Justin Drew Bieber is a Canadian singer. Regarded as a pop icon, he is recognized for his multi-genre musical performances. He was discovered by American record executive Scooter Braun in 2008 and subsequently brought to American singer Usher, both of whom formed the record label RBMG Records to sign Bieber in October of that year. He gained recognition following the release of his debut extended play (EP) My World (2009), which was quickly met with international commercial success and led to his establishment as a prominent teen idol.
Bieber in 2022
Bieber performing at the 2010 White House Easter Egg Roll
Bieber performing in Indonesia during his My World Tour in 2011
Bieber at the 2012 NRJ Music Awards in Cannes, France
Scott Samuel "Scooter" Braun is an American entrepreneur, record executive, and the CEO of HYBE-America, the North American subsidiary of South Korean entertainment company Hybe Corporation. He is credited with the discovery of Canadian singer Justin Bieber in 2008, whose success foresaw the establishment of his record label RBMG Records, a joint venture with R&B singer Usher. He had also managed music acts like Kanye West, Ariana Grande, Demi Lovato, J Balvin, Ozuna, Dan + Shay, and the Kid Laroi.
Braun in 2022
Braun (left) onstage at TechCrunch Disrupt SF 2019 with Matthew "NadeShot" Haag and TechCrunch Editor Jordon Crook