The baritone guitar is a guitar with a longer scale length, typically a larger body, and heavier internal bracing, so it can be tuned to a lower pitch. Gretsch, Fender, Gibson, Ibanez, ESP Guitars, PRS Guitars, Music Man, Danelectro, Schecter, Jerry Jones Guitars, Burns London and many other companies have produced electric baritone guitars since the 1960s, although always in small numbers due to low popularity. Tacoma, Santa Cruz, Taylor, Martin, Alvarez Guitars and others have made acoustic baritone guitars.

The Santa Cruz Guitar Company is an American manufacturer of acoustic guitars, located in Santa Cruz, California. The company was started in 1976 by luthier Richard A. Hoover, who is reputed to have "trained some of the most accomplished contemporary luthiers in his workshop", and investors Bruce Ross and William Davis. They produce somewhere between 500 and 700 guitars a year, and their instruments are known for being "some of the world’s finest steel-string guitars" with characteristics described as "being highly resonate and having a complexity of overtones".