Abida Parveen is a Pakistani singer, composer, and musician of Sufi music. She is also a painter and an entrepreneur. Parveen is one of the highest- paid singers in Pakistan. Her singing and music have earned her many accolades, and she has been dubbed the 'Queen of Sufi music'.

Coke Studio is a Pakistani television programme and international music franchise which features studio-recorded music performances by established and emerging artists. It is the longest-running annual television music show in Pakistan, running annually since 2008.