The Dallas Cowboys are a professional American football team based in the Dallas–Fort Worth metroplex. The Cowboys compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) East division. The team is headquartered in Frisco, Texas, and has played its home games at AT&T Stadium in Arlington, Texas, since its opening in 2009. The stadium took its current name prior to the 2013 season, following the team's decision to sell the stadium's naming rights to telecommunications company AT&T. In January 2020, Mike McCarthy was hired as head coach of the Cowboys. He is the ninth in the team's history. McCarthy follows Jason Garrett, who coached the team from 2010 to 2019.

The Dallas–Fort Worth metroplex, officially designated Dallas–Fort Worth–Arlington by the U.S. Office of Management and Budget, is the most populous metropolitan statistical area in the U.S. state of Texas and the Southern United States, encompassing 11 counties. Its historically dominant core cities are Dallas and Fort Worth. It is the economic and cultural hub of North Texas. Residents of the area also refer to it as DFW, or the Metroplex. The Dallas–Fort Worth–Arlington metropolitan statistical area's population was 7,637,387 according to the U.S. Census Bureau's 2020 census, making it the fourth-largest metropolitan area in the U.S. and the fifteenth-largest in the Americas. In 2016, the Dallas–Fort Worth metroplex had the highest annual population growth in the United States. By 2023, the U.S. Census Bureau estimated that the Dallas-Fort Worth metropolitan area's population had increased to 8,100,037, with the highest numerical growth of any metropolitan area in the United States.