Levi Strauss was a German-born American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California.

Jeans are a type of pants or trousers made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of trousers, called "blue jeans", with the addition of copper pocket rivets added by Jacob W. Davis in 1871 and patented by Davis and Levi Strauss on May 20, 1873. Prior to the patent, the term "blue jeans" had been long in use for various garments, constructed from blue-colored denim.