Bro-country is a form of country pop originating in the 2010s, and is influenced by 21st-century hip hop, hard rock, and electronica. Bro-country songs are often musically upbeat with lyrics about attractive young women, the consumption of alcohol, partying, blue jeans, boots, and pickup trucks.

Florida Georgia Line is an American country music duo founded in 2010 by vocalists and songwriters Tyler Hubbard of Georgia and Brian Kelley of Florida. Their 2012 debut single "Cruise" broke two major sales records: it was downloaded over seven million times, making it the first country song ever to receive the Diamond certification, and it became the best-selling digital country song, with 24 weeks at number one, until it was surpassed in July 2017 by Sam Hunt's "Body Like a Back Road". Their music style is described as "bro-country", which incorporates production elements from rock and hip hop music, and tends to cover subject matter such as partying, drinking, driving trucks and sexual attraction.