Albert James "Alan" Freed was an American disc jockey. He also produced and promoted large traveling concerts with various acts, helping to spread the importance of rock and roll music throughout North America.
Freed c. 1958
Concert poster for the Coronation Ball
Freed's gravestone in Cleveland
Rock and roll is a genre of popular music that evolved in the United States during the late 1940s and early 1950s. It originated from African American music such as jazz, rhythm and blues, boogie-woogie, electric blues, gospel, jump blues, as well as country music. While rock and roll's formative elements can be heard in blues records from the 1920s and in country records of the 1930s, the genre did not acquire its name until 1954.
Sign commemorating the role of Alan Freed and Cleveland, Ohio, in the origins of rock and roll
Chuck Berry in 1957
Big Joe Turner and Pete Johnson's record "Roll 'Em Pete" is regarded as a precursor to rock and roll.
Bill Haley and his Comets performing in the 1954 Universal International film Round Up of Rhythm