The Hesketh 308E is a Formula One racing car model built by the Hesketh Racing team in 1977. The car was designed by Frank Dernie and Nigel Stroud and was the last car built by the Hesketh team before it folded at the end of 1978. The 308E was a relatively conservative design, with an aluminium monocoque chassis built around the common Cosworth DFV engine and Hewland gearbox combination. However, the 308E gained particular notoriety owing to Hesketh's team sponsors in 1977 – Penthouse and Rizla – and the resultant livery which incorporated a large rendering of a scantily clad Penthouse Pet embracing a Rizla packet. During this year, driver Rupert Keegan managed to qualify the car at every race entered although its best finish was only seventh place at the Austrian Grand Prix. For 1978 the team reverted to rather less controversial sponsorship from the Olympus Corporation, although results were less dependable. Following Hesketh's withdrawal from the F1 World Championship the remaining 308Es were run for various competitors in the British Aurora AFX championship.
Hesketh 308E
A Hesketh 308E, seen in 1977's Penthouse Rizla Racing livery.
Hesketh Racing was a Formula One constructor from the United Kingdom, which competed from 1973 to 1978. The team competed in 52 World Championship Grands Prix, winning one and achieving eight further podium finishes. Its best placing in the World Constructors' Championship was fourth in 1975. Hesketh gave James Hunt his Formula One debut, and he brought the team most of its success. Alan Jones also began his Formula One career in a privately entered Hesketh.
James Hunt in the Hesketh in 1975
James Hunt's Hesketh 308 being driven by his son, Freddie, in 2007.
A Hesketh 308E in 1977's Penthouse Rizla Racing livery.
A Hesketh 308D on show at the Donington Grand Prix Exhibition