The 2010 Dakar Rally was the 32nd running of the event. It was held in South America for the second successive time, and ran from 1 to 16 January. The Amaury Sport Organisation and the governments of Argentina and Chile agreed to a return to South America for the event in February 2009.

The Dakar Rally or simply "The Dakar", formerly known as the "Paris–Dakar Rally", is an annual rally raid organised by the Amaury Sport Organisation. Most events since the inception in 1978 were staged from Paris, France, to Dakar, Senegal. Security threats in Mauritania led to the cancellation of the 2008 rally, and events from 2009 to 2019 were held in South America. Since 2020, the rally has been held in Saudi Arabia. The event is open to amateur and professional entries, professionals typically making up about eighty percent of the participants.