Apuleius was a Numidian Latin-language prose writer, Platonist philosopher and rhetorician. He was born in the Roman province of Numidia, in the Berber city of Madauros, modern-day M'Daourouch, Algeria. He studied Platonism in Athens, travelled to Italy, Asia Minor, and Egypt, and was an initiate in several cults or mysteries. The most famous incident in his life was when he was accused of using magic to gain the attentions of a wealthy widow. He declaimed and then distributed his own defense before the proconsul and a court of magistrates convened in Sabratha, near Oea. This is known as the Apologia.

Berbers or the Berber peoples, also called by their endonym Amazigh or Imazighen, are a diverse grouping of distinct ethnic groups indigenous to North Africa who predate the arrival of Arabs in the Arab migrations to the Maghreb. Their main connections are identified by their usage of Berber languages, most of them mutually unintelligible, which are part of the Afroasiatic language family. They are indigenous to the Maghreb region of North Africa, where they live in scattered communities across parts of Morocco, Algeria, Libya, and to a lesser extent Tunisia, Mauritania, northern Mali and northern Niger. Smaller Berber communities are also found in Burkina Faso and Egypt's Siwa Oasis.