Elvis Presley has inspired artistic and cultural works since he entered the national consciousness. From that point, interest in his personal and public life has never stopped. Some scholars have studied many aspects of his profound cultural influence. Billboard historian Joel Whitburn declared Presley the "#1 act of the Rock era".

A Wackel-Elvis is a small, hanging dashboard figure designed to resemble musician and actor Elvis Presley. A prototype of the figure was first introduced by the German automobile manufacturer Audi in a series of television commercials which were broadcast in several European countries. The commercials were produced by the advertising agency Saatchi & Saatchi in 2001 to promote Audi's new continuously variable "multitronic" transmission. Due to a high demand by Elvis fans after publication of the commercials, 15,000 Wackel-Elvis figures were produced and sold at the Audi factory outlet store.