Central Arkansas, also known as the Little Rock metro, designated by the United States Office of Management and Budget as the Little Rock-North Little Rock-Conway Metropolitan Statistical Area, is the most populous metro area in the U.S. state of Arkansas. With an estimated 2020 population of 748,031, it is the most populated area in Arkansas. Located at the convergence of Arkansas's other geographic regions, the region's central location make Central Arkansas an important population, economic, education, and political center in Arkansas and the South. Little Rock is the state's capital and largest city, and the city is also home to two Fortune 500 companies, Arkansas Children's Hospital, and University of Arkansas for Medical Sciences (UAMS).

Arkansas is a landlocked state in the South Central region of the Southern United States. It borders Missouri to the north, Tennessee and Mississippi to the east, Louisiana to the south, Texas to the southwest, and Oklahoma to the west. Its name derives from the Osage language, and refers to their relatives, the Quapaw people. The state's diverse geography ranges from the mountainous regions of the Ozark and Ouachita Mountains, which make up the U.S. Interior Highlands, to the densely forested land in the south known as the Arkansas Timberlands, to the eastern lowlands along the Mississippi River and the Arkansas Delta.