The ...Baby One More Time Tour was the debut concert tour by American entertainer Britney Spears. It supported her debut studio album, ...Baby One More Time (1999), and visited the United States and Canada. The tour was announced in March 1999, with dates released a month later. Tommy Hilfiger was chosen as the tour sponsor. The show was divided into various segments, with each segment being followed by an interlude to the next segment, and it ended with an encore. The setlist consisted of songs from her debut album and several covers. The tour received positive feedback from critics; many highlighted Spears' persona and edgy look.

Britney Jean Spears is an American singer. Often referred to as the "Princess of Pop", she is credited with influencing the revival of teen pop during the late 1990s and early 2000s. Spears has sold over 150 million records worldwide, making her one of the world's best-selling music artists. She has earned numerous awards and accolades, including a Grammy Award, 15 Guinness world records, six MTV Video Music Awards, seven Billboard Music Awards, the inaugural Radio Disney Icon Award, and a star on the Hollywood Walk of Fame. Her heavily choreographed music videos earned her the Michael Jackson Video Vanguard Award.