Hiroshi Yamauchi was a Japanese businessman and the third president of Nintendo, joining the company on 25 April 1949 until stepping down on 24 May 2002, being subsequently succeeded by Satoru Iwata. During his 53-year tenure, Yamauchi transformed Nintendo from a hanafuda card-making company that had been active solely in Japan into a multibillion-dollar video game publisher and global conglomerate. He was the great-grandson of Fusajiro Yamauchi, Nintendo's first president and founder. Hiroshi Yamauchi owned the Seattle Mariners baseball team from 1992 until his death.

Nintendo Co., Ltd. is a Japanese multinational video game company headquartered in Kyoto. It develops, publishes and releases both video games and video game consoles.