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City Uruapan, Michoacán
Branding La Mexicana
Slogan Con la Música de Ayer, Hoy y Mañana
Frequency 102.1 FM
First air date November 30, 1994 (concession)
Format Grupera
ERP 3 kW[1]
Transmitter coordinates 19°27′14″N 102°02′34″W / 19.45389°N 102.04278°W / 19.45389; -102.04278
Callsign meaning URuapan Michoacán
Owner Radiorama
(XEURM-AM, S.A. de C.V.)
Website www.radioramamichoacan.com

XHURM-FM is a radio station on 102.1 FM in Uruapan, Michoacán. It is owned by Radiorama and carries its La Mexicana grupera format.


XEURM-AM 1440 received its concession on November 30, 1994, owned by Radiorama subsidiary Radio Olin, S.A. The AM station later moved to 1050, and then 750 in a swap with XEIP-AM. It became an FM migrant in 2011.

In 2015, XHURM-FM moved from 25 kW at a site in Tejerías to Cerro de la Cruz and slashed its ERP to 3 kW.[2]