Bloomsbury is a district in the West End of London, part of the London Borough of Camden in England. It is considered a fashionable residential area, and is the location of numerous cultural, intellectual, and educational institutions. Bloomsbury is home of the British Museum, the largest museum in the United Kingdom, and several educational institutions, including University College London and a number of other colleges and institutes of the University of London as well as its central headquarters, the New College of the Humanities, the University of Law, the Royal Academy of Dramatic Art, the British Medical Association and many others. Bloomsbury is an intellectual and literary hub for London, as home of world-known Bloomsbury Publishing, publishers of the Harry Potter series, and namesake of the Bloomsbury Group, a group of British intellectuals which included author Virginia Woolf, biographer Lytton Strachey, and economist John Maynard Keynes.

The West End of London is a district of Central London, London, England, west of the City of London and north of the River Thames, in which many of the city's major tourist attractions, shops, businesses, government buildings and entertainment venues, including West End theatres, are concentrated.