavo Faist Moráns Difusoras del Valle, S. A. by the late 1960s, XEGM had increased its power to 10,000 watts day/5,000 watts night. In the late 1980s, the callsign was changed to XEKAM-AM, during this time, XEKAM was programmed from the United States, with studios in Hollywood, California. It shut down for a time in 1992 after failing to obtain the necessary FCC permits to originate programming for air on a foreign station. The loss of the stations US programming sent the station into a tailspin and off the air, employees went unpaid, in 1998, the concession for XEKAM was transferred to a Radio Fórmula subsidiary. Radio Fórmula Query the FCCs AM station database for XEKAM
XEMO-AM or La Poderosa 860 AM is a Spanish-language radio station that is based in Tijuana, but on a clear day, the signal can be heard as far away as Los Angeles. The station plays music and is the only Spanish language AM station in San Diego that broadcasts music that reaches a far distance. XEMO is operated by San Diego based Uniradio, Inc. with the concession, Uniradio owns several Spanish language radio stations that serve the San Diego-Tijuana radio market. XEMO is the Spanish flagship radio station of the San Diego Padres, XEMO received its first concession on January 2,1934. It was owned by Fernando Federico Fereira until 1966, when it was sold to Gustavo Faist Fernandez, in turn, Faist transferred the station to Gustavo E. Astiazaran Rosas in 1969. In 1973, the concession was placed under its current concessionaire
XEPRS-AM, known as The Mighty 1090, is an American-operated sports talk radio station targeting English-speaking listeners in San Diego. Its signal originates from Rosarito, Baja California, Mexico, XEPRS was the flagship station of the San Diego Padres from 2004-2016, San Diego Toreros mens basketball, San Diego State Aztecs football and basketball, and the San Diego Gulls. The station used to air games for the Anaheim Ducks, Wolfman Jack immortalized XEPRS in the George Lucas movie American Graffiti. XEPRS is a Class A,50,000 Watt clear-channel station with a non-directional antenna daytime, XEPRS broadcasts on the frequency of 1090 kHz, a United States and Mexican clear-channel frequency. Todays 1090 AM started out as 150, 000-watt XERB on 730 kHz, the original concession was awarded to Manuel P. Barbachano, grandson of one-time governor of Yucatán Miguel Barbachano. The concession was sold to Radiodifusora Internacional, S. A. in 1939, not long after, XERB was sold to Interamericana de Radio, S. A. in 1950.
In the early 1960s, Robert Weston Smith was living in Del Rio, after several violent incidents at XERFs transmitter and partner Marvin Kosofsky purchased daytime-only AM station KUXL in 1964 in Minneapolis / St. Paul, Minnesota. Smith relocated to Minnesota and never appeared as Wolfman Jack on KUXL, in 1965, Smith made an arrangement with the U. S. agent for XERB. Smith began selling ad time on the Mighty 1090 and recording Wolfman Jack shows for his new affiliate and his associates were able to make the station turn a huge profit by selling programming to radio proselytizers in 15-30 minute blocks. Because they had such a following and made so much money. Wolfman began broadcasting pre-recorded shows on three different Mexican stations at different times of the day, XERB, XERF, and XEG1050 kHz in Monterrey, according to his biography, by 1971 Wolfman was making a profit of almost $50,000 a month. The Mexican company executives that leased XERB noticed this and got greedy and they wanted to throw him out and make all the money themselves.
The owners bribed Mexican officials into politically squeezing Wolfman off the air, the Mexican government acquiesced by passing a law prohibiting Pentecostal or religious programming on Mexican airwaves. Since XERB made most of its profits from airtime sold to the prayer-cloth preachers, in one stroke they cleaned out 80 percent of all the money we were expecting to make. He and Kosofsky had to control of the station to the Mexican owners. With Wolfman out of the way, the owners tried to duplicate his successful formula. They changed the letters to XEPRS-AM and programmed soul music, calling the station “The Soul Express. ”Wolfman still broadcast for over a year while under the new ownership, April 15,1972 was the last day Wolfman ever held sway over the Mexican border airwaves. Airchecks of that last show are available online
Height above average terrain
Height above average terrain is a measure of how high an antenna site is above the surrounding landscape. HAAT is used extensively in FM radio and television, as it is more important than effective radiated power in determining the range of broadcasts. Stations that want to increase above a certain HAAT must reduce their power accordingly, the entire radial graph could be rotated to achieve the best effect for the station. The altitude of the site, minus the average altitude of all the specified points, was the HAAT. This can create some unusual cases, particularly in mountainous regions—it is possible to have a number for HAAT. The FCC has divided the Contiguous United States into three zones for the determination of spacing between FM and TV stations using the same frequencies, FM and TV stations are assigned maximum ERP and HAAT values, depending on their assigned zones, to prevent co-channel interference. The FCC regulations for ERP and HAAT are listed under Title 47, Maximum HAAT,150 meters Maximum ERP,50 kW Minimum co-channel separation,241 km Maximum HAAT,600 meters Maximum ERP,100 kW Minimum co-channel separation,290 km.
In addition, Zone I-A consists of all of California south of 40° north latitude, Puerto Rico, zones I and I-A have the most grandfathered overpowered stations, which are allowed the same extended coverage areas that they had before the zones were established. One of the most powerful of these stations is WBCT in Grand Rapids, Zone III consists of all of Florida and the areas of Alabama, Louisiana and Texas within approximately 241.4 kilometers of the Gulf of Mexico. Zone II is all the rest of the Continental United States and Hawaii
XHHIT-FM is a commercial radio station located in Tecate, Baja California, broadcasting to the Tijuana, Baja California and San Diego, California area on 95.3 FM. XHHIT airs a Regional Mexican music format branded as La Caliente, xHATE-FM received its concession on November 7,1988. It was owned by Enrique Regules Uriegas, who owned stations for Multimedios. In 1993, XHATE moved from 99.3 to 95.3 MHz, the move served as part of a bigger frequency shuffle that moved XHKY-FM to 99.3 and US station KKOS to 95.7. On May 18,2004, XHATE became XHHIT-FM, at the time, it was carrying Multimedioss Stereo Hits format
XERCN or RCN1470 AM is a Spanish News/Talk radio station in Tijuana. It is owned and operated by Uniradio, an operator of primarily Mexican radio stations with offices in San Diego, xEAU-AM1470 received its first concession in 1943. It soon after affiliated to the Radio Cadena Nacional network, based at 1110 AM in Mexico City, Radio Cadena Nacional was owned by Rafael Cutberto Navarro, and thus the callsign both represented the network and his own name. Many of these radionovelas are still being heard throughout the world to this day, among the most famous were its productions of Las aventuras de Kaliman and the Porfirio Cadena saga. It was one of the few stations in Mexico that transmitted old episodes of the Cuban radio comedy La tremenda corte, Uniradio Information Query the FCCs AM station database for XERCN Radio-Locator Information on XERCN
XESPN-AM, known on-air as Cadena 800, is a Spanish language news/talk station that serves the Tijuana-San Diego area. The station came on air in April 1965 as XEMMM-AM, named for its owner, the station initially broadcast during the daytime only. XEMMM joined ESPN Radio in late 2002, replacing XETRA, which had changed from radio to adult standards some months earlier. In 2003, the sign changed to XESPN. In 2009, ESPN Radio moved to sister FM station XHMORE while XESPN joined ESPN Deportes Radio, on October 6,2010, CBC ceased sports programming on XESPN and adopted a news/talk format programmed by Grupo Imagen. ESPN Deportes Radio is now available in the San Diego-Tijuana border region on XESDD-AM1030