Bromyard is a town in the parish of Bromyard and Winslow, in Herefordshire, England, in the valley of the River Frome. It is near the county border with Worcestershire on the A44 between Leominster and Worcester. Bromyard has a number of traditional half-timbered buildings, including some of the pubs; the parish church is Norman. For centuries, there was a livestock market in the town.

Herefordshire is a ceremonial county in the West Midlands region of England. It is bordered by Shropshire to the north, Worcestershire to the east, Gloucestershire to the south-east, and the Welsh counties of Monmouthshire and Powys to the west. The city of Hereford is the largest settlement and the county town.