Gregory Dyke is a British media executive, football administrator, journalist and broadcaster. Since the 1960s, Dyke has had a long career in the UK in print and then broadcast journalism. He is credited with introducing 'tabloid' television to British broadcasting, and reviving the ratings of TV-am. In the 1990s, he held chief executive positions at LWT Group, Pearson Television, and Channel 5.

TV-am was a TV company that broadcast the ITV franchise for breakfast television in the United Kingdom from 1 February 1983 until 31 December 1992. The station was the UK's first national operator of a commercial breakfast television franchise. Its daily broadcasts were between 6 am and 9.25 am.