Central Coast is a vast American Viticultural Area (AVA) that spans along the Central California Pacific coastline from the San Francisco Bay Area south through Monterey, San Luis Obispo and Santa Barbara Counties. It was established on November 25, 1985 by the Bureau of Alcohol, Tobacco and Firearms (ATF), Treasury after reviewing the petition submitted by Taylor California Cellars, a winery in Gonzales, California, to establish the "Central Coast" viticultural area. The boundaries of the Central Coast, which have been expanded twice, includes portions of six counties where approximately 100,000 acres (40,469 ha) cultivated with Chardonnay being more than half of the varietal. Within the multi-county AVA are numerous established appellations that share the same maritime climate produced by the Pacific Ocean.

An American Viticultural Area (AVA) is a designated wine grape-growing region in the United States, providing an official appellation for the mutual benefit of wineries and consumers. Winemakers frequently want their consumers to know about the geographic pedigree of their wines, as wines from a particular area can possess distinctive characteristics. Consumers often seek out wines from specific AVAs, and certain wines of particular pedigrees can claim premium prices and loyal customers. If a wine is labeled with an AVA, at least 85% of the grapes that make up the wine must have been grown in the AVA, and the wine must be fully finished within the state where the AVA is located.