It is a 1927 American silent film directed by Clarence G. Badger and Josef von Sternberg, and starring Clara Bow. It is based on the serialised novella of the same name, republished in "It" and Other Stories (1927), by Elinor Glyn, who adapted the story and appears in the film as herself.

Clara Gordon Bow was an American actress who rose to stardom during the silent film era of the 1920s and successfully made the transition to "talkies" in 1929. Her appearance as a plucky shopgirl in the film It brought her global fame and the nickname "The It Girl". Bow came to personify the Roaring Twenties and is described as its leading sex symbol.