The Bay of Plenty is a large bight along the northern coast of New Zealand's North Island. It stretches 260 kilometres (160 mi) from the Coromandel Peninsula in the west to Cape Runaway in the east. Called Te Moana-a-Toi in the Māori language after Toi, an early ancestor, the name 'Bay of Plenty' was bestowed by James Cook in 1769 when he noticed the abundant food supplies at several Māori villages there, in stark contrast to observations he had made earlier in Poverty Bay.

The North Island, also officially named Te Ika-a-Māui, is one of the two main islands of New Zealand, separated from the larger but less populous South Island by Cook Strait. With an area of 113,729 km2 (43,911 sq mi), it is the world's 14th-largest island, constituting 43% of New Zealand's land area. It has a population of 3,997,300, which is 77% of New Zealand's residents, making it the most populous island in Polynesia and the 28th-most-populous island in the world.