The Campaign for Real Ale (CAMRA) is an independent voluntary consumer organisation headquartered in St Albans, England, which promotes real ale, cider and perry and traditional British pubs and clubs. With just under 150,000 members, it is the largest single-issue consumer group in the UK, and is a founding member of the European Beer Consumers Union (EBCU).

A pub is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises. The term first appeared in the late 17th century, to differentiate private houses from those open to the public as alehouses, taverns and inns. Today, there is no strict definition, but CAMRA states a pub has four characteristics:is open to the public without membership or residency serves draught beer or cider without requiring food be consumed has at least one indoor area not laid out for meals allows drinks to be bought at a bar