He-Man and the Masters of the Universe is an American animated television series produced by Filmation based on Mattel's toy line Masters of the Universe. The show was one of the most popular animated shows of the 1980s.

Filmation Associates was an American production company that produced animation and live-action programming for television from 1963 until 1989. Located in Reseda, California, the animation studio was founded in 1962. Filmation's founders and principal producers were Lou Scheimer, Hal Sutherland and Norm Prescott.