The Continental Mark III is a personal luxury car marketed by Lincoln from 1969–1971 model years. The namesake successor of the 1956–1957 Continental Mark II, the Mark III again served as the flagship vehicle of Ford Motor Company. Offered as a two-door hardtop coupe, the Mark III was noted for its hidden headlights, rear spare-tire trunk bulge recalling the Mark II and its Rolls-Royce styled grille.

Personal luxury car is a North American car classification describing somewhat sporty, sophisticated mass-market coupés that emphasized comfort over performance. The North American manufacturers most often combined engineering, design, and marketing to develop upscale, distinctive "platform sharing" models that became highly profitable.