Jerome Alan West is an American basketball executive and former player. He played professionally for the Los Angeles Lakers of the National Basketball Association (NBA). His nicknames included "the Logo", in reference to his silhouette being the basis for the NBA logo; "Mr. Clutch", for his ability to make a big play in a key situation such as his famous buzzer-beating 60-foot shot that tied Game 3 of the 1970 NBA Finals against the New York Knicks; "Mr. Outside", in reference to his perimeter play with the Los Angeles Lakers and "Zeke from Cabin Creek" for the creek near his birthplace of Chelyan, West Virginia. West played the small forward position early in his career: he was a standout at East Bank High School and at West Virginia University, where he led the Mountaineers to the 1959 NCAA championship game. He earned the NCAA Final Four Most Outstanding Player honor despite the loss in the championship. He then embarked on a 14-year career with the Los Angeles Lakers and was the co-captain of the 1960 U.S. Olympic gold medal team, a squad that was inducted as a unit into the Naismith Memorial Basketball Hall of Fame in 2010. In 2024, he will be inducted to the Hall of Fame as a contributor to the sport as an executive and consultant.

Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular court, compete with the primary objective of shooting a basketball through the defender's hoop, while preventing the opposing team from shooting through their own hoop. A field goal is worth two points, unless made from behind the three-point line, when it is worth three. After a foul, timed play stops and the player fouled or designated to shoot a technical foul is given one, two or three one-point free throws. The team with the most points at the end of the game wins, but if regulation play expires with the score tied, an additional period of play (overtime) is mandated.