Brand
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A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from generic or store brands.
Ferrari was the world's most powerful brand in 2014 according to Brand Finance.
The Coca-Cola wordmark is a distinctive brand logo used to attract the attention of people attending a sporting event, or watching it on television.
In pre-literate society, the distinctive shape of amphorae provided potential customers with information about goods and quality. Pictured: Amphorae for wine and oil, Archaeological Museum of Dion.
Amphorae bearing a titulus pictus and potters' stamps, found at Monte Testaccio
Marketing
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Marketing is the act of satisfying and retaining customers. It is one of the primary components of business management and commerce.
Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands.
Personal selling: Young female beer sellers admonish the photographer that he also has to buy some, Tireli market, Mali 1989