The MTV Video Music Award for Video of the Year is the most prestigious competitive award and the final award presented at the annual MTV Video Music Awards. The award was created by the U.S. network MTV to honor artists with the best music videos. At the first MTV Video Music Awards ceremony in 1984, the Video of the Year honor was presented to The Cars for the video "You Might Think". Originally, all winners were determined by a special panel of music video directors, producers, and record company executives. Since the 2006 awards, winners of major categories are determined by viewers' votes through MTV's website, while the jury decides in the technical categories.

The MTV Video Music Awards is an award show presented by the cable channel MTV to honor the best in the music video medium. Originally conceived as an alternative to the Grammy Awards, the annual MTV Video Music Awards ceremony has often been called the "Super Bowl for youth", an acknowledgment of the VMA ceremony's ability to draw millions of youth from teens to 20-somethings each year. By 2001, the VMA had become a coveted award.