In association football, kit is the standard equipment and attire worn by players. The sport's rules specify the minimum kit which a player must use, and also prohibit the use of anything that is dangerous to either the player or another participant. Individual competitions may stipulate further restrictions, such as regulating the size of logos displayed on shirts and stating that, in the event of a match between teams with identical or similar colours, the away team must change to different coloured attire.

Association football, commonly known as football, or soccer, is a team sport played between two teams of 11 players each, who primarily use their feet to propel a ball around a rectangular field called a pitch. The objective of the game is to score more goals than the opposing team by moving the ball beyond the goal line into a rectangular-framed goal defended by the opposing team. Traditionally, the game has been played over two 45-minute halves, for a total match time of 90 minutes. With an estimated 250 million players active in over 200 countries and territories, it is the world's most popular sport.