Hustler is a monthly adult-targeted magazine published by Larry Flynt Publications (LFP) in the United States. Introduced in 1974, it was a step forward from the Hustler Newsletter, originally conceived by founder Larry Flynt as cheap advertising for his strip club businesses at the time. The magazine grew from an uncertain start to a peak circulation of around 3 million in the early 1980s; it has since dropped to approximately 500,000. Hustler was among the first major US-based magazines to feature graphic photos of female genitalia and simulated sex acts, in contrast with relatively modest publications such as Playboy. In the 1990s, Hustler, like several of its competitors, began featuring depictions of sexual penetration and oral sex.

Larry Flynt Publications, or LFP, Inc. is an American independent business enterprise that owns, manages and operates the adult entertainment businesses founded by American entrepreneur Larry Flynt. Founded in 1976, two years after Flynt began publishing Hustler magazine, LFP was originally established to serve as the legal business entity i.e. parent company of this magazine.