The Golden Type is a serif typeface designed by artist William Morris for his fine book printing project, the Kelmscott Press, in 1890. It is an "old-style" serif face, based on type designed by engraver and printer Nicolas Jenson in Venice around 1470. It is named for the Golden Legend, which was intended to be the first book printed using it. The original design has neither an italic nor a bold weight, as neither of these existed in Jenson's time.
The Golden Type used in a printing of The Nature of Gothic by John Ruskin.
The Golden Type among other typefaces used by the Kelmscott Press
In typography, a serif is a small line or stroke regularly attached to the end of a larger stroke in a letter or symbol within a particular font or family of fonts. A typeface or "font family" making use of serifs is called a serif typeface, and a typeface that does not include them is sans-serif. Some typography sources refer to sans-serif typefaces as "grotesque" or "Gothic" and serif typefaces as "roman".
De Aetna, printed by Aldus Manutius
Title page printed by Robert Estienne
Gros Canon type by Garamond
1611 book, with arabesque ornament border