The Fiesta Bowl is an American college football bowl game played annually in the Phoenix metropolitan area. From its beginning in 1971 until 2006, the game was hosted at the Sun Devil Stadium in Tempe, Arizona. Since 2007, the game has been played at the State Farm Stadium in Glendale, Arizona. Since 2022, it has been sponsored by Vrbo and officially known as the Vrbo Fiesta Bowl. Previous sponsors include PlayStation, BattleFrog, Vizio, Tostitos, IBM (1993–1995) and Sunkist (1986–1990).

In North America, a bowl game, or simply bowl, is one of a number of postseason college football games that are primarily played by teams belonging to the NCAA's Division I Football Bowl Subdivision (FBS). For most of its history, the Division I Bowl Subdivision had avoided using a playoff tournament to determine an annual national champion, which was instead traditionally determined by a vote of sports writers and other non-players. In place of such a playoff, various cities across the United States developed their own regional festivals featuring postseason college football games. Prior to 2002, bowl game statistics were not included in players' career totals. Despite attempts to establish a permanent system to determine the FBS national champion on the field, various bowl games continue to be held because of the vested economic interests entrenched in them.