Jiang Ziya, also known by several other names, was a Chinese military general, monarch, strategist, and writer who helped kings Wen and Wu of Zhou overthrow the Shang in ancient China. Following their victory at Muye, he continued to serve as a Zhou minister. He remained loyal to the regent Duke of Zhou during the Rebellion of the Three Guards; following the Duke's punitive raids against the restive Eastern Barbarians or Dongyi, Jiang was enfeoffed with their territory as the marchland of Qi. He established his seat at Yingqiu.

King Wen of Zhou was the posthumous title given to Ji Chang, the patriarch of the Zhou state during the final years of Shang dynasty in ancient China. Ji Chang himself died before the end of the Zhou-Shang War, and his second son Ji Fa completed the conquest of Shang following the Battle of Muye, and posthumously honored him as the founder of the Zhou dynasty. Many of the hymns of the Classic of Poetry are praises to the legacy of King Wen. Some consider him the first epic hero of Chinese history.